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May 9, 2024 56 mins

In this podcast episode featuring guest Shelby Jo Long, the conversation covers a wide range of topics, starting with the importance of effective communication skills, particularly in public speaking and business contexts. Travis and Shelby delve into entrepreneurship and various business ventures, including creating a communication-focused business and running a sports academy. Shelby shares insights from her experiences in debate tournaments, emphasizing the value of critical thinking skills in navigating different perspectives, even in areas like business and politics.

 

Travis and Shelby tackle societal issues, exploring diverse viewpoints and complexities surrounding these topics. Additionally, they reflect on the significance of maintaining friendships despite differing opinions, highlighting the importance of understanding and respecting diverse perspectives. 


Shelby also shares a personal story of resilience, reflecting on overcoming challenges like traumatic brain injury and the power of vulnerability in connecting with others. 


Highlights:


{02:20} Communication and Public Speaking


{10:30} Debate and Critical Thinking


{29:10} Running a publishing company


{32:30} Content Utilization and Brand Building


{35:25} Surviving a Traumatic Brain Injury


Shelby Jo Long Bio:


Shelby is a highly experienced executive and Global Managing Partner at the Strategic Advisor Board. She specializes in client management and is an expert in branding and positioning. Shelby works with some of the world's most influential brands, helping to create a strong framework for small—to mid-market organizations.


A professional speaker, international speaking coach, and four-time international best-selling author, Shelby is a recognized expert in corporate communications. She works with prominent CEOs, professional athletes, and influencers in executive coaching and consulting to help companies amplify their influence in the marketplace with a comprehensive brand presence. In all her endeavors, she helps clients develop a comprehensive brand strategy for thought leadership.



Links:


https://www.facebook.com/longsj 


https://www.linkedin.com/in/shelbyjolong 


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