Tips - How to grow your podcast

🔥 In 7 minutes, we give you the real cost of launching a podcast! 🔥

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Before launching a podcast we ask ourselves a lot of questions about the budget it represents... So I have great news for you: you don't need to be as rich as good old Scrooge to launch your podcast and make your voice heard! 🦆

In this episode, we'll look at how to get started with 3 different types of bu...

🔥 In less than 5 minutes, discover the different possible podcast formats 🔥

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How to choose the right format for your podcast? It's trickier than you might think considering the possibilities when you start a podcast! 🤓

There isn't just one possible format... Depending on the animation of your podcast, your guests, and the topics that you will address, your podcast format m...

🔥 In less than 7 minutes, find our best tips for handling copyright in your podcast episodes! 🔥

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Creating a podcast is complicated enough... it represents so much work and energy... It would be a shame to have to delete your episodes because you didn't respect the copyrights in your productions right? 

In this new episode of TIPS we give you the keys to master the copyright...

🔥 In less than 6 minutes, find our best tips to monetize your podcast and (almost) become a millionaire! 🔥

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Do you want to know how to monetize your podcast? 

To make money with your podcast there are no magic recipes! 🪄

In this new episode of TIPS we give you 5 techniques that work :

1️⃣ Sponsorship and advertising agencies 📣

You have 3 options for this:

✔️ The pre-roll:...

🔥 In less than 6 minutes, find our best Marketing Tips to choose your podcast category ! 🔥

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Between the main categories and the subcategories there are more than a hundred possible options when you want to reference your podcast!

So... How to choose the right category?

⚠️ Be careful: if you list your podcast in a category that does not correspond to it at all, the platfo...

🔥 In less than 6 minutes, find our best Marketing Tips to optimize your podcast metadata! 🔥

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Metadata... It's a word that can be scary 👻

Yet metadata is an indispensable element when creating a podcast or even when publishing an episode. 

Today in TIPS 🎺 we're going to see how to properly master all the elements that accompany your show: image, description, tags, categ...

🔥 In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! 🔥

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There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! 🕵️

Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform! It's not easy, but remember that Spotify's ...

🔥 In 5 minutes, find our best tips for getting your guests to re-share your podcast episode! 🔥

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A few years ago, being invited behind a microphone to swap on a podcast was exceptional! So inevitably the content was automatically shared and re-shared by the guests 🥳

Ah... the good old days...

Today the podcast has grown so much that it's no longer a given for your guests...

🔥 In less than 6 minutes, find our Top Tips for making the perfect trailer for your podcast! 🔥

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Your podcast deserves a trailer that will make listeners want to discover your podcast 🍿

If you're in the process of launching your podcast, you're in the right place! 👈

If you've already launched your podcast, you're in the right place! 👈

In this episode, we give you al...

🔥 In less than 6 minutes, we give you our top tips for finding the perfect guests for your podcast! 🔥

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Finding guests for your podcast is a lot more complicated than finding a job... you can't just walk across the street! 🚶

1️⃣ Make a list of guests you'd like to have behind your mic 🎙

2️⃣ Go out and find their contact on social networks... 🕵️

3️⃣ ... Complete this search ...

🔥 In less than 7 minutes, discover our best marketing tips to transform an unknown listener into a loyal listener! 🔥

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To transform an unknown listener into a loyal listener, we have a technique: The Listener Journey.

Here are the 3 steps:

1️⃣ Notoriety 👉 How do you get your podcast noticed by your audience?

2️⃣ Activation 👉 How can you convince your potential listener to press play?

3️⃣ R...

🔥 In 5 minutes, discover our best marketing tips in order to define the ideal episode length for your podcasts! 🔥

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Here’s a small overview of all the messages that we get every day at Ausha:

How long should my podcast episode be?

Is it best to do a podcast episode that is 5 minutes, 30 minutes, or 2 hours long?

What is the average length of a podcast episode?

If I have shorter episodes wil...

🔥 In less than 7 minutes, we’ll explain to you why it’s interesting to broadcast your podcast on Youtube! 🔥

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If Youtube is a video platform, it’s also extremely used by listeners to discover new podcasts. 🕵

Not surprising, because it seems like everyone is on Youtube!

In this episode of TIPS, we’ll give you all the good reasons for why you should broadcast your podcast on Youtube and we’ll ...

🔥 In 7 minutes, discover our best marketing tips for constructing the brand identity of your podcast! 🔥

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Constructing the brand identity of your podcast is an essential step for its proper development and for growing your audience. So, we have some good news and some bad news to share…

❌ The bad news: Constructing your brand identity is not something that can be improvised. (Otherwise it would be...

🔥 In less than 7 minutes, discover our best marketing tips to get your podcast off the ground thanks to snackable content! 🔥

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Your podcast is a real gold mine. ⛏️

You can extract a myriad of content and develop a snackable content strategy to reach and grow your audience. 🍿

The direct result? Increasing your downloads! 📈

In this new episode of TIPS we’ll present to you the key steps that...

Nothing has changed in 1 week: Apple Podcasts is still THE most-used listening platform in the world by podcast listeners. 😉

It’s still the platform that lists the most podcasts… and so it’s still difficult to stand out and be highlighted by Apple Podcasts. In this second part, we’ll give you more tips to improve your referencing on the platform. 

Here is the link to our complete article :

https://www.ausha.co/blog/ranking-ap...

Apple Podcasts is THE most-used listening platform in the world by podcast listeners. 🌎

But it’s also the platform that lists the most podcasts… so it’s difficult to stand out and be highlighted there. Fortunately, there are some tips and tricks to do in order to maximize your chances of being spotted by its algorithm. The objective of this first episode: increase your position in the Apple Podcasts ranking!

PS: I really had...

🔥 In less than 10 minutes, discover our best marketing tips to boost your podcast on social media! 🔥 

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There’s no doubt: social media is THE most powerful tool for finding new listeners. 🕵

It’s also the perfect channel to get to know your audience and turn them into loyal listeners. 🤝 

In this new episode of TIPS 🎺, we’re giving you all the winning strategies for your podcast on Instagram, Twit...

🔥 In less than 6 minutes, discover our best marketing tips to boost your podcast thanks to a press release! 🔥

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The podcast is booming, and the media is particularly interested in this new format. So why not profit from this new passion?

In this twelfth episode of TIPS, we’re giving you the 4 key steps to create an amazing press release and a well-developed approach strategy: the headlines are yours! 📰

Here ...