009 How Technology is Driving Cannabis Education and Consumer Adoption with Jeremy Jacobs of Enlighten

Today I had the pleasure of speaking with the Founder and CEO of Enlighten, Jeremy Jacobs.

Let’s dive into Jeremy’s story about how Enlighten is leading the way to destigmatizing and educating people about cannabis.

Things you will learn in this episode:

[00:01 – 05:46] What is Enlighten?

• Jeremy talks about what Enlighten is all about
• Jeremy speaks about incorporating technology into the cannabis industry

[05:47 – 17:37] How Technology is Driving Cannabis Education and Consumer Adoption

• Jeremy talks about the early adopters of cannabis and their lifestyle
• The evolution and adoption of cannabis through all ages
• Jeremy weighs in on why it’s important to educate consumers, retailers, and brands
• Equipping dispensaries with the necessary technology for superior consumer education and improved consumer experience

[17:38 – 25:55] Navigating Through The Market

• Connecting with consumers through digital marketing and campaigns
• Stepping up your marketing and educating the consumers with technology
• Jeremy talks about Cannabis Club TV and the different digital signage services they offer

[25:56 – 46:00] Stigma In The Industry

• Jeremy and I tap into the greatest stigma in the cannabis industry
• The Canna-bus: a mobile cannabis dispensary experience
• Jeremy talks about being advocates to educate people and destigmatize cannabis

[46:01 – 50:19] Closing Segment

• Is there any dispensary that shows off what Enlighten does that you can mention and share with our listeners?
  • I don’t know if I can tell you. What I can tell you is we have a self-service portal that’s launching in about 3-4 weeks, and it will contain a list of all dispensaries we’re in.
• Follow Jeremy and Enlighten online! See below for links
• Final words from me

 

Tweetable Quotes:

“The more knowledge that we put into the marketplace, the more people embrace our real lifestyle.” – Jeremy Jacobs
 

You can connect with Jeremy on LinkedIn. Visit their website https://getenlightened.io/ for the technology solutions that you need. Check out Canna-bus and join in on the mobile dispensary experience!

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes. 

For anyone who is looking for some creative inspiration in a budding industry, connect with me on LinkedIn, Instagram, Facebook,

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