In this episode of To The Point Home Services Podcast, hosts Chris and Chad sit down with Yossi Wachtel, Founder & President of Monkey Wrench to explore his inspiring entrepreneurial journey. From scaling a one-truck plumbing company to a $25M+ home services powerhouse in Southern California, Yossi gets real about navigating tough markets, leadership through crisis, personal branding, and building a customer-obsessed culture.
Whether you're running a service business, managing a team, or trying to create value in a noisy market, this one’s packed with insights you won’t want to miss!
🧠 Key Takeaways
How Yossi scaled Monkey Wrench to $25M in revenue in one of the most competitive home service markets.
The importance of mission-driven leadership and a customer-centric mindset.
Behind-the-scenes of how the Palisades fire impacted his business and how he led through adversity.
Using personal brand (especially on LinkedIn) to connect with customers and elevate trust.
Creating training systems and internal bootcamps that reinforce service excellence.
Why simplifying the customer experience—even something as small as a voice prompt—can boost conversions.
Marketing strategies that actually leverage your existing customer base.
The power of empathy, handwritten letters, and going above & beyond in a service-based industry.
⏱️ Timecodes
00:00 – Intro + wild flight story
04:00 – Meet Yossi: Founder of Monkey Wrench
07:00 – Dad jokes & Cuban elevator story
10:00 – Palisades Fire: Business impact & leadership through crisis
18:00 – Revenue talk: $25M company in 2024
21:00 – Competing in SoCal: mindset vs market
23:00 – Service over new construction
26:00 – Memberships & marketing to your current base
31:00 – The power of personal branding on LinkedIn
36:00 – Making it EASY to do business with you
42:00 – Training, roleplay, and elevating installers
44:00 – Marketing like a funnel & cross-promotion strategy
47:00 – Final thoughts & gratitude
🔗 Resources & Mentions
Monkey Wrench Plumbing, Heating, Air & Electric - https://www.monkeywrenchplumbers.com/
Connect with Yossi on LinkedIn - https://www.linkedin.com/in/yossi-wachtel-70a81412/
Nexstar Network - https://www.nexstarnetwork.com/
📣 Enjoyed this episode?
👉 Don’t forget to like, comment, and subscribe for more episodes that get straight To The Point.
💬 Drop your favorite takeaway in the comments—or share your best dad joke!
📲 Follow us on your favorite podcast app & never miss an episode.
#ToThePointPodcast #HomeServices #HVAC #Plumbing #Leadership #Entrepreneurship #Marketing #CustomerExperience
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.