All Episodes

January 16, 2024 76 mins

Watch the full episode on our⁠ ⁠YouTube channel here⁠⁠.


Equity Over Everything: James Green on Building a Legacy at Catalyst Normandie


Join James Green of Catalyst Normandie for an insider's take on navigating the cannabis industry with savvy and substance. In this episode of Tons Talk, we dissect the art of staying ahead without cutting corners.


Tune in as James Green, social equity owner of Catalyst Normandie, lays down the blueprint for entrepreneurial success in an industry that's as challenging as it is rewarding. With insights sharper than a trimmer's shears, James delves into marketing strategies, brand building, and the gritty reality of social equity in cannabis.

This is not your average “puff piece”—it's a deep dive into the mechanics of making a meaningful impact while turning a profit. You'll come for the wisdom and stay for the wit as James dissects the highs and lows of the green rush with the precision of a master cultivator.


0:00 - Intro: The Man Cultivating Cannabis Change

5:10 - Navigating the Nuances of Social Equity

15:20 - The Greenprint: Marketing Mastery in Cannabis

25:30 - Brand Building in the Budding Business

35:40 - Community First: The Catalyst Normandie Way

45:50 - Forecasting the Future: Trends and Trailblazing

55:10 - Q&A: James Green Answers Your Burning Questions

1:05:00 - Wrap-Up: Key Takeaways and Next Steps


CONNECT WITH 40 TONS ON SOCIAL MEDIA 👇🏾

⁠⁠⁠LinkedIn⁠⁠⁠ |⁠⁠ ⁠Instagram⁠⁠⁠ |⁠⁠ ⁠Facebook⁠⁠⁠ |⁠⁠ ⁠YouTube⁠⁠⁠ |⁠⁠ ⁠Twitter⁠⁠⁠ |⁠⁠ ⁠TikTok⁠⁠⁠ 

If you found this episode helpful, don't forget to like, subscribe, and leave a 5 star rating and review on the show, please. We need your help to reach more people like you.


#HirshJain #TonsTalk #NoOneShouldBeInPrisonForAPlant #AnandaStrategy #ContentCreation #compliance #authenticstorytelling #careerjourney #creativeminds #communityfocus #industrytalk #40TonsBrand #socialequity

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.