In this power-packed micro episode of To The Point, Chris Yano welcomes Zac Garside—President of Prolific and email marketing wizard—for a deep dive into why most home service businesses are sleeping on email marketing. Spoiler alert: it’s more powerful (and affordable) than you think.
Chris and Zac break down exactly what contractors are missing, from deliverability issues to poor open rates—and how Prolific is flipping the script with 30–50% open rates and real lead generation. If you’re not using email marketing the right way, you’re leaving low-cost, high-converting leads on the table.
Get ready to learn:
Why your emails are going to spam—and how to fix it
What open rates and conversions you should be hitting
How to turn your email list into a revenue-generating machine
Simple tactics to increase replies, book more jobs, and stay top-of-mind
Why “reply to this email” may be your strongest CTA
Plus, enjoy some classic dad jokes, behind-the-scenes insight into Zac’s career, and real success stories from top-performing contractors.
🎯 Key Takeaways:
✅ Email marketing isn’t dead—it’s just done wrong.
📈 Targeted emails = higher opens, more replies, and more jobs.
🛠 Technical setup matters: authentication, warm-up cycles, and sender domain reputation are game changers.
💬 “Reply to this email” CTAs drive 30–100 leads within days.
🔄 Open rate benchmark: 30–50%. Response rate: 1–2%.
📅 Seasonal and weather-triggered campaigns = gold.
⏱ Timecodes:
00:00 – Intro & dad jokes
06:45 – Why Zac joined Prolific
08:30 – The untapped power of email marketing
13:00 – What’s killing your deliverability
16:50 – Why segmentation matters
20:45 – Email vs. ads: ROI comparison
25:00 – Best subject lines that actually get opens
30:00 – Automation, drip campaigns, and personalization
33:45 – How to measure real ROI
36:00 – Getting out of spam folder: Setup & warm-up explained
40:00 – Plain text vs. HTML email: What works
41:00 – Chris roasts TTP’s email format 😂
42:00 – Wrapping up + where to learn more
🔗 Resources Mentioned:
Learn more about Prolific: https://prolificbranddesign.com/
Follow Chris Yano & RYNO Strategic Solutions: https://rynoss.com
Connect with Zac Garside on LinkedIn: https://www.linkedin.com/in/zacgarside/
⭐️ Thank you to our Sponsors!
Rilla: https://www.rilla.com/tothepoint
Chiirp: https://chiirp.com/
Contractor Commerce: https://www.contractorcommerce.com/ryno/
Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint
Avoca.ai: https://avoca.ai/r/tothepoint
📬 Stay Connected:
Subscribe to the To The Point Home Services Podcast for more no-fluff insights to help your business grow.
👍 Like this episode?
💬 Drop a comment with your biggest takeaway!
📲 Share this with your marketing team.
🎯 Follow now and level up your marketing game—No. Zero. Days.
🔔 Don’t forget to hit that bell so you never miss an episode.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.