Your Edge in the Age of AI

Episode Transcript
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Speaker 1 (00:10):
Hello everyone and welcome to our weekly Power
Lounge.
This is your place to hearauthentic conversations with
those who have power to share.
My name is Amy Vaughn and I amthe owner and Chief Empowerment
Officer at Together Digital, adiverse and collaborative
community of women who work indigital and choose to share
their knowledge, power andconnections.
You can join the movement attogetherindigitalcom.

(00:31):
Today, we are diving into oneof the hottest topics of our
time how to reclaim your timeand energy in the age of AI and
I am thrilled to welcome MonicaFerzai, the founder of Empowered
Business, a leading voice indigital strategy and AI
innovation.
I also had the pleasure onbeing a guest on Monica's

(00:52):
podcast just a few weeks ago, soit's so great to be hanging out
together once again and alsocreating amazing content for
folks while we're at it.
Monica is the former corporatemarketing leader turned
seven-figure entrepreneur whomade it her mission to help
women work smarter, not harder.
She has been featured by majorbrands.
How to ditch the overwhelm andleverage technology with

(01:28):
confidence, which sounds likesomething we all would love to
do.
What makes Monica's perspectiveso valuable is that she
understands the real challengesthat women face juggling
multiple priorities, feelingpressured to do it all and
wondering how to integrate newtechnologies without losing
their minds.
Today, she's going to sharesome practical and no-nonsense
strategies for using AI to savehours each week.

(01:51):
Amplify your impact withoutsacrificing what matters most.
So, whether you're running yourown business, leading a team or
simply just managing all thethings, monica's insights are
here to help.
You see that AI is not anotheroverwhelming trend, but as your
secret weapon for reclaimingyour time and reducing burnout.
To Monica and our wonderfullive listeners in the audience

(02:13):
today, welcome to the PowerLounge, thank you so much for
having me.

Speaker 2 (02:16):
What a wonderful intro that was.

Speaker 1 (02:19):
No problem, my friend .
I mean you know I had lots ofgreat background because we got
to spend time together on yourshow as well.
But let's start kind of withthe elephant in the room.
You know, ai, AI, ai, ai.
We talk about it all day, allnight, and I think for some of
us we could do it all day.
Prime example you and I but Ido understand other people can

(02:43):
feel overwhelmed by it.
What is your perspective on whywomen in particular might be
hesitant to embrace AI tools andhow do you help them overcome
that initial resistance?

Speaker 2 (02:56):
Well, I was that person when ChatGPT launched.
It was so not a great time forme, because I was going through
a divorce at the same time.
So I was like hearing the buzzabout it, because I, you know, I
work in online business, b2bspace, and so everyone's buzzing
about it and I was like, oh,kind of hoping it was going to
be one of those things thatfaded out and I wasn't going to

(03:17):
have to jump into it.
And I actually ignored it fortwo years, and part of the
reason I ignored it was becauseI didn't have the bandwidth, and
so it gives me a uniqueperspective, I think, for women,
because I was, like we all are,at that phase of my life,
juggling more than I'd everjuggled before.
I was getting used to a newschedule in my household.

(03:38):
I didn't have the same capacitymentally to be putting it into
my business, so I had to makethese big changes in the
business and all this stuff wasgoing on putting it into my
business.
So I had to make these bigchanges in the business and all
this stuff was going on and itfelt like just one more thing
for me to take on.
What I've now realized it is isit's not one more thing to take
on.
It actually can really help ourmental load, and on the other

(03:58):
side of my business, which isRedefining Mom, that's what I
help moms do is how to take AIand take the mental load off of
you.
And I really didn't even diveinto it until January of this
year, and so we're like whatwe're eight months in and I feel
like I got a crash course and Iam so glad I dove in when I did
and I would encourage anyonewho hasn't to dive in now
because it is moving really fast.

(04:20):
I don't want that to intimidateanyone, but I do think that
this is something that's notgoing away.
So it's having a pulse on itand figuring out how we can use
it for good in our own lives isreally important.

Speaker 1 (04:33):
I love.
This is why I like talking toyou, monica.
You were just like straight upno, I haven't touched it since
the January of this year.
So many people come on to speakor guests on something and
they're just like, yes, I'vebeen using it since the
beginning, early adopter, I knowall the things and that doesn't
help with the intimidation.
But being vulnerable and saying,yeah, I avoided it too because

(04:54):
I was hella busy, I think itjust hopefully those who are
listening can kind of sort ofget that sense of relief that
you're not alone.
You know there's a lot ofpeople that are there, but that
shouldn't be the thing thatholds you back Because, I agree,
all of a sudden it feels alittle evangelical.
Sometimes I feel like, you know, when you find a fix for
something that everybody seemsto have the same problem with,

(05:15):
and it's like, oh my gosh, thiswas a thing.
And now I want everybody toknow that, like the problem
you're facing, there is asolution.
And so it's like we don't meanto be preachy y'all, but like we
understand what you're comingfrom, that's exactly how I feel
about it.
I love it Now also, you know, ontop of going through that,
you've gone through with adivorce.

(05:36):
Being a single mom, that is alot.
I mean, you know that's a lot.
We've either all of us have,either.
You know, our children ofdivorce have experienced divorce
uh, no, friends who have.
So to go through all of thatwhile also building a seven
figure business, first of all,I'm like how the hell that's no
small feat, but could you sharemaybe a specific moment that, um

(05:58):
AI, when AI transformed howyou're approaching, like your
workflow, like how have you usedit to help you kind of keep
your sanity and get through allthat while building your
business at the same time?

Speaker 2 (06:10):
I feel like I have plentiful examples from both
sides of my life, personal andbusiness.
I think the moment it reallystarted to click for me was so I
approached using ChatGPT as mynew Google.
So I started training myself toif I was going to ask Google,
let me just go ask chat.

(06:30):
And I understood the premisethat when I ask it, it's like
having a conversation.
And as the more I started usingit over Google, I realized,
well, when you put somethinginto Google, you actually have
to do a lot of the work to findthe answer, but when you put it
into ChatGPT, it does all thework for you to come up with the

(06:51):
answer.
So that's how the tide startedturning.
And then one day, one of thethings I felt like personally, I
was struggling with a lot was Idon't have my kids half the
time and I was wasting so muchfood, like so much food is being
wasted in my house because Iwould buy as if I was still
buying for a family of four.
And I also had weight losssurgery, so I eat so different
than anyone.
And so I started talking tochat and I was like, well, here
are my dietary restrictions,here's how often I have to eat.

(07:13):
Here are the macros I have tohit, here are the days I have my
kids.
And then I just kept going andI was like, well, here's what I
have in my pantry, here are someof my favorite recipes.
And before you knew it, I hadtrained it to understand me so
well that now I can go to it andit has a running list of
everything in my pantry, myfreezer and my fridge and I can
tell what meals I wanted to make.
I can tell I'm shopping forseven days, eight days, nine

(07:36):
days this is how many days Ihave my kids.
It knows my kids preferencesand it gives me a grocery list
based on my local grocery storesas well.
Estimates my costs, it is like.
And so then, a step further,what it started doing was I was
having a hard time through thechaos of everything tracking my
macros, but it's super importantfor my health for me to do so.

