In this power-packed micro episode of To The Point, Chris Yano welcomes Zac Garside—President of Prolific and email marketing wizard—for a deep dive into why most home service businesses are sleeping on email marketing. Spoiler alert: it’s more powerful (and affordable) than you think.
Chris and Zac break down exactly what contractors are missing, from deliverability issues to poor open rates—and how Prolific is flipping the script with 30–50% open rates and real lead generation. If you’re not using email marketing the right way, you’re leaving low-cost, high-converting leads on the table.
Get ready to learn:
Why your emails are going to spam—and how to fix it
What open rates and conversions you should be hitting
How to turn your email list into a revenue-generating machine
Simple tactics to increase replies, book more jobs, and stay top-of-mind
Why “reply to this email” may be your strongest CTA
Plus, enjoy some classic dad jokes, behind-the-scenes insight into Zac’s career, and real success stories from top-performing contractors.
🎯 Key Takeaways:
✅ Email marketing isn’t dead—it’s just done wrong.
📈 Targeted emails = higher opens, more replies, and more jobs.
🛠 Technical setup matters: authentication, warm-up cycles, and sender domain reputation are game changers.
💬 “Reply to this email” CTAs drive 30–100 leads within days.
🔄 Open rate benchmark: 30–50%. Response rate: 1–2%.
📅 Seasonal and weather-triggered campaigns = gold.
⏱ Timecodes:
00:00 – Intro & dad jokes
06:45 – Why Zac joined Prolific
08:30 – The untapped power of email marketing
13:00 – What’s killing your deliverability
16:50 – Why segmentation matters
20:45 – Email vs. ads: ROI comparison
25:00 – Best subject lines that actually get opens
30:00 – Automation, drip campaigns, and personalization
33:45 – How to measure real ROI
36:00 – Getting out of spam folder: Setup & warm-up explained
40:00 – Plain text vs. HTML email: What works
41:00 – Chris roasts TTP’s email format 😂
42:00 – Wrapping up + where to learn more
🔗 Resources Mentioned:
Learn more about Prolific: https://prolificbranddesign.com/
Follow Chris Yano & RYNO Strategic Solutions: https://rynoss.com
Connect with Zac Garside on LinkedIn: https://www.linkedin.com/in/zacgarside/
⭐️ Thank you to our Sponsors!
Rilla: https://www.rilla.com/tothepoint
Chiirp: https://chiirp.com/
Contractor Commerce: https://www.contractorcommerce.com/ryno/
Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint
Avoca.ai: https://avoca.ai/r/tothepoint
📬 Stay Connected:
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