In this episode of Titans of the Trades, Ryan Englin sits down with Danielle Putnam, President of The New Flat Rate, to break down how construction and home service contractors can boost revenue and retention by doing less. That’s right. Less.
Danielle shares how giving technicians the power of choice through menu pricing not only increases average tickets but also reduces burnout, improves customer satisfaction, and builds stronger businesses. From ride-alongs to real-world coaching and a peer group called Freedom Builders University, Danielle reveals how her team is reshaping the trades, one call at a time.
If you’re tired of running your techs ragged and still not seeing the profits, this episode is your roadmap to smarter growth.
10 Key Takeaways with Timestamps:
- [01:00] Why menu pricing keeps families together and techs sane.
- [02:00] How technicians can triple impact with fewer calls per day.
- [03:15] The “Power of the Menu” explained with cheeseburgers.
- [06:45] Freedom Builders University and how it works.
- [08:40] What contractors learn from on-site peer group visits.
- [10:27] Why owners don’t want to be trainers, and shouldn’t have to be.
- [12:54] Don’t hire unicorns. Hire real people and give them tools.
- [18:08] The mindset shift that defines successful contractors today.
- [21:20] Why lack of follow-up is killing your construction business.
- [24:08] Danielle’s top tools for automating your way to freedom.
Connect With Danielle:
Website: https://thenewflatrate.com/
LinkedIn: https://www.linkedin.com/in/daniellekoop/
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