(07:59):
So I started committing totracking my macros with chat.
I also had a habit offorgetting to take my vitamins
and my daily pills.
So now, every time I open chat,I'm trained to tell it like
what I, what I ate, and it givesme my macro count, tells me
what I need to like work on asthe day goes by, and then it
will ask me did you take yourpills?

(08:19):
And I'm like this is amazing,like there was nothing else,
that I have not missed a pill inseven months, like that's
amazing.

Speaker 1 (08:31):
Especially when you're stressed, like that's so
easy to get out of your routineand like that's that's how I
know I am at the point ofburnout when I start forgetting,
like the basic things you know.

Speaker 2 (08:42):
Well, the other day I actually was like I don't
remember if I took my pills andthen, but chat knew I did.

Speaker 1 (08:50):
What a great accountability partner, right,
that's a great way to look at ittoo, right.
It can be a coach, it can be anaccountability partner.
And for those of you who werekind of like you know, I think
some of us just naturally getprompting and what we need to
ask for anybody out there whohasn't which I don't know, many
people, at least within ourcommunity, that probably haven't
touched AI.
But if you are like that earlyin, like checking it out, I

(09:12):
think one of the best things youcan do is just say this is my
goal or objective.
What do you need to know tohelp me get to that goal or
objective?
Like ask it, to tell you whatto ask it.
Do you know what I mean?
To tell you what to ask it?
Do you know?

Speaker 2 (09:21):
what I mean?
Yes, because training it onyourself, training it on your
business, like I, have two sidesof my business so I had to
train.
I had to train them on both.
But the thing is, when youtreat it holistically, I find
like I in my business, Iactually took back my emails.
I I send emails every singleday, rarely miss a day.

(09:49):
I have not been the one writingemails in my business for like
four years.
I took it back and the reason Ican use, the reason I can use
AI and it can still sound likeme is because I tell it
everything.
Like I will tell it mostanecdotal stuff.
Like my girls went back toschool this Wednesday, my
daughter this daughter wasacting like this.
This daughter was acting likethat.
We did this cool thing, wemight get a new kitten.
And then it weaves it into mystorytelling when I write emails
without me having.
When I used to write emails adecade ago, a really good email

(10:11):
could have taken me all day todo.
Now I can do a solid email.
It's going to make me a lot ofmoney in 45 minutes.
But it's not like I'm notinvolved in the copy process,
it's just I've trained it tounderstand me so well.
And so back in January, what Idid and my daughter was actually
making fun of me for this,because it was a weekend, she
was with me and I'm on the couchand I was just like on the

(10:32):
typewriter, like around thetypewriter wow, cool On the
computer.
And she's like mom, what areyou doing?
I'm like I'm educating chat GPTon me.
She goes what are you talkingabout?
And I just started telling chateverything about my business.
I started like the businesstimeline from 2013.
I educated on my brands andmajor milestones and then, after

(10:53):
I like kind of brain dumped allthat, I said what else do you
need to know about me?
And then it started asking mequestions like do you have any?
Can you upload previous emailsto me so I can understand your
tone of voice?
And at the end of this itactually came up with a writing
style guide for both my brandsand like the tone and certain
phrases that I use a lot,because I have a decade of

(11:16):
podcast episodes of workshopsI've done, of membership calls
I've done.
So.
I haven't given it all of thatbecause that would be a lot, but
I chose some key things, likesome key webinars that I've done
.
So I haven't given it all ofthat because that would be a lot
, but I chose some key things,like some key webinars that I've
done, and it picked up on mynatural language and I also then
educated it on what I don'tlike.
Like mine likes to say I knowthis is pretty common, but like

(11:36):
mine says no fluff all the time,I'm like please stop yeah.

Speaker 1 (11:42):
Yeah, are certain GPT words or language that you're
like?
I would not say that, andthat's what we mean by training.
I think sometimes, too, peoplehear us talking about you know,
building, you know or trainingAI agents or something, and when
we start to use that language,it feels very like, oh, that
sounds time consuming.
You are literally just typingin as if you're having a
conversation with a friend,giving them a basic download of

(12:04):
information and, like you said,you can upload so much
information and, again, like Ido personally recommend a pro
account for whatever chat youknow or GPT that you decide to
use, just so all thatinformation about you, your
business and stuff like thatremains like private,
confidential and isn't sharedbroadly within the full, like AI
learning, llm.

(12:24):
But yeah, it's.
That's all we mean by trainingis a really just giving it more
input and information and saying, yes, this is what I want to
hear and no, that's kind of whatI don't like or don't want to
hear.

Speaker 2 (12:35):
And an easy way to do it.
I do recommend getting plus aswell.
It's $20 a month, honestly forhow much you use it and how much
it's like.
I operate the majority of myday whether it's personal or not
, or business inside of chat andone of the hacks I have is
after I dropped the girls off atschool I just did it this
morning I pick up my phone.

(12:56):
I don't pick up my phone, I putit on the console next to me
and I press the record buttonand I just spit, spit, ball all
the things on my brain whathappened last night.
If I have to remember thingsfor dinner, if I have to run an
errand um, oh, I have toremember the kid needs this.
And then I say, oh, don'tforget this about the business,
don't forget that you have.
You have to tell your ex this.
And I just say every singlething.

(13:17):
And we, I know, as women, thisis we carry the mental load, we
do you the mental load.
I love those TikTok videoswhere it's like a woman sitting
at her desk and her thoughts aregoing off.
So like she's actually working,but she's thinking well, I have
to go to soccer at 6 PM, whichmeans I have to leave then, and
I have to, and she's like goingback.
Well, that's basically what Ido to chat.
And then what ends up happeningis my day starts off with it

(13:39):
organizing everything I have todo.
It even timestamps things.
For me, like you have this youhave an hour block here to work
on your emails because you haveto record these two podcasts and
you have to remember to getyour daughter to volleyball by
four o'clock.
It really does extract themental load in ways that I mean
and I've talked about the mentalload through my Redefining Mom

(13:59):
blog for 12 years and nothinghas ever solved it like this for
me Right, exactly, yeah, Iagree, it's like our own little
external processor and adminassistant.

Speaker 1 (14:11):
All those good things , all right.
So you know, your storyprobably resonated with a lot of
our listeners there.
What you just explained thatwoman sitting at work, you know,
two minutes inside a woman'shead and it's like whoa, that's
a lot of thoughts, that's a lotof to-dos, that's a lot of
worries, that's a lot ofconcerns.
You know, a lot of us are kindof drowning in tasks and feeling
like we need to be everywhereall at once.
What's like the first AI toolor strategy that you'd recommend

(14:33):
someone to, someone who'scompletely new to the space.

Speaker 2 (14:37):
So I get asked this question a lot, especially
because there's a lot ofdifferent LLMs out there.
Right?
You have Gemini, perplexity,grok, claude and ChachiBT, of
course, which we've mentioned,and people will tell you that
certain LLMs are better forcertain tasks.
But the thing is and this is myopinion if you try to do them

(15:00):
all, you'll end up sticking withnone.
So I found it most beneficialfor me to start with one which I
chose ChatGPT, because it wasthe most buzzy and popular and,
I'd say honestly, it does havethe most users still.
So I started with that because Ifigured that would give me the
opportunity to two things Givean opportunity for a model to
get to know me, because that'sthe power of it Once it knows
you, that's why it's so usefulto me.

