Can you succeed in the HVAC industry without any experience? Brothers Michael Katz and David Katz did just that; scaling their company, Trio Heating and Air, from zero to over $10 million in revenue in just two years. In today’s episode, these innovative entrepreneurs share their remarkable journey, highlighting key strategies that can supercharge your growth, profitability, and market presence.
Learn how embracing technology, strategic pricing, and relentless execution allowed them to attract A-players, outperform competitors, and dominate their market. Michael and David offer practical advice for overcoming common hurdles in construction and HVAC businesses, ensuring your company thrives even during challenging times.
This is an inspiring story of passion, persistence, and the power of learning from industry leaders. If you’re looking to elevate your construction business, don’t miss this transformative episode!
Key Takeaways
- 01:29 – How two brothers with no HVAC experience built a multi-million-dollar business in under two years.
- 03:42 – The critical importance of aligning visions within a family-run business.
- 06:33 – The unexpected beginnings: From sleeping in a van to selling air filters door-to-door.
- 08:57 – How attending industry conferences like Pantheon completely changed their business trajectory.
- 13:19 – The harsh reality behind rapid business growth—and how to manage it sustainably.
- 15:28 – Turning your lack of industry experience into your biggest competitive advantage.
- 23:42 – Why raising your prices can dramatically boost your profitability (and customer satisfaction).
- 28:21 – How to overcome pricing fears and dramatically increase your conversion rates.
- 32:27 – The secret behind attracting and retaining A-player talent in construction.
- 34:44 – Simple but powerful advice on how to replicate success: “Just copy and paste.”
Connect With Michael & David:
Website: https://trioheatingandair.com/
LinkedIn: https://www.linkedin.com/in/michael-katz-20b751109/
LinkedIn: https://www.linkedin.com/in/david-katz-999319b5/
Support Titans of the Trades:
If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com