In this episode of Titans of the Trades, host Ryan Englin sits down with Denise Grothouse, Founder and CEO of Perfect Six Marketing and a seasoned entrepreneur who built a multimillion-dollar brand in the trades before launching her agency. Denise knows how contractors think, because she’s been one.
She shares real-world marketing strategies tailored to construction businesses, including how to leverage social media, earned media, and even AI, without getting overwhelmed. Learn why vulnerability is your secret weapon, how to niche your services for better results, and the one checklist every employer needs to build a magnetic employer brand.
Whether you’re a home remodeler or service contractor, this episode will help you understand what real marketing ROI looks like.
Episode Takeaways
- [01:09] Denise’s origin story: From building furniture to building brands.
- [03:17] Why contractors need to be more vulnerable with marketing.
- [06:07] The power of customer retention and follow-up.
- [08:08] How to personalize lead response automation and stand out.
- [09:01] What is earned media and why it builds trust (and SEO!).
- [11:47] Instagram and Myspace stories that led to real PR wins.
- [14:22] The benefits of niching and why bathroom remodels are booming.
- [18:26] Stop commoditizing marketing. It’s insurance, not an expense.
- [22:31] Your people are your brand: why employer branding matters.
- [25:45] How to get Denise’s employee brand-building checklist (free).
Connect With Denise
Website: https://perfectsixmarketing.com/
LinkedIn: https://www.linkedin.com/in/grothouse/
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