(15:21):
So if I was spreading myselfacross three different ones, you
know that would be, and I didthat for a solid six to seven
months.
I just recently startedbranching out to a few other
ones based on its skill, likeright now, I've been using
Gemini with my daughter too.
My daughter's very artistic,and Gemini just got upgraded
with a pretty good um uh imagecreator, and so we've been

(15:45):
having fun with that on theweekends.
And then Claude.
A lot of people have said thatit's better for copy, and now
that I have so much informationin ChatGPT that I can extract to
give to Claude, I will say I amenjoying that, but I waited
months and months before I didthat Like.
So just start with one.

Speaker 1 (16:07):
Yeah, I think that's great advice.
I agree with you.
I think once you kind of learnwhat works for you within one,
it's easy to kind of extractwhat you've done, maybe
replicate it, try it and seewhat happens in others.
But yeah, I agree with youCause I tend to jump as well.
I was a copywriter by trade anda writer by nature, so yeah,
I've always felt Claude had themost like, natural, like, from a

(16:28):
human language standpoint.
But then there's definitelycertain things about like team
GPT.
That's amazing.
If you're kind of like creatinglike standardizations or prompts
across the board that you wantyour team to leverage for the
sake of like, consistency andthings like that, you're right.
It's kind of like it's sort oflike you know, picking up a

(16:48):
hammer for the first time andit's like do I want this brand
of hammer or this brand ofhammer?
This one has a like a slightlysquishier handle.
This one has a better like,like, like what's the word?
The lever or whatever.
So it's like the leverage isbetter on this one and so I can
hammer longer, but then this oneI can hammer more comfortably.
It's like stick with one hammerto start and then start picking

(17:10):
up others and see what works.

Speaker 2 (17:11):
Honestly, that's always been my advice in the
business to anytime, like when Iget someone new who doesn't
have an audience, let's say.
What do I always tell them?
Pick one place, get good at itto get your leads, Because if
you try to stretch yourself toothin then you make no progress.
It's like the.
It's that same concept.

Speaker 1 (17:30):
That's great advice, and let's dig a little deeper
into sort of that, uh, thebusiness applications of this.
So you know you've worked incorporate marketing, um, but now
you obviously run your ownbusiness.
How do you see AI differentlyimpacting women entrepreneurs
versus traditional and corporateroles?

Speaker 2 (17:48):
Yeah, so I thought about this actually a lot before
talking to you, because I am 11years removed from corporate
now, but I was in corporate tech, so I was around for the dawn
of cloud computing, so I saw alot of disrupting things while I
was in IT, and I think one ofthe things that really stands
out to me is that initiativeslike this are usually driven

(18:10):
from the top down, and we allknow that there's not as many
seats on the top in a lot ofthese big corporations for women
, and so if we are not gettingas much say in the initiatives,
I think that's an issue, and soI actually think what corporate
women?
So if I was in corporate still,what I would start doing is,

(18:32):
within the parameters of whatthe company would allow.
I would try my very best tointegrate as much AI into my
daily role as possible and talkabout it role as possible and
talk about it, bring initiativesup the ladder, because I really
feel like you know, I canremember so many times sitting
in my cubicle that I would havemy day planned out and then some
stupid thing would come downfrom the top and we all had to

(18:55):
scramble, but we still had toget all the other stuff done,
and I just I want I feel likethis is such an opportunity for
women to like actually shineright With this, and the other
thing, too that I think isreally important if we're not
involved.
I mean, there's a lot ofreasons to be involved in these
decisions, but the other thingis, ai is going to be one of the

(19:17):
biggest wealth creators thatwe've ever seen, and so we're
not having a say in it.
We're going to be the ones leftbehind, like we should have
that equal power.
So we're not having a say in it.
We're going to be the ones leftbehind, like we should have
that equal power.
So we need to be involved inthose decisions.
So, in my opinion, it's like I'msure I know, like I know a lot
of people that still work incorporate and they have like AI
panels that they're hosting.
They have those think tanksessentially get involved, like

(19:40):
don't let your voice not beheard in those types of things
as an entrepreneur.
We are very lucky, in myopinion, because guess what?
I get to decide how I want todo it, and I'm a sponge and I
love learning, and one of thethings I have to say is during
the two years that things werereally rough for me.
I really stopped consumingcontent and I really stopped

(20:00):
learning and, for the most part,in terms of, like, how to run
my business and different likemarketing things, like there's
very consistent things about howyou sell to people, and I feel
like I kind of just reached thatpoint where I'm like I know
what I'm doing.
I just have to do it again,trying new tools, excited to

(20:25):
record my podcast, to talk aboutlike the new things I find out.
So I and I feel like I'm Idefinitely recognize that women
need a seat holistically at theAI table and I think, through
the business and talking aboutit so much it can really kind of
elevate us all.

Speaker 1 (20:40):
Yeah, no, absolutely, absolutely.
Yeah, I agree with so much thatwe said just there.
But I also just dropped for ourlive listening audience and
we'll include it in the shownotes.
We just did an episode the weekbefore last that was talking
about how to implement AI withyour team and responsibly.
Just because it is, it's it'svery tricky within corporate
environments.
Some places it's still taboo,which is kind of sad because

(21:03):
it's like you're really missingthe boat, and it's more about
taking an accountable,responsible, measured approach
to leveraging the technologyversus avoiding it altogether.
Because, at the end of the day,I think that's the thing about
us entrepreneurs we know there'sno avoiding it, you know.
And so, while businessesdefinitely have bigger, better
resources and they're going towant to believe that those
bigger, better resources aresomehow better than AI, I think

(21:25):
that is like to me.
I don't know, in some ways I'mprobably over-optimistic, but I
feel like AI for business ownersit's like an equalizer.
Now, me as one small businesscould work as a medium-sized
business because of the amountof efficiencies, optimizations
and things like that that we'vegained by leveraging the tool
with really, you know, and doingit so responsibly, but because

(21:49):
we don't have to kind of gothrough all the layers and
levels and bureaucracy to getwhat not approved.
You know it's great, so I dounderstand the struggle women
are who are with incorporate,are really facing, which is, I
think, why that more extensiveepisode where we kind of focus
on just that would be reallygood for you, those of you who
are listening, to go back andhear.

Speaker 2 (22:06):
Yeah, and the other thing to keep in mind if you are
in a corporation where eitherit is really hard to get a say
in how AI is being implementedand or they are kind of against
it, that's even more reason toinvest in it outside of your
work life, because we reallydon't know the impacts yet of
what jobs are going to changebecause of AI, and this is a

(22:26):
skillset that is definitely notgoing to go away.
So even if you really can't getthat experience at work, make
it for yourself, because likewhat if?
something does happen to theindustry you're in.
Well, now you have thisskillset that you can use and
maybe go out on your own, maybebecome an entrepreneur, or it'll
be hopefully easier for you tobe able to interview for your
next job.

Speaker 1 (22:47):
Yeah, yeah, no, I a hundred percent agree.
Ai is, um, it's a part of yourprofessional development.
Like, we all need to take it assuch, because you know, um, my
husband works for an AI uh,market research company and
they're trying to hire for andcreate roles that don't exist
yet, and so if you're not takingit on yourself to learn this,

(23:08):
even if it's not for the benefitof your current employer, like
you said, do it for yourself,because people are going to be
looking.
We're not going to get replacedby AI.
We're going to get replaced bypeople who know how to use AI
better than we do.

