January 27, 2025 • 44 mins
Tara Thurber interviews Eddie Jimenez, CEO of Primal Trust Consulting, about his "I in Win" philosophy, which emphasizes the importance of self-care for team success. Eddie shares his unconventional career journey, highlighting his experiences in multifamily leasing, fitness, offshore banking and tech. He outlines five core principles: investing in oneself, owning one's role, setting non-negotiables, leading by example, and balancing self and team. Eddie stresses that personal well-being is crucial for high performance and team success, advocating for routines, meditation and time management to avoid burnout and enhance resilience.
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Episode Transcript
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Tara Thurber (00:00):
I am Tara Thurber, a certified energy leadership
life and career coach, as wellas the Founder and Director of
Partnerships at DefineTalent.
Joining me today to kick offthis fresh new year is Eddie
Jimenez, the CEO and founder ofPrimal Trust Consulting. Eddie
is a seasoned C suite leader inchannel partnerships, revenue
creation and building revenuesystems that empower businesses
(00:23):
to grow and scale. With over 19years of experience spanning
startups to nine figurecompanies, he brings a wealth of
knowledge and proven strategiesto the table. His guiding
principle, I firmly believe thatnobody achieves success alone.
You need luck, opportunity andgrit to reach your goals and
(00:45):
dreams. Hey, Eddie, thanks forjoining us today.
Eddie Jimenez (00:52):
Oh, thanks for having me listen. I I'm from now
on, I am going to hire you to doall of my announcements. You did
amazing Jesus Christ. I couldn'tdo that better than that is the
best i We're the fireworks,where? Where's the you know, our
spangle banners, you know, let'sgo. I'm ready. I don't know.
Tara Thurber (01:12):
(laughs) Right?
I'm so excited. I'm so excited.
Let's go!Eddie, I mean, I we gave a nice
little intro, but let's kind ofdive in. And why don't you give
the audience a little bit aboutyourself and a little bit about
your background?
Eddie Jimenez (01:25):
Yeah, absolutely that, my God, we could be here
for hours upon hours giving yousome background. But the reality
is, my background is nottraditional, right? I, not only
did I not take the traditionalroute that most, most people,
you know, most people get out ofhigh school, they go straight to
college, they find themselves.
They do all this awesome work incollege. Let me start a
(01:51):
nonprofit. Let me do that. Ididn't do any of that. I think I
developed the amazing book ofhow to do everything wrong in
life and fail forward. I think.
Tara Thurber (02:04):
(laughs) I like that.
Eddie Jimenez (02:07):
Yeah, I have an interesting background, right?
So, started a career at, I don'tknow, 15/16, years old, as a
leasing consultant in themultifamily industry. I had no
business being there, but mysister, amazing woman, by the
way, was a property manager, andI was living with her at the
time, and she's like, You can'tstay home and do nothing. So
(02:29):
after school, you're going tocome to the office and you're
going to go ahead and work here.
Fast Forward, I went into thefitness industry because I read
an article that I was going tomake $150 an hour. And I go, I'm
going to be rich if I only workthree hours a day. I'm going to
make $450 you don't want mybasic math, right? I'm going to
make eight to $10,000 a month.
(02:50):
This is going to be great. I'mgoing to be in shape. I'm going
to have a six pack. But anythingand everything I've gathered or
I've achieved in life hasactually stemmed out of fitness.
Tara Thurber (03:00):
Mmm hmm.
Eddie Jimenez (03:01):
Believe it, believe it or not. No, I'm not a
Instagram model, fitness modelor influencer, right? I'm 43
years old. I am a father offour. Do work out. I do take
care of myself. That is part ofit. I've been super, super in
shape. I've been completely outof hand, overweight, I guess,
right?
Tara Thurber (03:21):
(laughs)
Eddie Jimenez (03:21):
Where I love ice cream. I'm a foodie, but, you
know, career and fitness, careerin offshore banking. Once again,
met a great man and a great teamvery early in my career. I think
he liked the way that I trained,and he liked having me around.
He made me a marketing analyst,once again, I know business
(03:42):
being an offshore banking at 21years old, but here we are. Fom
there, had careers, you know, inthe real estate industry,
careers in not only in fitness,but ended up meeting an awesome
gentleman, actually, I thinkyou've had on your podcast as
well. Sam Couch.
Tara Thurber (04:01):
Yeah.
