October 8, 2025 • 47 mins
If you think numbers and charts are enough to win clients, think again. In this episode, Referral Coach Bill Cates interviews renowned author and speaker Mitch Anthony about the decisive role of storytelling and life-centered financial planning. Mitch shares how neuroscience has proven that emotional connection, not just data, drives decisions, and how financial advisors … Continue reading #99 – What Every Advisor Needs to Know About Storyselling and Life Planning with Mitch Anthony
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