Speaker 2 (23:17):
I a hundred percent agree with that.
It's not going anywhere.
And that was the epiphany I hadin January of this year and
especially being in onlinebusiness, it was one of those
things I could see.
I've I've always been good atbeing able to see outward and I
guess that's the visionary as aCEO, right Like I, I've always
been able to see outward and belike okay, and I kind of I was
clouded for those two years.

(23:38):
I, I was not involved, I justdidn't.
I didn't have the mentalbandwidth.
Then, as the fog cleared, I waslike I'm either going to get on
this bandwagon and you andfigure out how to use it and be
very energetic about it, or mybusiness is going to cease to
exist by the end of this year.
And I I do believe that, likefor me personally, if I had not
embraced it, I would not bewhere I'm at today.

Speaker 1 (24:00):
Well, that's a testament for sure, then.
All right, let's talk aboutanother fun thing that we deal
with a lot as women.
We talked about the mental load.
Along with that comes oftendecision fatigue, right, because
we're making choices forourselves, for the people we
employ, for our families.
It's definitely something a lotof our members struggle with.
How are you using AI to makefaster, better decisions,
whether it's in life or business?

(24:20):
To make faster, betterdecisions, whether it's in life
or business.

Speaker 2 (24:24):
I mean for my business.
I will say I built I almostfeel like this is a little
jargony, but, for lack of abetter term, I feel like I built
a team of GPTs myself.
So I think one of the thingsthat where I have benefited a
lot in the business from AI is,while I have always been a
visionary, I'm also a very type,a detail oriented person and

(24:45):
because of that, like peoplehave commented, when they, like
I have contractors come into thebusiness, they're like, wow,
you're like really organized.
I'm like I am very organized.
But so what that has allowed meto do is take all of those
processes and put them into liketheir own mini GPTs, and so
that's why I call them like ateam, because here, even though

(25:05):
my processes have always beenorganized, now I can run
something through a GPT where itwould have taken me still a lot
of human hours to do Like let'sjust take my podcast, for
example I eliminated quite a bitof a contractor expense because
I built a GPT.
I I know exactly what I need itfor the output, everything from
the Instagram reel to the scriptthat I want it and I built a

(25:29):
logic flow and I simply dump inthis is what I want the episode
to be about.
It I get a few key points andthis GPT takes it all the way
through.
I mean, and even now, likeDescript, I can edit my own
podcast.
Before I had I had no idea howto edit it and then, like, I can
get podcasts out the door.

(25:50):
What that has opened the doorfor me to come out with new
private podcasts for my audience, because it's cut down on so
much time.
So now it's just enabled me tobe way more present in the
business.
I think that's that's the key.
So I view them like little minime's.
They're like little mini robotsof me that have my brain and

(26:11):
they stay on the guardrails andthe GPTs.
That's why I have so many ofthem, because if you're like
here, here's the process to runmy entire business, it'd be like
all over the place.
You can't do that.
So it's funny because I'mprobably working harder than I
have in a lot of years, but yetI'm in any other phase.
I feel like I would have beenunder massive burnout.

(26:33):
Oh yeah, and while I havemoments where I feel like I'm
approaching burnout, ai hasactually allowed me to step back
from that, because it hasallowed, like, for example, the
one day I was almost near tearson my ex.
It was still a summer day.
My ex came picked up the kidsand it was like 8 am in the
morning.
I was so excited it was aWednesday.
I'm going to have all day towork in silence.
It's going to be amazing I'mgoing to get so much done.

(26:55):
3 pm rolls around and my brainwasn't going to turn on.
It was because I was in a phaseof burnout.
My brain was just like forgetit and I finally, almost in
tears, went to chat and I waslike my whole productive day
just got blown away.
I feel like I'm behind oneverything.
And it came back and it's like,well, let's prioritize what's

(27:16):
like the must do versus do youreally have to do this or can
you delegate it or can we builda system for it?
And that day that I couldn'tget my brain to turn on, chad
actually helped me build threemore GPTs to use in my business.
That knocked three of the tasksthat I was stressed about that
day off my plate in like 45minutes.
And then suddenly I was re.
I was like re-energized againand I ended up working late into

(27:38):
the night for fun, because itwas fun.

Speaker 1 (27:41):
Yeah, no, it's great to have what feels like a
collaborator when you're workingalone, which is often the case
when you're an entrepreneur andso I like to give it like a this
or that situation and have itdo some analyzing or say like,
what are the gaps that aremissing from this or what am I
not seeing that I should notice?
Another prime example is liketalking about decision fatigue.

(28:02):
I just made a new hire andshe's like I need to get her a
laptop.
She's like, oh, I, I like PCs.
And I was like, oh, I only knowmax.
So I jumped on Claude and I'mlike here's what her job is,
here's what she's going to bedoing day in and day out, here's
what she needs.
Give me some recommendations.
Here's my budget.
And it gave me such a great,thorough, rational list of what

(28:23):
I needed to consider to get her.
And then I said, well, whatelse am I missing or not
considering, or what else wouldyou need to know in order to
help me make this decision?
And it gave me more.
And so that's like the othergreat thing.
It's like sometimes you justfeel like I mean I could go and
start asking people like, oh, pcusers, what does everybody
think?

Speaker 2 (28:41):
But I can just Google it and reading through all of
those.

Speaker 1 (28:44):
Exactly All the reviews.

Speaker 2 (28:45):
There are so many ways.
I'm pretty proficient inspreadsheets, but once I left
corporate, some of that skillskind of gave way and as I grew
my business I started realizingwell, there's a lot of skills I
learned in corporate that arevery helpful with me running the
back end of my business, but Iforgot how to do it and I could
have watched YouTube tutorialsinstead.
The amount of times I'm like Iforgot this formula or I want to

(29:07):
build this pivot table.
I really want my spreadsheet todo X, but I don't know how to
make it do it and it is step bystep work, building zaps like
the amount of-.

Speaker 1 (29:17):
Oh, my gosh, I love it for building zaps.
Yeah, oh, because zaps.

Speaker 2 (29:20):
It's definitely gotten better than when I
started using it, but sometimeswe like we can't even imagine
the capacity of some of theseapps and what they can do
working together.
So sometimes I throw out theseoutlandish scenarios of like I
would love to start way overhere in left field and by the
end of it I'm way over in rightfield.
Can you make this happen and itcomes back with step by step on

(29:50):
how to do it.

Speaker 1 (29:50):
That would have taken some of these builds would have
taken me weeks to figure out onmy own Right.
Love it, love it, love it, loveit.
Awesome, all right.
So you know, obviously youyou're doing a lot of teaching
about digital project products.
I can talk.
It's Friday and scalingbusinesses.
How has AI changed yourapproach to product creation and
customer service, and what doyou feel like is really working
for you right now?
That?