Eddie Jimenez (04:02):
Not only personal friend, but founded a company
called One Huddle. And I cametowork for him. I said, Let's do
it. I went to go work for thisman. And then, God, eight years
later, seven years later still,the company's still growing,
expanding, doing a bunch ofstuff. So I've been in tech,
I've been in tech, I've been inreal estate, I've been I've been
(04:22):
in fitness, very interestingbackground, and we could go a
little bit deeper into that, butI think maybe that'll be sidebar
for another day.
Tara Thurber (04:31):
Perfect, perfect.
Well. And what I do want to diveinto, Eddie, you and I, we've
had some pretty awesomeconversations lately, and you
brought something up to me acouple weeks ago that really
kind of sparked my interest. AndI want to kind of jump right
into that. And really, where Iwant to start with is your idea,
and your concept of I in WIN,and I'm going to, I'm going to
(04:55):
take a step back and just saywhat inspired you. To explore
the idea of there's an I in WIN?
Eddie Jimenez (05:05):
Yeah, the reality is that I think I've been toying
around with this idea since Iwas 15 years old.
Tara Thurber (05:11):
Right.
Eddie Jimenez (05:12):
Not knowing exactly how to put it in words,
right? But we've all heard ofthat. Hey, there's no I in team.
You know? It's all for the team.
It's all for the team. And I, Ithink that's great, and I don't
want to go ahead and take away,because I you know by probably
what I'm going to say next, and,and this is a common theme, if
you haven't realized, probablysome of the things that I say
are going to piss people off,right? Because it comes from a
(05:35):
it comes from a place of notonly failing more often than
winning, but understanding, atleast in my life and through the
life of other leaders that I'veseen, that nobody does it alone,
right? You always need help, butif you're not ready within
(05:56):
yourself, and you don't havethat fire, and you don't work on
yourself, Tara, right? Thereality is that you're not
contributing to the team, right?
What do we say? Right? Theplane's going down. What do they
say, put the oxygen mask first.
Before you could help anybody,you got to help yourself. Right?
Tara Thurber (06:15):
Yup. Yup.
Eddie Jimenez (06:15):
I've been, I've been going around with this, and
I think I've even taken a stepfurther. It's not, there's no I
in team, but there's an I in WINI think I've come to the
conclusion that I'm turning thisinto the I in WIN philosophy
right before you're able to helpanybody, right?
Tara Thurber (06:33):
Yeah.
Eddie Jimenez (06:33):
And if I could do anything, Tara and I could just
light somebody's inner fire andget them out of bed, you know,
bet on themselves, go to thegym, put down the donut, even
though donuts are delicious.
Tara Thurber (06:51):
(laughs)
Eddie Jimenez (06:51):
But if I couldn't fire anybody, right? It really
is that philosophy their I inWIN meaning, you have to take
care of you first.
Tara Thurber (07:01):
Yeah.
Eddie Jimenez (07:01):
If that, if that makes any sense, and obviously
happy to dive deeper into it aswell.
Tara Thurber (07:06):
Well, it does. It makes total sense. And when I
think about it, it's you dohave, you have to take care of
yourself so that YOU can beginto show up at 100+ % to perform
better, to be a part of thatteam. Because if you're part of
(07:28):
a team and you're only at 50%well then there's a lack right?
There's a lack in support,there's a lack in energy,
there's a lack in success. Sowhen we think about that, I
think my next kind of questionabout that is, how? How does
focusing on yourself firstcontribute to the overall team
(07:51):
success and what kind of thingsis it that we need to focus on
when we say, you need to focuson yourself first?
Eddie Jimenez (08:01):
Yeah, absolutely.
I think I bowed this down intofive guiding principles, right?
Tara Thurber (08:08):
Yeah.
Eddie Jimenez (08:08):
The success with it with a team, begins with
strength, well being andcommitment of each individual.
That's the reality, right? Whileteamwork drives collective
achievement, right, thefoundation of any winning team
is it's members. Is it'sdedication, right? I think that
that empowered people, yeah,make the best teammates, right?
(08:31):
They make the people that reallydrive growth, that drive
innovation, an employee, aperson, a being that is always
in fear, always thinks thatthey're losing, that they're not
enough, right? It's never goingto win. So to make things
(08:51):
easier, I'll give you five, fiveprinciples, right?
Tara Thurber (08:54):
Okay.
Eddie Jimenez (08:54):
And kind of the theme here is, right? I do
things in fives, if you would,right, not necessarily in three,
which three is probably easierto remember, but let's do things
in five because I like tocomplicate things, right?
Tara Thurber (09:04):
Love it.
