What I learned from reading Frederic Goudy
Frederic Goudy was the most famous type designer in the world, the designer of over 100 different typefaces, the author of a number of published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and influences of Frederic Goudy.
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(2:52) "Why Designers Can't Think" by Michael Bierut
(5:36) Goudy's design philosophy
(8:18) Titans episodes #1 (Jan Tschichold) and #2 (Paul Renner)
(9:39) Goudy's Deepdene typeface
(12:12) Goudy's critique of the types of the past
(15:15) Call Sign Chaos: Learning to Lead by Jim Mattis
(25:02) Confessions of an Advertising Man by David Ogilvy
(26:58) Goudy meets Will Bradley, leading Art Nouveau Illustrator and the highest-paid American commercial artist
(28:14) Goudy's first introduction to The Kelmscott Press and ideas of William Morris as well as Charles Ricketts and Charles James Cobden-Sanderson, who all became large sources of inspiration for Goudy's work
(30:00) Frederic and Bertha get married and begin a long career together
(31:40) Jeff Bezos on the "smartest people" in interview with Inc.
(36:51) Goudys move to Hingham
(38:02) The Goudys are joined in Hingham by W. A. (Billy) Dwiggins, originator of the term "graphic design"
(40:43) Goudy meets Mitchell Kennerley
(42:02) The Village Press destroyed by first fire
(44:06) Goudy visits England for the first time
(44:58) The Goudys take a second trip to Europe, which changes Frederic's life
(46:40) Setting the Table by Danny Meyer, founder of Shake Shack
(48:17) Goudy now an expert in type design
(50:34) Goudys move again to Deepdene Road in Forest Hills Gardens, Queens
(52:39) Goudy as genius designer and master marketer
(53:56) Goudy wins AIGA Gold Medal and begins to receive criticism
(56:21) Goudys move yet again to house and adjoining mill at Marlboro-on-Hudson, naming the location Deepdene, after their previous residence street
(1:01:03) Goudy's final works, A Half-Century of Type Design and Typography: Volume 1, Volume 2
Typefaces designed by Frederic Goudy:
Copperplate, Deepdene, DeVinne Roman, Goudy Sans, Goudy Old Style, Kennerley Old Style, Remington Typewriter, and many others.
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