Speaker 2 (30:09):
is a super great question.
So right now, in the digitalproduct space, I would say so.
This is very interestingbecause the program that I built
to teach people how to createtheir digital products was
called the Empowered BusinessLab, and I built it in 2020.
And so I've had thousands ofstudents go through it.
So many digital products havecome out of this, and I teach

(30:32):
based on frameworks, and so when2025 rolls around and I'm like,
okay, now everything I'm doing,I'm going to layer on AI.
So I redid the entire systemand it's called the Empowered
Business Lab AI now.
But where I'm going with thisis the crux of it is because I
had these proven frameworks.
I think what people forget iswe're still, as a business,

(30:54):
selling to other humans, sopeople aren't trying to buy from
robots.
Actually, they still actuallywant to buy from you.
It's just that if you're notusing AI, you're not gonna be
able to keep up with the pace ofthe people who are.
So when I was going through andredoing this course, what I
realized is all of my frameworksof how to build a high
converting digital product, ofhow to build a high converting

(31:14):
digital product, of how to sella high converting digital
product are completely relevant.
I built I have six GPTs thatreside in that course that
essentially took this separateframeworks and now you can chain
, link together and and chat.
So basically and I'm like areal life example of this
because back in 2016, I wascreating my very first ebook and

(31:37):
it took me the entire summer.
I have a very vivid memory ofwriting it.
I had a habit edit it and thenI have no design skills, so then
I had to hire out.
I wanted this companionworkbook, so that means I had to
come up with a companionworkbook.
I had to do a Google Doc andthen hand it over to the
designer.
I did something extremelysimilar for the Redefining Mom

(31:59):
brand, which I've wanted torelaunch forever, using these
six GPTs based on my frameworks,and I knocked out the entire
product in less than two days.
It blew my own mind, and whenI've created and launched
hundreds of digital productsover the last decade, and how
fast I can take a conceptstraight through to promotion
and making money off of it stillto this day blows my mind.

(32:22):
It really does.
Yeah, so there's another partto the original question,
because it was how how it'shelping me with the digital
products and what else was it?

Speaker 1 (32:31):
Yeah?
And then, as far as like yourapproach to product creation,
which I think you touched on,customer service, and then
what's really working for youright now?

Speaker 2 (32:37):
Yeah, I mean honestly .
I think one of the reasons Ihad such a great summer, like
money wise, is I've really beenfocusing on that program
particularly and helping myfellow content creators get and
understand how to use AI, andwhat I started doing on my live
webinars is demonstrating it andwhen people can see it.

(33:01):
Really it's one thing for me totalk about it like this and be
like, you know, you take myframeworks and you put it in and
it can spit out all thisinformation and that sounds
great, but when you actually seeit in action and I show them,
from using the six GPTs tohere's my finished product,
they're like what?
Yeah, what it's?
Honestly, it's awesome.

Speaker 1 (33:21):
Yeah, no, that's fantastic.
I really do think that there'sa marketplace for that, too,
right, when people who are justreally skilled at understanding
how to train and create what wecall agents but it's effectively
what you're talking about andthen selling them.
I've had a few friends that arecreating and agents that are
helping them achieve certainobjectives, that have certain

(33:41):
goals, and you know they've beenlike hey, test this, use it,
see if you like it.
What are you going to use itfor?
And I'm like this is abrilliant, it's a really fun way
to you know, kind of take, likewhat you're saying, your
frameworks, your originalcontent and thinking, and put it
into a way that makes itaccessible to others but also
potentially profitable for you.
So I think that there's like awhole trend coming in, that for

(34:03):
sure.

Speaker 2 (34:04):
So I this is I.
I feel like you're going totouch on this, but I I know I
always get asked this, which isabout the human touch and like
is it all AI?
So one of the things thatirritates me so much is are
those bros on TikTok who arelike is it all AI?
So one of the things thatirritates me so much are those
bros on TikTok who are like youcan create an ebook all on
ChatGPT and make $10,000 a month.
No, that's actually not the wayit works and this is the
example I always like to give.

(34:24):
So the objection I used to getabout digital products was why,
if you, I could Google that andget it for free, so why would
anyone pay me for it?
Now, my very first digitalproduct I ever launched was
called the Family BudgetSpreadsheet.
It has sold almost 100,000copies, so it's made me lots of
money and I would tell people onmy webinars go to Google and
Google Budget Spreadsheet.
You are going to find hundreds,if not thousands, of free ones

(34:47):
that you can download.
But you know what thedifference is.
When you're on the sales pagefor mine, you're seeing that it
works for a real person and itsolved her problems.
It addresses the person'sactual meeting them where
they're at, like what they'retrying to do.
When you download a randomthing off the internet, you
don't know if it's really goingto work.
So what AI has allowed us to doin product creation wise and

(35:08):
this is what I tell my studentsit is a great organizer.
So it helps you organize yourthoughts.
It helps you think of differentangles that you might be
missing.
So that's the first thing Ilove about it.
And as I'm working with it oncontent, like the very first
product I did, from start tofinish, with my own frameworks
and the GPTs was an empowereddivorce planner.

(35:29):
And one of the things I wouldsay is guess what?
This bot still does not haveemotion.
It does not know what it's liketo sit across and have to talk
about not having your kids 50%of the time, or are you not
going to get to see your kids onChristmas morning?
It is.
It cannot feel that emotion.
It cannot understand that.
It can think practicality, butit can't understand why I might

(35:51):
ask a certain question for thewelfare of my child.
So, while it helped me organizeand come and even gave me ideas
that I hadn't thought of, I'mlike that's great.
Oh, I wish I had that and I canincorporate it.
The people who are going to buythat planner from me are not
buying it from a bot, they'rebuying it from me someone who
went through it and wished I hadhad it.
When I was going through thatprocess all the things I wish I

(36:14):
had known, but I was tooemotional to figure out for
myself.

Speaker 1 (36:16):
Yeah, yeah, now, I definitely hear you on that kind
of objective viewpoint throughvery challenging and sometimes
traumatic situations.
But I think one of the things Iwas thinking of as you were
talking was that I think weshouldn't be asking for
authenticity from any GPTbecause, at the end of the day,
like we are the authenticityright, we are what we, it is

(36:37):
what we give it and even when wegive it, what it gives back is
still like a culmination of ofdata, input and information.
And so I think thatauthenticity and personal touch
it comes from you and the wayyou structure, leverage and
utilize the tool, but then alsowhat you do with what it gives
you after right, you don't justtake it and run with it as is.

(36:57):
You always go back and makesure you're maintaining your
voice, your brand, yourpersonality and all of these
different things right, you know, at the end of the day, it's
like it's the tool, it's thepaintbrush, but you decide like
the strokes and the colors andall those other things that make
it authentic.

Speaker 2 (37:16):
It's funny because I feel like in what I do, we had a
kind of a swing towards no onewanted to get on Zoom.
Everyone was Zoomed out,especially after COVID.
And now I'm noticing because AIone of the flip sides is it's
so helpful but also it can makeyou feel so isolated too that
now there's a big call in myproduct community where they
want touch with the productcreator, more so than I've ever

(37:40):
seen in the 12 years that I'vebeen making products, and so
that's like that's the flip side.
I think we have to rememberthat people are still people.
Yeah, I still want to talk topeople.
I still want to get on podcasts, like I.
I think that there I've heardsome very interesting things
like bots being sent in, likeclones of you being sent into
meetings and stuff like that.
You know everyone's got todecide what they're okay with

(38:02):
when it comes to that, but, likeI know, personally I don't want
to create podcasts where it'smy clone showing up.
I want to be, I want people tobuild relationships with me, and
that's been my personal linewith that.