Eddie Jimenez (09:04):
Number one, number one, really, one of my
guiding principles is, invest inyourself, right? The reality is,
how are you going to makeanybody better? If you're not
making yourself better, right?
How am I going to go ahead andtell my son. Hey, listen, you
should be working out, right?
(09:25):
Because that's going to make youknow, a stronger teenager,
stronger person, stronger man,right? It's going to make your
mind strong. But then I sit downand I'm having, you know, I'm
having Coke. Once again, Coke isdelicious, right? But you can
have it all the time, right?
Tara Thurber (09:37):
(laughs)
Eddie Jimenez (09:38):
Having the donuts, having the pizza and,
once again, I'm not saying thatyou have to be, you know, on the
front cover of, men's health orwomen's health, that's not what
we're saying. Also, by the way,six packs are awesome. They look
great, but that doesn't defineor that doesn't make you
healthy, right?
Tara Thurber (09:56):
Yup.
Eddie Jimenez (09:56):
Oftentimes, in order to get a six pack, you're
miserable, right? And dependingon the body type, your body fat
percentage has to be so low inorder for your apps to protrude
and look and see some peopleeasier than others.
Tara Thurber (10:09):
Yeah.
Eddie Jimenez (10:09):
So we have, we have a huge misconception of
what health is. We have a hugemisconception of me making
myself better. So we got tocontinue to develop skills,
maintain mental and physicalwell being and commit to
personal growth, right? Read abook, right? Social media is
great. It really isn't, becauseyou lose a lot of hours on
(10:30):
there, right? Everybody, I don'tknow if you know, I say great,
right? Because everybody thinksit's great. But the reality is,
people are coming around. Peopleare understanding that social
media isn't great.
Tara Thurber (10:39):
Yeah.
Eddie Jimenez (10:40):
It is another tool. It's exactly like money.
It's another tool. It's not goodor bad. But it could be used for
bad, it could be used for good,right? So, without going on a
tangent here, the reality isthat, my God, you got to
challenge yourself, invest inyou, be better that second.
(11:00):
Second core principle here is,own your role. What does that
mean? God, if you're a husband,if you're a spouse, right? Wife,
father, mother, entrepreneur, abarista at the corner Starbucks
or coffee shop. Own your role.
This is where you've beenplaced. Right? Be the best that
you can be, right? And I think,and I don't know if I was
(11:26):
sharing this, no, I don't thinkyou and I spoke about this, but
I was having a conversation withmy oldest daughter the other
day, right? We've developedthis, daughter-dad day once a
month, right?
Tara Thurber (11:37):
That's Fantastic!
Eddie Jimenez (11:39):
Peace Corps. She just got back from the Peace
Corp, two years out there, a lotbetter than I am, right? Because
Peace Corps, I would never butanyways, her, she has a awesome
heart. She's, you know, outbeing comes back, and I told
her, I go listen the journeynever ends. And what does that
(11:59):
mean? Right? Is that you have tobe you're always growing. And
she's like, What? What do youmean that, that you're never
going to stop? And I go, No,it's like working out. You don't
work out one time. And go,that's it.
Tara Thurber (12:12):
I'm done. Yeah (laughs).
Eddie Jimenez (12:13):
I'm done. I'm done. No, I want to be the best
version of myself at any givenpoint in my life, right? If, the
best version of myself would bea 20 to 25 year old body with,
you know, my mindset now, right?
Tara Thurber (12:28):
Yup.
Eddie Jimenez (12:28):
But I can't turn my time that's impossible,
right? So I have to be the bestversion of this 43 year old,
right now.
Tara Thurber (12:35):
Right now, yeah.
Eddie Jimenez (12:36):
I gotta keep my mind sharp, I gotta keep my body
strong, and I gotta keep mysoul, my beliefs, intact, right?
So mostly, one of the mostimportant core principles, when
I'm thinking of there is no, Imean that there is an i in win,
right? No, I in team is owningyour role, wherever you've been
placed. Be the best version ofthat, the next piece, or number
(13:00):
three, right? In this coreprinciple is, set the tone. What
are my non negotiables? Right?
Tara Thurber (13:05):
So important, so important for yourself and for
others to set boundaries too.
Eddie Jimenez (13:11):
100% you have to have that understanding, right?
If you're a Christian, right?
And somebody starts talkingabout this, are you just going
to go with the crowd and go, Oh,yeah, sure, this and that? No,
that is your belief. If you'reBuddhist, if you're Muslim, it
doesn't matter your belief. Ifyou have you don't believe in
anything, or you're not ready,or you believe in something
(13:33):
else, but you don't know what itis. Whatever it is your beliefs,
what are your non negotiables?
