13: Copywriting, Creativity, and Empathy with Amanda Sanchez

In today’s episode, I had the pleasure of interviewing Mandy Sanchez, a talented copywriter and musician. We delved into Mandy's journey as a copywriter and her deep passion for art and creativity.

Key Points Covered:

• The crucial role of storytelling in copywriting, fostering emotional connections with the audience.
• The significance of researching and understanding clients and their audience for effective copywriting.
• Understanding the different "flavors" of white papers, tailored for distinct audience types.
• Mandy Odette's superpower as a copywriter: empathy and emotional connection.
• The client-focused and collaborative approach of the Copy Avengers team in copywriting.
• The importance of curiosity and trying new things in fueling creativity in copywriting.
• Supporting meaningful causes as a fulfilling aspect of a copywriting career.
• The impact of personal stories and experiences on enhancing copywriting.
• The benefits of teamwork in elevating ideas and results in copywriting.

Thank you for joining me on this insightful episode and I hope these takeaways add value to your copywriting journey. Don't forget to subscribe and leave a review. Stay tuned for more inspiring episodes of Hero Up!

Connect with Mandy:

• Website: www.mandyaudette.com
• Email: [e-mail] 
• LinkedIn: https://www.linkedin.com/in/amandajosanchez/ 
• Facebook: https://www.facebook.com/MandyMarksteiner.copywriter/ 
• X: https://twitter.com/mmarksteiner 

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Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark