In this episode of To The Point Home Services Podcast, hosts Chris and Chad sit down with Yossi Wachtel, Founder & President of Monkey Wrench to explore his inspiring entrepreneurial journey. From scaling a one-truck plumbing company to a $25M+ home services powerhouse in Southern California, Yossi gets real about navigating tough markets, leadership through crisis, personal branding, and building a customer-obsessed culture.
Whether you're running a service business, managing a team, or trying to create value in a noisy market, this one’s packed with insights you won’t want to miss!
🧠 Key Takeaways
How Yossi scaled Monkey Wrench to $25M in revenue in one of the most competitive home service markets.
The importance of mission-driven leadership and a customer-centric mindset.
Behind-the-scenes of how the Palisades fire impacted his business and how he led through adversity.
Using personal brand (especially on LinkedIn) to connect with customers and elevate trust.
Creating training systems and internal bootcamps that reinforce service excellence.
Why simplifying the customer experience—even something as small as a voice prompt—can boost conversions.
Marketing strategies that actually leverage your existing customer base.
The power of empathy, handwritten letters, and going above & beyond in a service-based industry.
⏱️ Timecodes
00:00 – Intro + wild flight story
04:00 – Meet Yossi: Founder of Monkey Wrench
07:00 – Dad jokes & Cuban elevator story
10:00 – Palisades Fire: Business impact & leadership through crisis
18:00 – Revenue talk: $25M company in 2024
21:00 – Competing in SoCal: mindset vs market
23:00 – Service over new construction
26:00 – Memberships & marketing to your current base
31:00 – The power of personal branding on LinkedIn
36:00 – Making it EASY to do business with you
42:00 – Training, roleplay, and elevating installers
44:00 – Marketing like a funnel & cross-promotion strategy
47:00 – Final thoughts & gratitude
🔗 Resources & Mentions
Monkey Wrench Plumbing, Heating, Air & Electric - https://www.monkeywrenchplumbers.com/
Connect with Yossi on LinkedIn - https://www.linkedin.com/in/yossi-wachtel-70a81412/
Nexstar Network - https://www.nexstarnetwork.com/
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