And that's only in the spiritualrealm, right? We're not even
talking about physically, right?
Tara Thurber (13:42):
Yup.
Eddie Jimenez (13:42):
And guess what?
Somebody put a hand on me that IIt wasn't welcomed, right?
Tara Thurber (13:46):
Yup.
Eddie Jimenez (13:46):
Somebody said something. Somebody treated me a
certain way. Also, what is yourdiscipline? What like do you
wake up out of bed and go, Oh myGod, today is going to be a
terrible day when whatever youcan go out and listen, I'm going
to light the world of fire.
Let's go.
Tara Thurber (14:01):
Right? Let's do this!
Eddie Jimenez (14:03):
Yeah, no pun intended, right? It's like, Hey,
I have that fire inside. I'mgoing to go ahead and change one
life today. I'm going to do thebest. So you got to set the
tone, and you have to be the CEOof your life. And you said this
earlier today, you have to bethe CEO of your life, right? You
allow what you want, right? Ihate this victim mentality,
(14:24):
everybody or something happened,and I don't want to go down this
route. But the reality is, youcan't control what others do.
You can't, you can't, but youcontrol how you allow that to
come into your life, how youallow that to make you feel
Tara Thurber (14:37):
And how you react to it.
Eddie Jimenez (14:40):
Absolutely.
Tara Thurber (14:40):
That's one of the biggest because, coming from the
energy leadership aspect of whatI do as a coach, we talk about
the being in the victim mode,and the lower levels of energy,
where it's the poor me, right?
But then as what you need to domentally is shift that
perspective. To change thelenses that you're looking
(15:01):
through and look through it froma different point of view, to
find the opportunity as it is,as it can be, and as it should
be for yourself,
Eddie Jimenez (15:15):
Absolutely, listen, if you go ahead and you
go wrong saying, I need money, Ineed money. I need money, right?
I'm not in shape. I'm not inshape. I gotta get in shape. I
gotta get in shape.
Tara Thurber (15:24):
Yup.
Eddie Jimenez (15:24):
Stop it. Let's go ahead and talk, and let's beat
this into existence.
Tara Thurber (15:30):
Yes.
Eddie Jimenez (15:30):
Listen, I'm already wealthy.
Tara Thurber (15:33):
Yep.
Eddie Jimenez (15:34):
I'm already enough, right? I'm already fit.
I'm a good father, I'm a goodhusband, right? I'm a I'm a
great friend, right? And thesethings we have to speak this
into existence, right? Whichleads, I think, to the next
step, or the next coreprinciple, which I briefly
(15:56):
touched upon, which is lead byexample, not do what I say, but
do as I do, right?
Tara Thurber (16:02):
Yup.
Eddie Jimenez (16:03):
Hey, get in shape. I said it earlier, get in
shape, but I'm eating all sortsof things, right? Hey, go ahead
and make investments, right? Butyet, I'm splurging and I'm doing
whatever I want, right?
Tara Thurber (16:16):
Yeah.
Eddie Jimenez (16:16):
How about you invest in yourself? But I don't
even pick a book, right? Youknow, pick up a book, read a
book, right? Like I have. And Ithink there's only one other
person that beat me last year inreading that's probably Sam. I
read 144 books last year, right?
Tara Thurber (16:32):
Amazing. Holy!
Eddie Jimenez (16:34):
I do a combination, right? I read, I
listen, I do all sorts ofthings, but if I was to turn my
computer, you'll see all thebooks that I have here on my
desk. I have three books thatare my next read. I'm investing
in myself, and it's not onlywhat am I going to be able to
find it, but if I could justtake one little nugget, one
(16:54):
little piece, right? That isgoing to make me better, and I'm
going to make others better.
Tara Thurber (16:59):
Yeah.
Eddie Jimenez (16:59):
I'm all better for it. I'm all better for it.
And I think this will lead us toour fifth and last core
principle, right, which isbalanced, self and team. What
does that mean? Work/lifebalance, right? Especially,
right? Obviously, if you workfor a corporation, listen, God
bless Yes, it's amazing, right?
Once again, I think we spokeabout this earlier. I think it's
easier to be an employee than bean entrepreneur, not saying that
(17:23):
the work is any, you know, lessimportant or easier, but you
don't have to worry aboutnecessarily, the revenue, unless
that is your role, specificallythat you're in a revenue
generating role, then you're allabout revenue, right? But you're
not worried about, hey, wheredid we incorporate? You're not
ready. You're not worried aboutthe office space that we have
(17:45):
every time that you go ahead andyou take out a client and you
wine and dine them, right?
