Can Your Steps Earn You Money? Oleg Fomenko on Building the Movement Economy

🎙️ Guest: Oleg Fomenko, Co-founder & CEO of Sweat Economy 
 🕒 Duration: ~50 minutes

Episode Overview

In this episode, host Lindsey McConaghy chats with Oleg Fomenko, co-founder and CEO of Sweat Economy, the company behind Sweatcoin and the broader “movement economy.” Oleg shares how a personal fitness setback inspired the idea, why they started centralized before moving on-chain, and how Sweat Economy is now onboarding millions of people into crypto by simply rewarding them for walking.

They cover:

• Discovering Bitcoin in 2011 and early experiments with blockchain
• Why the first Sweatcoin launched off-chain (and when they switched)
• How Sweat Economy overcame fraud attempts like “phones on dishwashers”
• Barriers that keep people out of crypto, and how Sweat Economy lowers them
• Partnerships with healthcare providers, including the UK’s NHS
• The parallels between the attention economy and the movement economy
• How Sweat Economy’s tokenomics work - from “Grow Jars” to universal gas fees
• Where Oleg sees the next billion people entering Web3

Where to Listen

🔹 Apple Podcasts → https://podcasts.apple.com/us/podcast/can-your-steps-earn-you-money-oleg-fomenko-on-building/id1799063494?i=1000722159800
 🔹 Spotify → https://open.spotify.com/episode/56731Wjs2hHZXHvDRcehvS?si=8e7fdf59407d435f
 🔹 YouTube → https://youtu.be/ySw8BC3dr14

Connect with Sweat Economy & Oleg Fomenko

🌐 Website: https://swe.at/
🐦 X (Twitter): @SweatEconomy | @oleg_fem
🔗 LinkedIn: Oleg Fomenko

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