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August 9, 2024 52 mins

In today’s episode, I had the pleasure of interviewing Mandy Sanchez, a talented copywriter and musician. We delved into Mandy's journey as a copywriter and her deep passion for art and creativity.

Key Points Covered:

  • The crucial role of storytelling in copywriting, fostering emotional connections with the audience.
  • The significance of researching and understanding clients and their audience for effective copywriting.
  • Understanding the different "flavors" of white papers, tailored for distinct audience types.
  • Mandy Odette's superpower as a copywriter: empathy and emotional connection.
  • The client-focused and collaborative approach of the Copy Avengers team in copywriting.
  • The importance of curiosity and trying new things in fueling creativity in copywriting.
  • Supporting meaningful causes as a fulfilling aspect of a copywriting career.
  • The impact of personal stories and experiences on enhancing copywriting.
  • The benefits of teamwork in elevating ideas and results in copywriting.


Thank you for joining me on this insightful episode and I hope these takeaways add value to your copywriting journey. Don't forget to subscribe and leave a review. Stay tuned for more inspiring episodes of Hero Up!


Connect with Mandy:

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Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

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