You're not worried about howthat's getting paid. I just
bring money in. I just bringmoney in, right? But you're not
worried about all the expenses,right? So you have to have that
work life balance if you're anemployee, great. Listen, not
saying that don't work extra andgo ahead and show but make sure
(18:06):
that you're being appreciated.
And this goes to all the leadersout there. If you're not
appreciating your employees andyou're not recognizing them and
you're not taking care of them,shame on you. Okay, there's no
room for you anymore. And I saythat, and that's a challenge to
all the shit employees outthere. Not employees employers
out there talking good aboutemployees, and I just put them
(18:26):
down.
Tara Thurber (18:30):
(laughs) We're up and we're down.
Eddie Jimenez (18:33):
Not employees, employers to all these so called
leaders that are building theirdreams off the back of other
people and not giving them anyrecognitions or anything. Shame
on you. But once again, yougotta have that work life
balance. What are you doing tobetter yourself? You're on the
work you know, you're workingnine to five now. Are you taking
(18:53):
any extracurricular activities,classes, things that are making
you better? Are you adding somefitness time, some movement
time, some time for you, are youmeditating? Are you working on
your mental state? If you're notdoing that, ask, now I'm talking
to the employees. Shame on you.
Tara Thurber (19:12):
Yeah.
Eddie Jimenez (19:13):
The employers, the companies are growing.
They're getting better, and youare not What are you doing for
you and for entrepreneurs?
Right? Especially work at home,you're working all day, and then
all of a sudden you godownstairs, and you go outside,
your wife, your husband, yourkids are there, and all of a
sudden you're still in workmode. Hey, do this? Do that,
because I said so no, you gottahave that balance. You gotta
have that clear cut. Doesn'tmean that, hey, listen, there's
(19:35):
going to be times that you'reworking 20 hour days you don't
sleep. 24 hour days you'reburning the candle on both ends,
but you have to have that worklife balance. Prioritize your
well being, focus, clarity,strength to support others. If
you're burned out, you're notgoing to be able to help your
(19:58):
kids with anything. You're notgoing to be able to support, be
a supporter. You know, in mycase to my wife, your case to
your husband, to your spouse,right?
Tara Thurber (20:06):
Yeah.
Eddie Jimenez (20:06):
You're not going to be able to so. So those are
my five core principles. Investin yourself, own your role, set
the tone, lead by example, andreally balance self and team.
Tara Thurber (20:17):
I love all of those. Eddie the every single
one of them touches so muchimportance, not only in the
human ourselves, but bringingthat into work performance and
team performance, and differentenvironments. And I think as
(20:39):
humans, we really need to takethese core principles and embed
them into ourselves, mentallyembed them into the cultures
that we are in. You know, Ithink one thing I definitely
want to kind of dive in a littlebit more when we talk about self
care and work performance. As weneed to maximize our self care
(21:03):
to also maximize our teamperformance and our success. I'm
super curious. Is there a timewhen neglecting self care
noticeably, noticeably I can'teven talk today, noticeably
impacted your work performance?
Very curious to kind of get thataspect from you.
Eddie Jimenez (21:26):
Absolutely, and just for the audience here, I am
the Hispanic with the accent,not you know, I'm the one that
you should not be able tounderstand, all right? I just
want to throw that out, okay?
Tara Thurber (21:37):
(laughs)
Eddie Jimenez (21:40):
And it's even funny, right? Because I was born
here in this country and I havea heavy accent. My wife was born
in Colombia and has no accent.
How does that even work, right?
How does that even work?
But which iscrazy. You'll meet her one day.
Tara Thurber (21:52):
(laughs) She's amazing, a lot better than
I am, but so god, this is whyit's so important in having
routines, right? Especially, andI know that we're all being
called to come back to work,come to the office, all that
good stuff, right? If you don'thave a framework, a process, a
(22:12):
routine on how you get readyyour non negotiables. Working
from home is very difficult,right? And being, and I'll call
it activated, fire in bellyready to take on the world, it's
going to be very difficult. So,yeah, there's definitely been
(22:35):
times that I've neglected myself care routine. And the
reality is, has it impacted mywork? Absolutely. So let's start
with with just simplemeditation, right? So shout out
to Tom Sterner, I know that I'veconnected you guys. Tom Sterner,
author of The Practicing Mind,awesome, awesome person. Big
influence in my life. He's like,he's all about not only
(23:00):
manifestations, but being in thepresent moment, being in the now
and he's helped me throughout,you know, the years with this
with just meditating, yeah, acrazy, crazy, I guess,
occurrence that we never thinkof is who is really in control?
