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September 24, 2025 28 mins

On this bright episode of Tips from Trestle, learn how United Group of Companies illuminates active adult living through their trademarked SUN® Program. Join Aaron as he explores resident engagement with VP of Sales Francine Bass and VP of Lifestyle Joanne DiMarco, who reveal how thoughtful programming transforms communities from apartments into thriving lifestyle destinations.

Learn how the SUN® Program combats social isolation among seniors, turning health risks into opportunities for connection and joy. The dynamic duo shares how their 7 Core Lifestyle Concepts and unreasonable hospitality principles create monthly activities that residents actually want to participate in—generating remarkable retention rates and extended stays that outshine industry standards.

From resident-led cooking adventures to staff-supported educational journeys, see how personalized programming creates authentic community connections that money can't buy. Plus, uncover proven tactics for leveraging social media storytelling, video marketing, and referral-generating events that attract prospects in the expanding baby boomer market. This episode proves that when you sell lifestyle instead of square footage, everyone wins.

Tips from Trestle is sponsored by:

  • eMenuChoice: https://bit.ly/TFT_eMenu
  • WiseOx: https://bit.ly/TFT_WiseOx
  • Ben E Keith Foods: https://bit.ly/TFT_BEK
  • AdvantageTrust GPO: https://bit.ly/TFTAdvTrust


#TFT433 #SeniorLiving #ActiveAdultLiving #SeniorLifestyle #BabyBoomers #WellnessCommunity #SocialIsolation #55PlusCommunity #SeniorWellness #ActiveLiving #CommunityConnection #LifestyleProgramming #RetirementGoals #HealthyAging #SeniorLivingInnovation #ResidentEngagement #MindfulSeniorLiving

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