088 New England Cannabis Brand That Sells Good Buds To Great Neighbors with Alex Mazin of Bud's Goods

“As you think through product development, it needs to be well thought through with the intent of how does this help the retailer, and how do we get bud tenders to support it, and not necessarily focus on the consumer, because I'll say this, further, you don't need to focus on the consumer. Because if you're passionate about this industry, you yourself are a consumer. And thus you should create something for yourself.” - Alex Mazin

In this episode, Shayda Torabi welcomes Alex Mazin of Bud's Goods as he shares the way to building a brand that can grab your attention. He believes that focusing on the retailer, not necessarily the consumer, is the key to successful product development.

 

[00:01 – 04:26] The Magic Happens When a Brand Catches Your Eye

[04:27– 15:35] The Journey to Establishing a New England Cannabis Brand

[15:36 – 25:08] The Cannabis Landscape in Massachusetts - Micro Level 

[25:09 – 30:35] How Passion in Cannabis Entails Creating For Yourself

[30:36 – 52:39] Imposing Authenticity in the Brand and Inviting Trust

[52:40 – 54:01] Food for Thought: How do you invest in your brand?

 

Alex is a native from Worcester, MA who first became involved in the cannabis industry in 2014. He is the founder of Lifegrabber LLC, one of the largest silicone accessory companies in the vaporizer device industry. Products are sold across all 50 states in the US, in Canada and in Europe under the brand name VaprCase. In 2016, he founded Bud’s Goods which now has 2 retail stores in Worcester and Abington, and a third due to open in Watertown this fall. His mission is to build the first recognizable East Coast cannabis brand across the US. Prior to the cannabis industry, Alex has had nearly a decade of strategic management consulting experience in the life sciences industry for a top-tier consulting firm and fortune 100 company. He was raised in Worcester, MA and is a graduate of Babson College with a Bachelor of Science (B.S.) in Entrepreneurship and Strategic Management.

Connect with Alex

Visit www.budsgoods.com and follow him on Facebook, Instagram, Twitter, and LinkedIn @budsgoods

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The key to building a brand, at least what I've learned, is very simply authenticity. You can't fake a brand, that will definitely not work.”  - Alex Mazin

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