Speaker 1 (38:15):
I agree.
Well, because there's that,that spontaneity, um, the
chemistry, the conversation,that's still just so like,
absolutely genuine.
That, yeah, that's like to me.
I agree with you.
That's one thing that doesn't.
I mean, I don't know, maybeit'll get replaced, but as far
as I'm concerned, I'm like, no,like the conversations that we
have, um, and the nuance of themand the authenticity of them.

(38:36):
I doubt that could ever betruly replicated, no matter how
deeply inflective the voices areor how much the intonality
changes and things like that forthe sake of drama.
At the end of the day it'sstill a combination of
generalizations and biases it isgoing to make.

Speaker 2 (38:54):
I feel us as a population really really have to
hone our discernment skills,because we already were up
against a lot of things.
Even when you see a newsarticle, you have to discern is
this honestly real?
Is it not real?
Is it an opinion piece, is itnot?
And now, like, honestly I'vesaid this, if I was a celebrity,

(39:15):
I'd be way more like ooh aboutit, because you know, when
someone sees you do something,whether it was you or your clone
, it sticks in people's minds.
So I think of someone just likeTaylor Swift, like someone
could put out a video like, andit could look so much like her,
and people think that sheactually said these words or did
these things.
And that's why I feel likediscernment is going to be so

(39:36):
important for us to remember.
Don't be quick to just becauseyou saw it on the internet.
I know we already knew that,but I think even more so now,
even more so, absolutely.

Speaker 1 (39:48):
I feel like this already happened with Lady Gaga.
I think I heard on the radiorecently that some of the DJs
were saying even they got fooledand were really confused
because they're like, we didn'tget the memo that she had new
music coming out and they knowthat she's been building up an
album, but they didn't know thata new song had dropped and it
was a music video and it's LadyGaga, and I haven't gone back
and watched it yet.
But that whole moment stuckwith me because of exactly what
you're saying.

(40:08):
Yes, it has the potential tomimic reality and that's why we
have to use our discernment andreally kind of like you're
saying, like keeping diverse andwomen voices in the mix of
what's getting created and howit's getting created is super
important, right?
Because we need to use the toolresponsibly and respectfully,
so that you know we aren'tdamaging other people's.

Speaker 2 (40:29):
You know hard work, we're protecting their artistry,
things like that and, as a mom,I feel like I have to be very
aware of what's going on,because our kids we all know our
kids learn technology fasterthan we do.
Yes, so I if I'm not involvedin this, who who knows the kind
of influence it could have on mychildren, like parents who
didn't understand social mediawhen I got it for the first time

(40:51):
sure post.
I'm like, sure, post whateveryou want.
And then she's like, oh, that'sa bad idea.

Speaker 1 (40:54):
Be whenever chat rooms you want, it's not a
problem.

Speaker 2 (40:58):
Exactly, but they're such great Like my daughter came
home at the end of last schoolyear and she was laying on the
couch and it was exam week andI'm like yo, aren't you supposed
to be studying right now.
She's like I am and I'm justlooking at her like okay, you

(41:20):
had her earbud in and her friendin science.
They deemed this friend thebest note taker and this friend
went and took her Google docnotes and put it into notebook
LM, which is a tool you can usewith Google, and it created this
two way podcast, which is supercool.
I'm not going to lie, it is socool to listen to a topic being
talked about.
So my daughter got a 98 on thisscience test and the way she
studied was by listening to thistwo-way podcast that was

(41:42):
developed by Notebook LM, basedon her best friend's notes.

Speaker 1 (41:46):
I love it.
Well, that's amazing too,because it really lends itself
towards different learningstyles.
It takes content and transformsit into something that, based
on how you learn and digest andremember information allowing
you to do that yeah, I would,just a hundred percent why?
It's like not that it's AIrelated at all, but like, well,
we do use AI for it.
Like we have this podcast, wehave our amazing live listening
audience.

(42:06):
So, folks, don't forget to dropcomments in the chat if you'd
like, or ask questions if youhave some extra questions
outside of what I'm asking, butoutside of that, like you know,
we're we're touch point.
There's a touch point of livelistening audience.
There's a touch point of thosewho listen to the podcast.
After we'll evolve that into ablog post or social posts.
Like there's just so much waysto slice and dice your content

(42:27):
and information so that people,based on how they prefer to
receive it, can receive it.
Cause I that's why I kept thisas a part of a live show was
because there were people thatwere just like I want to be
there and listen, I want to beable to ask questions, and
others are like I'm so damn busyI can't even stop for lunch to
listen, so I, but I would loveto be able to take a listen
after and we love podcasts, ormaybe I just want to read about

(42:54):
it.

Speaker 2 (42:55):
So, yeah, you know what was really cool?
The other day I signed up forthis training.
It was a three day training.
It was two hours every day forthe three days.
I don't have six hours to siton this live training and so
they gave the transcript fromthe two hours of lives.
I put it into my chat and Isaid, hey, this is why I signed
up for this training, this iswhat I'm trying to learn from it
.
Can you summarize what happenedand what I need to know, and if
there's any action that I needto take, love it that I still am

(43:21):
speechless with these things.
It gave me an amazing summary.
It gave me action items and,basically, instead of me having
to consume six hours of contentthat I don't have time to
consume, we narrowed it down tolike 30 minutes of my time.

Speaker 1 (43:33):
Right, that is such a great example and I think that
that is.
You know it's again, it's goingto be such a great tool for
learning because of that,because some of us need story
and context and other people arelike, just give me the damn
bullet points from all of this.
So I know what I can take awayand especially if it's like,

(43:54):
take away what's important to me.
So if I'm telling you this is,this is my business, this is
what I need to know, cause wejust give such blanket advice,
hell, even on the podcast, we'rejust like, yay, we're not.
We can't speak to everyone inevery situation with every need,
but I think leveraging toolslike AI can actually help you.
Take all that like plethora ofcontent which can feel very, you

(44:15):
know that's overwhelming.
If nothing else, like use AI tocut down the overwhelm by
giving it that content andsaying what do I actually need
to take away from this?
I love that, so that's kind ofa good time-saving tip.
My next question was actuallyabout time-saving for, like,
busy moms and things like that,and then Nicole from our live
listening audience was readingmy mind.
She popped right in and shesays knowing how to prompt is so

(44:36):
important, which obviously weagree.
Can you provide us with somespecific prompts that you have
found most helpful as a busy mom?

Speaker 2 (44:43):
That is a great question.
So I will say I I honestly,especially from the personal
side of stuff, I talk to it justlike I'm talking to you and I
feel like natural promptingthat's what I call it.
Natural prompting is the bestway to get the results.
So, you know, you ever seethose like the really long
prompts where it's like act asthis expert and I'm not saying

(45:06):
those are bad prompts oranything, and I think there's a
time and a place.
But when it comes to it workingwell, for me personally, it was
the conversationalness that Ihad with it that really helped
it, like when I sat down andexplained my dietary preferences
and I explained what my kidslike and I explained the days I
have them and don't and what mybudget is.
The other thing, too, that wassuper helpful was I went back.

