From $3M to $10M: The Home Service Marketing Blueprint That Works

🚀 Scaling a business from $3M to $10M isn’t easy—but it’s possible with the right mindset, strategy, and execution! In this episode of To The Point Home Services, Chris and Chad Peterman dive deep into the key checkpoints along the journey to scaling a successful home services business.

Chad shares invaluable lessons from his own experience at Peterman Brothers, including:

✅ The importance of scrappiness and hard work in the early stages

✅ How joining industry groups like Nexstar helped provide a roadmap for growth

✅ The power of implementation—taking action on proven strategies instead of overanalyzing

✅ When and how to focus on operations, sales, and marketing at different stages of business growth

✅ Why leadership and culture become critical as you scale past $10M

🏆 Plus, hear about Chad’s recent Charge Award win and the impact of industry events like RYNOx on business success!

🔗 Resources & Mentions:

Nexstar Network (for those looking for industry coaching and guidance)

Peterman Brothers: https://www.petermanhvac.com

Connect with Chad: https://www.linkedin.com/in/chad-m-peterman/

Check out the Peterman Brothers Arena: https://wkf.ms/4j5VTzd

⏱ Timecodes

00:00 – Intro & Dad Jokes Segment 🎤😂

04:15 – Overview: The Journey from $1M to $10M

08:30 – The Scrappy Early Days: Learning the Business from the Ground Up

12:45 – The Importance of Having a Roadmap (Joining Nexstar & Business Coaching)

18:20 – Implementation Mindset: Why Action Beats Overthinking

22:10 – Scaling from $5M to $10M: Key Challenges & Focus Areas

27:45 – Building the Machine: When to Prioritize Operations vs. Sales & Marketing

33:30 – The Leadership Shift: Why Growing to $20M+ Requires a Different Mindset

40:15 – Lessons from Industry Giants: Learning from the Best (Tom Howard & Jonathan Bancroft)

45:55 – Chad’s Charge Award & the Impact of RhinoX

50:30 – Final Takeaways: The Journey IS the Destination

53:10 – Call to Action: Subscribe, Comment & Share!

💡 Enjoyed this episode? Here’s what to do next:

👍 Like the video to help more people discover it!

📩 Comment below with your biggest takeaway or question—we’d love to hear from you!

🔔 Subscribe to To The Point Home Services Podcast for more expert insights: https://www.youtube.com/channel/UC5Ll8QZjJBDqtXvZI6LSmHw

📢 Share this episode with a fellow business owner who needs to hear it!

#HomeServices #BusinessGrowth #Entrepreneurship #HVAC #Leadership #PetermanBrothers #ScalingBusiness #ToThePointPodcast