Top Of Mind with Stewart Hillhouse
Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us. Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people. For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
Episodes
October 6, 2021 • 40 mins
Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit.
On this episode of Top Of Mind, Wes and Stewart discuss:
• How to transform your students through your course
• How to design a course that you enjoy teaching
• How to get students to sign up for ...
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August 4, 2021 • 37 mins
Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.
On this episode, Mayur and Stewart discuss:
• How At A Systematic Level, Marketing Is All About Behaviour Change
• Why Marketers Must Now Have A Blend of Analytical and Creative Skills
• How He Balances Profitability w...
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July 30, 2021 • 36 mins
How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming.
On this episode of Top Of Mind, Louise and Stewart discuss:
• The two most important questions you need to ask when testing a new name
• How the sounds we hear influence our emotions
• How to take advantage of our bra...
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July 23, 2021 • 45 mins
Content can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss:
- His Playbook To Distributing A Podcast Episode
- How B2B Marketers Can Take Inspiration From B2C (And Win With It)
- Why You Need To Take Control of Your Distribution (Because Google and F...
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July 14, 2021 • 38 mins
Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer.
On this episode of Top of Mind, Katie and Stewart share:
• The Exact Steps To Getting Started Writing ...
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July 7, 2021 • 35 mins
What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy.
On this episode of Top Of Mind, Devin and Stewart chat about:
• Devin's Three-Part Content Formula
• Why He Doesn't Mind Sending Apology Emails To His Customers
• The Biggest Mis...
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June 30, 2021 • 41 mins
The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions.
On this episode of Top of Mind, Stewart and Charlie discuss:
• How brands like RedBull and Lululemon make marketing strategy
• Why he believes marketing is a combination of art and commerce
• How a ...
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June 23, 2021 • 42 mins
Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully.
On this episode of Top Of Mind, Melanie and Stewart discuss:
• How to design a strategy that gets you to your ideal goals (fast)
• 4 key ...
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June 16, 2021 • 42 mins
Stories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world.
On this episode of Top of Mind, Stewart and Robbie discuss:
• How to identify and refine your "go-to" story that's guaranteed to land
• Questions you need to ask yourse...
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June 9, 2021 • 35 mins
The best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career.
On this episode of Top Of Mind, Amanda and Stewart discuss:
• What the best SEO businesses understand about content that others miss
• How to use content as a service to reach grow...
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June 2, 2021 • 34 mins
A career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing.
On this episode of Top Of Mind, Andrew and Stewart discuss:
• How to find a mentor that will accelerate your career
• What you need to do in your first 30 days in a new ...
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May 26, 2021 • 40 mins
The most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch.
On this episode of Top Of Mind, Danielle and Stewart discuss:
• A storytelling framework that B2B audiences love
• The video content strategy she used at Drift and Privy
• How to create high quality branded content wi...
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May 19, 2021 • 40 mins
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers.
On this episode of Top Of Mind, Ashley and Stewart discuss:
• How to create a Content Playground strategy
• Why your audience is not the same as your leads
• How to map your content to the depth of understan...
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May 12, 2021 • 37 mins
Growth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands.
On this episode of Top Of Mind, Jon and Stewart discuss:
• How stock trading, law, and poker playing lead Jon to growth marketing
• The strategies he uses to...
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May 5, 2021 • 33 mins
Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage.
On this episode of Top Of Mind, Sara and Stewart discuss:
• Sara's top research tips that you can steal today
• Why the wording of your questions makes all th...
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April 28, 2021 • 54 mins
We have conversations every day but are never taught how to do them well. But those who have a mastery of asking questions have a huge leg up professionally and personally. Joe Ferraro joins Stewart Hillhouse to share the anatomy of what makes for a damn good conversation.
On this episode of Top Of Mind, Joe and Stewart discuss:
• How to ask better questions (and get more interesting answers)
• Why asking High-velocity questions ...
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April 21, 2021 • 38 mins
Marketing moves quickly. And if you're not trying new channels and content types, you may fall behind. Tina Donati joins Stewart Hillhouse to share what she's learned from being on the cutting edge of content marketing.
On this episode of Top Of Mind, Stewart and Tina discuss:
• How to interview your customers to get the best stories
• The opportunity that holds back DTC brands from growth
• Tina's biggest tips from hosting 50+ h...
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April 14, 2021 • 34 mins
Behind any full-time content creator is a small team making all the magic happen. But quality content alone won't grow your audience. Mitchell Cohen joins Stewart Hillhouse to share his lessons learned in growing Noah Kagan's audience by over 100K people in less than a year.
On this episode of Top Of Mind, Mitchell and Stewart discuss:
• Why you should only focus on one growth goal at a time
• How he's going to get the YouTube to...
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April 7, 2021 • 31 mins
Before The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can learn from The Hustle.
On this episode of Top Of Mind, Brad and Stewart discuss:
• The difference between traditional media and new media businesses
•...
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March 31, 2021 • 34 mins
Smart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps.
On this episode of Top Of Mind, Emily and Stewart discuss:
• The two most important design considerations for voice apps
• How to distribute your voice app (and ge...
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