Leveraging Military Experience in Sales for Continuous Growth and Relationship Building with Chris Soroka

Chris Soroka, a former 13 Fox in the military, shares his journey from military service to sales. He shares his experiences in basic training, AIT, and active reserves, emphasizing the importance of camaraderie and teamwork. During his transition to civilian life, he discusses the lack of transition assistance programs and the importance of bridging military skills to civilian roles.

Chris's career path began as a sales associate manager, where he found a passion for sales. He emphasizes the importance of problem-solving skills and the misconception of sales as transactional. He advocates for commission-only structures in sales compensation to cultivate motivation and hunger among sales professionals.

Highlights:

{01:05} Chris's Military Journey

{05:00} Transitioning to Civilian Life

{08:15} Education, Career Growth & Value of Military Skills in Sales

{14:30} Base Salary vs. Commission

{24:00} Knee to Knee meetings

{33:30} Persistence and Learning from Rejection

Chris Soroka Bio:

Chris Soroka is a seasoned professional with a multifaceted background serving as Vice President of Sales. Drawing from his extensive military experience as a 13 Fox, Chris embarked on his journey in the Army in 1992, following the conclusion of the first Desert Storm. Chris honed his leadership skills throughout his military tenure and developed a profound understanding of teamwork and strategic planning.

Transitioning from the military to the corporate world, Chris seamlessly integrated his military values of dedication and resilience into his sales career. As Vice President of Sales, he has demonstrated an unwavering commitment to motivating, delegating, and empowering his team to achieve remarkable success.

Chris's proficiency extends beyond team leadership. He is adept at cultivating robust internal and external relationships and recognizes the pivotal role of collaboration in driving business growth. In navigating the dynamic landscape of online and offline media and consumer consumption, Chris has consistently devised innovative strategies to address industry challenges.

With a firm belief that the core challenges across industries revolve around revenue growth, retention, and customer acquisition, Chris approaches his role with a relentless pursuit of solutions. He understands the importance of strategic partnerships in achieving these objectives and is dedicated to guiding partners toward success.

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