Watch the full episode on our YouTube channel here.
'Beyond the Smoke: Jon Cappetta's Raw Take on the Industry'
In this episode, we get an insider’s look with Jon Cappetta, VP of Content at High Times, as he shares his journey and insights in the industry. Jon is a seasoned player in the industry, who talks about his experiences, challenges, and the reality of content creation at High Times.
With a straight-talking style and a wealth of knowledge, Jon keeps it real and provides a unique perspective on navigating the industry, emphasizing the importance of authenticity and hard work. He also takes us on a journey through his travel experiences, highlighting the diverse alternative medicine culture worldwide.
Whether you're in the industry, an enthusiast, or just curious, there's something in this conversation for everyone.
Sponsors of Episode:
Time Stamps:
0:00 - Intro and Welcome
0:15 - Introduction of Jon Cappetta, Vice President of Content at High Times
0:45 - Jon's Role at High Times and Industry Evolution
5:20 - Discussing Favorite Cannabis Strains and Consumption Preferences
10:30 - Insights on Cannabis Legalization and Social Equity
15:40 - The Importance of Authenticity in Cannabis Content Creation
20:55 - Jon's Memorable Experiences and Challenges in the Cannabis Industry
25:10 - Addressing Misconceptions and Stigmas around Cannabis
30:15 - Exploration of Cannabis Cultivation and Strain Selection
35:30 - The Shift in Cannabis Culture and Industry Trends
40:45 - Discussing the Impact of Legalization on Small Farmers
45:20 - Jon's Perspective on Cannabis Education and Responsible Consumption
50:35 - Sharing Personal Cannabis Stories and Experiences
55:45 - The Role of Community and Networking in the Cannabis Industry
1:00:10 - Reflection on Past Achievements and Future Goals
1:05:20 - Discussing Travel Experiences and Cannabis Culture Worldwide
1:10:33 - Closing Remarks and Expressing Gratitude
1:15:52 - Final Thanks and Gift Exchange
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