In this electrifying keynote, Chris Yano—CEO of RYNO Strategic Solutions—delivers an unforgettable presentation on the true power of words and how they shape our businesses, our people, and our lives. With humor, personal stories, and hard-earned lessons from nearly two decades in the home services industry, Chris reveals the secrets to capturing attention, building influence, and driving results in an ultra-competitive market.
Whether you’re a contractor looking to grow, a leader wanting to inspire your team, or just someone needing a shot of motivation, this talk will leave you fired up and ready to win. 💪
💡 Key Takeaways
- The Power of Words: How what you say—and how you say it—can inspire, influence, or destroy.
- Attention is Everything: Why your first ROI must be Return on Influence before Return on Investment.
- 4 Pillars of Getting Attention: Urgency, Savings, Trust, and Comfort—use these to drive action.
- Marketing Made Simple: Stop overthinking content—authenticity beats perfection every time.
- Self-Talk & Leadership: Why the words you say to yourself shape your mindset, performance, and ability to lead others.
- Focus on Winning: Why winners focus on winning, not on competitors.
⏱️ Timecodes
00:00 — Opening energy & stage intro
02:00 — The power of words and influence
06:30 — Story: How one word changed a life
11:00 — Return on Influence vs Return on Investment
14:00 — The 4 pillars of attention: urgency, savings, trust, comfort
19:00 — How to win on social media (Gary Vee’s two pillars)
21:00 — “Ship My Pants”: What Kmart taught us about grabbing attention
23:00 — Pay attention to your results, team, and self-service
24:00 — The 3-words self-talk exercise
29:00 — Words, tone, and their hidden meanings (fun live demo)
31:00 — Recap: words matter + be mindful
35:00 — Winners focus on winning, not competitors
37:00 — Karaoke finale: All I Do Is Win 🎵
📌 Resources & Mentions
- RYNO Strategic Solutions — Digital marketing for contractors
- Gary Vaynerchuk — Entrepreneur & marketing expert
- Toastmasters International — Public speaking training
- Follow Chris Yano on LinkedIn: https://www.linkedin.com/in/chrisyano/
Thank you to our Sponsors!
Rilla: https://www.rilla.com/tothepoint
Chiirp: https://chiirp.com/
Contractor Commerce: https://www.contractorcommerce.com/ryno/
Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint
Avoca.ai: https://avoca.ai/r/tothepoint
📣 Join the Conversation
Did Chris’ talk inspire you? What’s one word that motivates you or your team? Comment below and share it with us!
💥 Don’t forget to like, subscribe, and hit the bell to stay updated on more powerful talks and home service business insights.
📢 Share this video with a friend or teammate who needs a boost today!
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.