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March 19, 2025 28 mins

In this conversation, Catherine Bares, Service Coach & Trainer at BDR Co, shares her extensive journey in the HVAC industry, transitioning from a dispatcher to a profit coach. 

She emphasizes the importance of team dynamics, effective compensation structures, and the role of AI in enhancing business operations. Catherine provides insights into profitability strategies and the necessity of soft skills training for technicians, while also discussing current trends in the industry.

Takeaways

  • Profit coaching goes beyond just revenue; it involves team dynamics.
  • Celebrating team achievements is crucial for motivation.
  • Understanding inefficiencies requires a holistic approach.
  • Compensation structures should balance hourly pay with performance incentives.
  • AI is becoming increasingly relevant in the HVAC industry.
  • Technicians need training on both technical and soft skills.
  • Engaging technicians with contests can boost morale and performance.
  • Tracking performance metrics is essential for profitability.
  • The human element in customer service remains irreplaceable.

Chapters

03:11 Understanding Profit Coaching

05:49 The Importance of Team Dynamics in Profitability

09:13 Compensation Structures: Hourly vs. Commission

12:05 Trends in the HVAC Industry

15:12 The Role of AI in Business

Connect With Catherine:

Website: https://www.bdrco.com/

LinkedIn: https://www.linkedin.com/in/catherine-bares-8775b11a1/

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