(45:28):
Now be careful when you uploadcontent to chat, like you know,
I, when I'm going to tell youthis, I'm not going to say I
uploaded all my credit cardtransactions but not my actual
statements.
I downloaded just thetransactions and stripped out my
personal information just soeveryone does that.
And I went back and did itsince, since I took over my
finances by myself and I didn'thave a second income coming into
the house, I was actually kindof blown away by how much money

(45:51):
I was Cause in my mind I waslike I don't know where else I
can cut.
I feel like and you know,honestly I can't say every
single month I combed throughevery single transaction in my
life, especially with running abusiness.
So I analyzed like two years ofdata for me, my bank statements
, um, it analyzed my credit cardstatements and I was blown away

(46:14):
.
I keep saying that, but reallyit does make me feel blown away.
So what ended up coming out ofit was I have saved $1,500 on
insurance between my car and myhouse.
It also told me where I shouldsource it from and I took my
current homeowner's policy, ranit against the quote I got and
had it compare.

(46:34):
So the quote for homeowners waslike $500 less.
I'm like what am I missing?
And chat came back and said oh,your new homeowners is actually
a lot better.
Let me tell you why.
Like one of the things, I'veunderground power lines at my
house and I wasn't protectedwith that on my last policy, but
the new policy does.
And so this is all this allstemmed from me giving it my
transactions for the last twoyears.

(46:55):
It told me I was getting doublecharged, um, for Disney plus,
because you know how like theylike combined, and so there was
still like a Hulu charge onthere, but I was also paying for
it through Disney plus, so wesaved money there.
It told me I was overpaying onmy cell phone bill.
Um, it was just, it was justwild, and it will give you
scripts too.

(47:15):
I went and negotiated so Ibought out the lease of my car
last year and so it came to me.
It noticed in my banktransactions that my lease
payment was lower than thepayment when I bought it out.
So it came to me and said canyou upload your car loan
contract?
So I did, and when I uploadedit it said oh, we can negotiate
a better rate.

(47:36):
It gave me a script on how todo it and I saved two points on
my car loan.

Speaker 1 (47:41):
That's awesome.
Yeah, that's a greatapplication.
I think that's such a fantasticidea and I think that's the
thing again, like it's once youstart and you find a use case,
you're going to find another,and another, and another.
So one thought I wanted to goback to that you shared earlier
for you Nicole was.
You know, monica was sharinghow she just kind of like

(48:02):
verbally vomited all over chatand was like this is everything
I'm dealing with.
And so, again, it's not really.
Sometimes I think we just wantto go straight into prompting.
But I think actually the firsttier is use case figuring out
what you want to use it for andwhat you want that outcome to be
.
And then working on figuringout what's the right prompt and

(48:22):
even then making sure thatyou're asking it like what's the
best prompt to achieve thisgoal?
It's like, hey, I just tookover control of my finances
after going through a divorce.
I don't know where to start.
I'm completely overwhelmed.
Where do I do?
Where do I go?
What do I do?
What can you help me with?
And you would be amazed at thethings that it'll recommend.
And then I feel like maybe JeepChachapiti is better about this

(48:44):
too.
I think that it always wantsand proposes some sort of next
step where it's like, are youready to do this now?

Speaker 2 (48:50):
And it's like, oh, okay, yeah, where it's like, are
you ready to do this now?
And it's like, oh, okay, yeah.
Well, here's the other thingthat happened to me.
I always had corporate benefitsand now, all of a sudden, I was
without health insurance forthe first time in my entire life
, and so I went on my ex's Cobra, which was outrageously priced.

Speaker 1 (49:03):
I'm like I got to fix this.

Speaker 2 (49:05):
I felt like I didn't have time to fix it.
So I was again in overwhelm andwhy marketplaces are not easy
to use and why everything to dowith health insurance unless you
have like a business or like agrad degree in it.
And I'm a smart person and Iswear I'm like I don't know how
these.
None of this makes sense.
So I had to navigate first.

(49:25):
Can you please help me figureout how to use the marketplace?
And then you have to fill outwhat felt like a forever form
that it was asking questions, Ifelt almost meant to trick me
and so I was like, going backand forth with it, then I
finally get into it, I getapproved and I have a million
plans coming at me and it's like, well, if you choose this level
, you're going to save this.
And I was like.

(49:47):
So I went to chat and I waslike, okay, well, here are the
doctors I have to see, here arethe and I also need help in
figuring out who's going to bein network, who's going to be
out of network.
It was just, it was one of themost overwhelming things I had
to do and, honestly, withoutchat, I don't know it would have
been so much harder and takenme so much longer.

Speaker 1 (50:06):
It's a great, great research tool, especially when,
again, when you're fried andyou're having to make really
hard life decisions.
It just is really great atpulling and researching and
finding objective information.
Agreed, agreed.
I think that's another bigthing for women.
I'm definitely brought it up onthe podcast.
Anytime we talk about AI islike the impact on health care
and just women being able toadvocate for themselves.

(50:28):
Yeah, it's like a whole notherconversation for sure.

Speaker 2 (50:31):
Yeah, well, I turned 40 this year and had my first
mammogram and I remember I feltlike it was like a factory, like
an out there doing scan, scan.
Then they pull you into thisroom, they give you this piece
of paper and like, my piece ofpaper was like, well, we found
two nodules come back in sixmonths, and that was that.
And I was like, well, what doesit mean?
I tried asking and it was kindof like you're holding us up,

(50:54):
like that's what I felt like andthis is how we all know.
This is how the health caresystem is with women.
I realized that that's whyredefining mom started, because
I almost died in childbirth andit was definitely negligence why
.
And so after that I was likeabsolutely not.
I learned real quick that I hadto advocate for myself.
So I went back with my labresults and I put it in chat and

(51:14):
I was like who do I got tocontact?
What kind of questions do Ihave to ask about this?
How serious is this?
But without that you'd bepaying another how many hundred
dollars to try to talk toanother specialist who's
probably going to blow you off,Right, it's?

Speaker 1 (51:28):
so funny in a weird way, because this leads into my
last question and then we'll getto the power around some fun
quick questions, unless liveaudience.
You've got more, of course,keep bringing them.
There's something so empoweringabout AI for women all this

(51:48):
information, knowledge and someplace space to bounce thoughts,
ideas off of, and not having todepend on necessarily immediate
people within our vicinity to dothat.
So when we talk about chat, gpt, when I talk to men versus
women, it's kind of funnybecause I think by nature we're
more relational.
So it feels like there's arelationship between women and

(52:11):
AI and I'm kind of curious tosee, like looking ahead, how you
see that relationship evolvingand what opportunities are you
most excited about for yourcommunity.

Speaker 2 (52:23):
Oh, that's such a good question.
Well, first of all, I think theway it's going to evolve is in
ways that we can't even imagine.
I like every day, I feel like Ilearned something new that
blows my mind when it comes toAI.
So I feel like what's next issky's the limit.
To be honest with you, I have ahard time even saying like what

(52:44):
do I think's next, but I cantell you I know what I am
excited about and right now I amworking on, like more advanced
agents for my students to helpthem automate a lot more of
their back end processes.
That is super exciting to me,like things that just I think a
decade ago used to take me solong to do.

(53:04):
And then I just think I workwith so many women like you do.
We have these skill sets that wereally can do such good in the
world skill sets that we reallycan do such good in the world.
So to be able to take that allthat admin stuff off, helping
them automate as much as theycan, to free them up, to really
operate in their zone of geniusand to give back in the ways
that they actually can, I thinkthat's going to be the biggest
impact for women.

