This was a fun episode where Nate sat down with Gina Scarpulla, director of creative and production for the internal creative agency for Discovery Inc., the parent company of the largest non-fiction media network in the world.
Gina tells us how she and her team developed the branding and marketing campaign for the new streaming service, Discovery Plus during the pandemic and the challenges that came a long with, but ultimately how execution is so crucial to her team’s success in producing some of the globe’s most recognizable television shows and marketing content,-- and we also dive in to a discussion about how a collaboration between Shark Week and an automotive brand led to underwater adventures that connects the story between a car and shark fans.
In an effort to increase your listening interest, we decided it would be a good idea to record this episode on the beach in Malibu California. So as you will quickly notice, there is the sound of the ocean underneath our conversation. Some of you might find it moderately distracting while hopefully many more of you enjoy the tranquil sounds of mother nature in the background.
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