Career Path: Digital Media & AdTech | Guest: Lauren Benedict, SVP, Enterprise Sales, MNTN

Show up. Be curious. Show you're hardworking.

If you're interested in a career in advertising or media but also might love a tech sell - this is the episode for you.  Today we're switching gears over to the digital media and advertising technology space.  My guest is Lauren Benedict,  SVP, Enterprise Sales at MNTN, the leading connected TV performance advertising platform.   Lauren is a recognized and award-winning ad sales leader whose career has included leadership roles at NBC Universal, Hulu, and Disney Media & Entertainment.  Hear about Lauren's early career pivot and how she was able to lean into her ability to build relationships and thrive in a team culture. Lauren gives a great overview of what MNTN does and the advertising technology that enables advertisers to reach consumers while they stream content.  Lauren shares some great career advice including this mantra to always strive for: Show up. Be curious. Show you're hardworking.

A few key notes and links from this episode:

"Readers are Leaders" - Lauren credits her past boss Peter Naylor with sharing this quote, originally made famous by Harry S. Truman: "Not all readers are leaders but all leaders are readers."  So up your reading game!
She Runs It - NYC-based organization paving the way for more women to lead at every level of marketing, media and tech.  Membership includes access to extensive networking, cutting-edge content, mentoring programs, education loan relief, career development, and more.
Chief - the only private membership network focused on connecting and supporting women executive leaders
SXSW 2023 - South by Southwest celebrates the convergence of tech, film, music, education, and culture.

LAUNCH Career Strategies was founded by Karen Elders and Elyse Spalding. We help young professionals launch a successful career path with expert coaching services. Reach out today for an initial FREE coaching session.
LinkedIn | Instagram | Facebook