(53:24):
It's allowing us to really likewhen I think of, like even the
mental load that's taken off ofmotherhood so I can actually
spend more time with my children.
Like my oldest is going to be13 and before you know it, she's
going to be gone.
Yep, and I've refused tobelieve that, but it's going to
happen and you know so, like Iget more time with her now, it's

(53:44):
even more important now that Ionly have a 50 of the time.
So, yeah, I think that's whatthe power of ai for for women is
going to do for us.

Speaker 1 (53:54):
Well, because information is liberation, right
, like you said, I actually havehad a couple of friends who
have been going through somepretty tumultuous relational
things and potentially thendivorce, and it's just outside
of being such an emotionalroller coaster.
There's so much from a logisticstandpoint.
There's so much from alogistics standpoint and in most
of those scenarios those womencould not afford expensive

(54:15):
lawyers because they weren'tmaking the income that their
husbands were making or, youknow, they didn't have the
knowledge and expertise of thelegalities and what were their
rights and what weren't theirrights.
A lot of them are using, likedifferent TPTs to basically be a
sounding board to build thecase that they need to build, to

(54:36):
get what they need when thingsare kind of coming to a head at
a very, very emotionallydifficult time, and it's just
fascinating.

Speaker 2 (54:44):
And I wish I had it.
And here's the thing even it'slike my ex and I are extremely
cordial and yet it was still oneof the hardest things I went
through.
We even did mediation.
And it reminds like when Istarted the business with
redefining mom.
Uh, I started it because when Irealized the lack of maternity
leave and all that stuff after Icame off this, this birth, and

(55:05):
was diagnosed with postpartumptsd, I started the blog because
I was upset about it.
And then I realized I was likein the top seven percent of
benefits in this country and I'mlike wait, this is like this
hard for me and I am like reallyquite privileged.
And so I was like this is BS.
And I went off about it.
And you know, that's exactlykind of how I felt in that

(55:28):
scenario too, is you know, youdon't know, you don't know and
and and yet here I was fortunateto not have an ex who was
trying to screw me over.
We had equal earning power, weboth wanted to do what was best
for our kids, we were agreeingin mediation, and yet I still

(55:49):
feel like I there's so much, somuch I wish I had known.

Speaker 1 (55:54):
Right, exactly, yeah, and that goes the same for
working through negotiating ajob, being in a tricky work
situation where, like, yourrights as an employee might've
been compromised, and I meanthat's really honestly, that's
what stemmed together Digitalwas.
The founder, um was sexuallyharassed at lunch one day by her
boss and the company did nothandle it appropriately and you

(56:15):
know, that was just such a sucha shattering moment for her life
personally, professionally, andthis was, you know, in 2016.
So definitely kind of at thatheight of the Me Too movement,
but there was like littleinformation for her to know,
like what are my rights?
Who do I contact?
Who do I talk to?
How do I tell people about whathappened to me?
Because there's so much shamebehind when things like that
happen, so much emotion behindthings like that when that

(56:37):
happened, it's really hard to beobjective and so in a place
where you can be vulnerablebecause we all know AI is not
judging as well I think that'sthe other thing.
I think that's why there's likethat weird relational aspect.
I don't know, matt, otherfellas speak up, let me know if
you all feel like a chat and allthose are your BFS too.
But I think us ladies are justreally finding some weird sense

(57:00):
of solidarity and having a safespace and the informational like
power to kind of take what weneed when we need it most.
So, yeah, I'm excited to kindof see where things go for a lot
of us who are making the bestwe can in the ways of using it.
So, all right, on that note,let's get to the power round.

(57:21):
So these are some fun.
Like last little quick hitquestions, it sounds like your
go-to AI tool is chat GBT, wouldyou say.
That's the one you can't livewithout.

Speaker 2 (57:31):
Yep.

Speaker 1 (57:32):
Okay.
A hundred percent.
I, you know we all got ourfavorite.
All right, finish this sentence.

Speaker 2 (57:37):
Ai is like um having a really good assistant, because
because it reads my mind andtells me what to eat.

Speaker 1 (57:46):
I love it.
That's great.
It's one less thing to thinkabout decision fatigue right, I
re.

Speaker 2 (57:51):
I distinctly remember starting this business and my
husband coming down askingwhat's for dinner, and I wanted
to bite his head off because Icould not make another decision
if I just put it and instead,like now, it's like it knows
what I already ate, so it knowsthe macros I have to hit.
It's wonderful, it's, I don'teven have to think about it.

Speaker 1 (58:08):
I don't think people quite understand what a loaded
question that is at the end of aday.

Speaker 2 (58:12):
Well, he definitely didn't, you learn real quick,
right?

Speaker 1 (58:16):
No, you're not alone, and he's not either,
unfortunately.
All right, what is the mostsurprising way that AI has
improved your personal life andnot just business?

Speaker 2 (58:24):
I think it's that I feel like I've been able to be a
lot more present for mydaughters.
I love that.
That's fantastic.
That's such a wonderful benefitand it's that I feel like I've
been able to be a lot morepresent for my daughters.

Speaker 1 (58:32):
I love that.
That's fantastic.
That's such a wonderful benefitand it's so funny because
people are like robots are goingto take over the world.
It's like no robots are goingto do the things robots should
do.
So we can do more of the humanthings we should do.
Yes, 100%, I agree.
All right, last one.

Speaker 2 (58:57):
One AI myth that you wish could bust for everyone
that's listening today.
Oh gosh, that's a good one.
I guess it would be that AI isa negative thing.
I really wish, I mean, I wishpeople could understand that,
like with most things, it's whatwe make out of it, and so
choosing to go in with apositive outlook and using it
with guardrails, with what yourmoral code is, it's honestly not

(59:19):
a negative thing.
It really can enrich your life.

Speaker 1 (59:23):
Yeah, I agree, I love it.
Thank you, monica, so much.
It's been so great having youhere with us today.
You've obviously, based on theresponses from our live
listening audience, have sharedsome very practical, but also
empowering insights on how wecan leverage AI and approach it,
make it accessible,human-centered all those good
things that we're lookingforward to do.
Also, of course, mostimportantly, reclaiming our time

(59:44):
being more present withourselves and our family.
It's exactly what our membersare needing to hear, especially
in a world like today.
For everyone listening, rememberthat you don't need to be a
tech wizard to work smarter.
Start small, like we said.
Experiment with one tool.
Start there and give yourselfsome permission to reclaim those
precious hours that you've gotin your week when you can.
Everyone please, if you'd liketo connect with Monica on

(01:00:05):
LinkedIn and learn more abouther courses and resources at
Empowered Business, and then toour Together Digital community.
This conversation is just aperfect reminder that technology
should serve us and not theother way around.
Right, it is a tool forempowerment.
We are not beholden to it.
So, as we continue to navigatethis evolving digital landscape,
let's support one another andfind tools and strategies to

(01:00:27):
help amplify our impact whilehonoring our wellbeing Cause.
That's what it's all about,right?
All right, everyone.
Thank you for joining us today.
Until next time, keep asking,keep giving, keep growing.
We can't wait to see you againsoon.
Thanks again, monica.
This was fantastic, thank you,thank you.
Produced by HeartCast Media.

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