Too Legitimate to Quit

Too Legitimate to Quit

Instantly Actionable Small Business Strategies with a Pop Culture Spin Join Annie P. Ruggles and whipsmart guests as they decode the marketing, mindset, sales, and success hacks hidden within beloved movies, tv, music, books, and more. Often goofy but never fluffy, each episode ends with easy-to-implement homework that will leave you feeling delightfully legit. New episodes drop every week.

Episodes

November 29, 2021 46 min
Habits - they surely don't feel very sexy. We got into self-employment for the freedom, right? But un-shiny necessities like routines, rituals, and consistent behaviors are the keys to your success, confidence, legacy, and more. How can we learn to embrace the intentional same-old-same-old?

This week, Annie P. sits down with the sensational Dallas Travers of The Hive and The Six-Figure Coach podcast. Dallas has a remarkable wa...
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By trying to speak to everyone, we actually speak to no one. Kinda like high school, huh? When we tried to fit in with everybody, we wound up sitting alone. This week Annie P. is joined by copywriting and funnel genius, Breanna Gunn. Although they absolutely would have been besties in grade school, Brea and Annie swear by the power of being polarizing. How else can you expect your "just right" folks to find you?

Packed wit...
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Let's face it - leaning into your uniqueness can be hard, especially when you aren't sure what exactly is so unique about you, or who out there is looking for your particular brand of special sauce. How can we best explore our own voice, message, and style? Podcasting, duh!

This week, Annie P. is joined by podcast and platform expert, Michelle Abraham. Together, they talk about the deep value of small wins, the power of i...
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Do you lie awake and drive yourself crazy wondering what to do about your email list? Whether you pelt your audience with too much information, forget to message them at all, or are completely baffled by your open rates - this episode is for you.

This week, Annie P. sits down with Liz Wilcox - email queen, low-ticket product success story, and walking 90s encyclopedia. Together, they look into how easy it is to over-complicate you...
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What role does intuition play in your business? Whether you believe that your inner voice comes from God or from your lived experience, there are certain problems you just have to feel your way through. You may not identify as "Woo-Woo" - but are you willing to listen to the call of your own truth?

This week, Annie P. sits down with Michelle Clarke - coach, unicorn, multimillionaire, and author of "Woo Woo for Women i...
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If you are timid about putting yourself out there, this is a must-listen! So many small business owners crave and fear publicity simultaneously. Does getting some well-deserved attention have to be so overwhelming? Heck no!

This week, Annie P. sits down with Jill Lublin - international speaker, author, and all-around lovely person. Jill first provides comfort for the hiccups and hesitations surrounding PR and media. Then, she serv...
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There are approximately 9 billion things to consider when you put your message out into the world. What the heck should you say? Which words should you use? Which persona should you play? Does everything have to be so dang dramatic/traumatic? What if folks don't like what you have to say?

This week, Annie P. is joined by storytelling expert Seth Erickson. In this jam-packed episode, they discuss why so many marketing campaigns...
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If you want to have a thriving small business (not to mention be a good human) in 2021, things like "diversity" and "equity" can't just be buzzwords. They must be chosen, advocated for, and practiced daily. But, how can we go beyond lip service and bring our values into our company culture - even if we aren't hiring and our company culture is just our own attitude?

This week, Annie P. is joined by Melissa M...
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What's more important - the plan or the action? When is a rock-solid strategy essential and when is it just a distraction? And how can we rise up against the constant looming threats of perfectionism, procrastination, and doubt?

This week, Annie P. is joined by her longtime coach, collaborator & champion, Coach Jennie. She specializes in helping impatiently ambitious people figure out how to stop squandering their potentia...
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Is your business kind enough? Is your marketing loud and bold enough? According to superstar author and business giant Mike Michalowicz, these two questions likely have the same answer. It's phenomenally easy to fall into the trap of dimming your light, hiding from your prospects, or going along with the herd. How can a heart-centered business truly stand out - and profit! - in authentic, proud, valuable ways?

This week, Annie...
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How do you view yourself within your business? Are you a small business owner, a founder, a CEO? And how do you claim your business? Is it your purpose, your vision, your livelihood, or just your job? The terms may not vary all that much on paper but they certainly feel different. So often, we downplay our efforts (and our place in our industries) until things are absolutely perfect. But - that perfection is a glossy myth. How can ...
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What makes your business truly magical? How can you grab and keep the rapt attention of your prospects? And is it manipulative to do so? This week, Annie P. is joined by mentalist, speaker, and "the greatest thought-leader of all time," Jonathan Pritchard. Jonathan explains why people so seldom own their excellence - even while in active pursuit of it - and cautions us about the damage done by confusion before diving into l...
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Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behind-the-scenes-types?

This week, Annie P. is joined by her dear friend Nikki Nash, author of Market Your Genius (available 8/24 all over the dang place), podcast host, and brilliant marketer. Ni...
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What are your goals for the rest of 2021? What wins would you love to usher in by New Year's Eve? How have your goals shifted thanks to everything we've collectively been through in the last 18 months?

This week, Annie P. is joined by the fabulous Debra Eckerling, award-winning author of "Your Goal Guide."  Debra walks Annie through The DEB Method - her strategy for identifying meaningful goals, clearing away the j...
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What the heck does intentionality actually look like? How do you know if you're showing up in a way that fulfills all the labels you've put on yourself? And how can we cut through the noise and connect with our clients, colleagues, and prospects in a way that fosters truth, connection, and joy?

This week, Annie P. is rendered speechless by bold, warm, and brilliant Chantelle Andercastle. A business strategist and web desig...
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Tell most small business owners you work in sales and they look at you like you have three heads - and that stigma extends to the very act of selling in heart-centered small businesses. We don't want to cheapen our clients' experience or put a price on our gifts - so we market and market and market forever until we ultimately burnout or die.

This week, Annie P. Ruggles is joined by the fabulous Katrina Summers. Although th...
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It's been said that entrepreneurs are people that do hard things on purpose. (Yay?) Although it has never been easier to express yourself on a worldwide stage and to profit from your platform - it's still a day-to-day challenge. What lessons are hiding within our own resistance? What tasks or goals are we clinging onto that are simply out of our element?

This week, Annie P. is joined by artist, curator, advocate, and fearl...
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Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected era ever - which means that your voice can easily reach more people than ever before. But, what should you say and how should you say it? How can you rise above the noise?

This week, Annie P. is joined by super-genius and neverending well of 90s pop culture knowledge, K. Layne Crawford. Layne's copy...
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"I love my clients!" Hopefully, all small business owners have said this from time to time. But, love is a verb. What does it mean to actually show up for your ideal clients in a loving but still professional way? Are you showering them with gifts of your time, praise, or attention only for your gestures to fall flat? You may not be speaking your clients' love languages correctly!

This week, Annie P. is joined by fabul...
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Do big dreams require even bigger egos? How much "look at me! look at me!" energy is actually required when you're building a name for yourself? And, what are the differences between showing up, showing off, and just being a big, braggy showboat?

This week, Annie P. is joined by the powerhouse known as The Amanda Wagner. Amanda is on a mission to be "at the scale of Oprah" and commands a wealth of knowledge on...
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