To Be Blunt: The Podcast for Cannabis Marketers

To Be Blunt: The Podcast for Cannabis Marketers

To Be Blunt is hosted by cannabis advocate, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

Episodes

June 7, 2021 57 min

The truth ain’t pretty. Today, Brett Puffenbarger, and I are bringing the truth, in all its ugliness. Brett tolerates no bullshit, he speaks his mind, he challenges opinions, and he knows Cannabis. We talked about a ton of stuff that's going to blow your mind regarding MSO’s, federal legalization, and how it might not be a good thing for small business owners like myself and cryptocurrency.  

[00:01 – 05:16] Update on The Texas ...

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There are over 160 different cannabinoids, multiple ways to consume CBD and various factors that contribute to the benefits, effectiveness, and experience of the Cannabis products you consume. That’s why Leaf411.org, a nurse-staffed, free cannabis hotline for anyone in America to reach out, gets me so excited. On this episode, with my guest, nurse and CEO of Leaf411.org, Katherine Golden, we discuss the de-stigmatization of Cannabi...

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Jonathan Schwartz is the Sales Executive Rep for Boveda. In this episode Jonathan walks us through Boveda's journey and we talk all about terpenes and get a good understanding about how as the industry evolves we will evolve by creating products that help support and create longevity for our cannabis consumption.   

[00:01 – 05:34] Delta-8 and Other Cannabinoids Are Threatened To Be Banned         

[05:35 – 13:28] Jonathan Shares...

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Matthew Herrold is the Director of Marketing for Good Feels, a health and wellness cannabis brand, and the Founder of Headstash Marketing. In this episode we discuss the cannabis landscape in Massachusetts, what it’s been like building and operating cannabis brands, As well as branding; how to create Sentiment, and how to attract and build a loyal customer base. 


[00:01 – 15:40] Matthew Herrold Shares His Background         

[15:41 –...

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Greg Autry, a Texas hill country native, has been cultivating cannabis since 1996. Since 2001 he has been building and managing commercial indoor grow from 400 plants up to his most recent largest facility of 20000 square feet in Desert Hot Springs which totaled 8000 plants and several thousand cuttings and mothers.

[00:01 – 13:33] Greg Autry’s Background and Sweet Sensi      

[13:34 – 30:58] The Gap In the Market That Sweet Sensi is...

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You can’t spell cannabis without the BS. That’s just a part of it.  

Kristen Yoder, featured in Vanity Fair, Forbes, USA Today and named one of Marijuana Venture Magazine's “40 Under 40 Rising Stars of Cannabis”, is a 15 year Los Angeles industry veteran, strategic advisor, and radio and podcast personality who has managed successful businesses in every sector of the cannabis industry. 

In this episode, we discuss touchy subjects...

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Alexis Mora is the head of marketing at Harborside Group. Harborside Group was one of the first operating dispensaries in the state of California. They have since grown to be a leader in cannabis in California and beyond, evolving their business model to be vertically integrated.  

In this episode, Alexis and I will be discussing vertical integration; What it takes to be a vertically integrated business, and how you can vertically i...

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Robbie Wroblewski currently manages company branding, marketing, and community involvement for Seed & Smith Cannabis. Focused on humanizing cannabis, Robbie has made it his mission to empower consumers with knowledge.  

[00:01 – 06:00] Guest Introduction and Events Coming Up on 4/20  

[06:01 – 11:43] Robbie’s Background & The Brand That Seed & Smith Has Built  

[11:44 – 25:52] Educating and Empowering The Consumer to be Ad...

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Socrates Rosenfeld is the CEO of Jane Technologies. They created the I Heart Jane platform that enables both consumers and dispensaries to search for products and let the dispensaries leverage Jane Technologies to empower them to connect their products to the right consumers. 

[00:01 – 05:12] Updates in the Cannabis Industry / Introduction of Topic and Guest

[05:13 – 09:10] The Story of Jane Technologies

[09:11 – 19:22] E-Commerce in ...

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Varuni Palacios is the Head of Marketing and Growth at Miss Grass, a brand on a mission to help the world get good at weed. They educate on the science, history, culture, and products involved with cannabis, all in the spirit of conscious consumption.

[00:01 – 09:56] Intro and Varuni’s Background / What is Miss Grass?

[09:57 – 20:21] What It Means to Be the Head of Marketing and Growth at Miss Grass

[20:22 – 37:16] Navigating the Wate...

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Andrew Marlatt is the General Manager at Pharmlabs Texas. If you’re new to cannabis, or even if you’ve been in the industry for quite some time, you must still be wondering about the different types of cannabinoids, edibles, smokables, and other products derived from cannabis. If the answer is yes, you’re in the right place. Join us in this episode as we debunk Delta 8 and Sativa vs. Indica.

 

[00:01 – 04:17] Introduction of Topic an...

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Andrew Tychsen is the Director of Marketing at LEVO Oil. With the help of Andrew, LEVO has had huge success on TikTok, going viral multiple times and using the platform as a marketing tool to boost their revenue. In this episode, Andrew gives us a behind-the-scenes peek at how they work their magic that provides them their success on TikTok.

 

[00:01 – 03:59] Introduction of Guest and Topic

[04:00 – 10:02] The Story of Levo Oil

[10:03 ...

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Jon Cappetta is the VP of Content at High Times. He is responsible for developing and executing holistic content plans across their increasing brand portfolio. In this episode, Jon gives us a masterclass on branding, networking, persuasion, and pot.

 

[00:01 – 12:36] Jon shares his story

[12:37 – 21:06] What is High Times? / The Importance of Branding

[21:07 – 35:45] Live for Live Music / Other Brands That Are Making A Difference

[35:46...

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Jax Finkel is an Executive Director at Foundation for an Informed Texas and Texas NORML. In this episode, we talk about the progress of the Cannabis Industry in Texas from a legal and political perspective.

[00:01 – 05:53] Shayda on the Smokable bans happening at Texas

[05:54 – 08:07] Introduction of Topic and Guest

[08:08 – 13:39] Jax’s Background / The Current State of the Cannabis Industry in Texas

[13:40 – 25:59] Advocating for the...

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Bess Byers is the founder of Blaise Creative, a Seattle-based digital marketing agency. Bess is a passionate advocate of the plant, and in this episode, we tackle the legalizations and politics behind the industry.

 

[00:01 – 03:07] Introduction of Topic and Guest

[03:08 – 08:15] Bess’ Story and the Founding of Blaise Creative

[08:16 – 20:14] The Politics Behind the Industry

[20:15 – 29:30] Home Grown Brands / Bigger vs. Smaller Brands

[...

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Krista Nichols is the Manager of Marketing, Promotions, and CSR at Lightshade, a cannabis dispensary based in Denver and the largest independently owned dispensary in Colorado. In this episode, Krista gives us a glimpse of how they keep themselves ahead of their competition with the power of their promotions and marketing strategies.


[00:01 – 04:00] Opening Segment / Introduction of Guest and Topic

[04:01 – 09:45] Krista’s Background...

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Alice Moon is a cannabis media maven and founder of the Alice Moon PR & Creative Agency. She focuses on PR, Social Media, and Marketing for both cannabis and non-cannabis brands. Every brand or organization wants its name to be known. They want their stories heard. And so, in this episode, we’ll be tackling one of the most important parts of being a brand, especially in the cannabis industry, and that is PR and Marketing.

 

[00:0...

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Laura Morarity is the SVP of Marketing & Communications at Leafly. Are you new to the cannabis industry or in search of new cannabis strains to try? Then tune in as we dive into Leafly’s story, the companion for cannabis enthusiasts and canna-curios folks.

 

[00:01 – 05:54] Opening Segment/Introduction of Topic and Guest

[05:55 – 18:04] What is Leafly?

[18:05 – 29:12] Let’s talk about the different Cannabis Strains

[29:13 – 36:34] N...

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Lauren Miele is the Founder & CEO of KushKards, a company that creates cannabis greeting cards. Cannabis enthusiasts consider KushKards as one of the perfect gifts for cannabis enthusiasts. But what are they, and how did the idea come to fruition? Tune in as Lauren shares her story and the birth of KushKards.

 

[00:01 – 03:17] Opening Segment/Introduction of Topic and Guest

[03:18 – 25:07] Lauren’s Journey with Cannabis and The St...

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Ilissa Nolan is the Executive Director of the Texas Hemp Coalition. She is one of the few lobbyists that worked to pass House Bill 1325, which is the bill to make it legal to grow and process hemp in Texas. In this episode, Ilissa gives us an inside scoop of their journey to advocating for cannabis to get it legalized in Texas and their preparation for Texas’ 87th Legislative Session.

 

[00:01 – 06:16] Opening Segment/Introduction of...

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