And I don't want to fall or gotoo deep here, down the rabbit
(23:25):
hole. But have you ever woke upin the morning and you're
brushing your teeth and 975,000thoughts just ran through your
through your brain, through yourhead?
Yes.
Eddie Jimenez (23:37):
Did you give your mind permission for any of
those? I didn't.
Tara Thurber (23:41):
Yeah.
Eddie Jimenez (23:41):
Like, why am I thinking of, you know, I gotta
walk the dog. I gotta do this.
But it's not only a list of myto do's right? I start thinking
of stupid, random stuff, right,right?
Tara Thurber (23:50):
(laughs)
Eddie Jimenez (23:50):
You know, who's gonna, who gonna win, you know,
the Super Bowl, and who's gonnado this? And, my God, I should
not be driving this car. Maybeshould. Oh, maybe I'll do bicep
curls earlier too. Look. What ameathead like? What the What am
I thinking? Right? You have totake that moment. And one of the
times that my, neglecting myself care routine have been, you
(24:12):
know, impacted, and my workflowhas been impacted is when I
haven't meditated, when Ihaven't just taken and it
doesn't need to be crazy. Youdon't need to go in a trance,
right? You don't need tolevitate off your couch or
anything like that, 5/10 minutestrying to empty your mind. And
my God, we've never lived in atime in history where our
(24:35):
attention is being pulled in somany different directions. There
is a widget, there is a gadget,there is an app, there is
something for anything andeverything you could think of.
Okay, and pretty soon, right?
We're going to have robotscoming in and tying our shoes
and making our bed for us,right?
Tara Thurber (24:51):
Yep.
Eddie Jimenez (24:51):
Which, by the way, I'm sure that they'll do
some more, cooler, amazingthings than that but, but we
need time just to recenterourselves. So if I'm not
meditating on a regular, thatimpacts my performance, if I'm
not working out that impacts myperformance. Now, my myprogram
(25:13):
is a little bit you know, onceagain, I've been in fitness for
over 20 years. What I do, Idon't recommend for everyone.
Tara Thurber (25:21):
Right.
Eddie Jimenez (25:22):
I do two a days most of the week. On Monday, we
took the day off, right?
Obviously, the observance of theholidays, right? We, we had
time. I worked out, I did a legroutine with my wife, and then I
ran the very next day in themorning for five miles. Is that
recommended for anyone? Notreally. I was hitting life. But
(25:42):
I do that because if I don't, ifI'm not always grinding, if I'm
not always working hard, I getcomplacent. And that's the
reality. I get complacent. I'mlike, Oh, I could eat this
today, or I could just lay inbed. I personally have to have
systems in place, my own checksand balances in order to make
(26:03):
sure that that doesn't affect mylife.
Tara Thurber (26:07):
And I think that that's so important, kind of
going back to brushing yourteeth really quicklyand your
thoughts, and when you'rebrushing your teeth, your your
brain and your thoughts aregoing crazy. But are you even
thinking about if you'rebrushing your teeth correctly?
It's, it's, and it's crazy. Iwas just listening to something
this morning, and it's, it's, itwas a matter of self sabotage,
(26:29):
right? We're constantly selfsabotaging ourselves on a daily
basis because you're allowingthese thoughts. We're anywhere
from 10,000 to 70,000 thoughtswithin a matter of 24 hours. But
if you can't come in and andfind that rest, that little
little bit of peace for youyourself to just release thought
(26:53):
and then come back in with aclear mind tokick some ass that
day, or to up your performance,whether it's at work or in the
gym, you need to find thatcentering aspect, to show up for
yourself and be present foryourself. And I think when we
(27:14):
think about that too, right? Imean, look at all of the
different workplace cultures outthere, whether you're going on
site or whether you are workingfrom home, when you start with
self sabotage first thing in themorning, or getting onto your
phone and scrolling throughsocial media it is that that
(27:36):
act, and It's eliminating theself care, and then it will
impact your performance, becauseyou're going down different
rabbit holes, and then you'vejust wasted half an hour Time is
of essence, right? Will you losetime because of stuff like that?
Eddie Jimenez (27:53):
100% you're 100% right. We have to go ahead and
you said it perfectly, right?
Are we even brushing our teeth,right? How about we're just in
the moment?
Tara Thurber (28:01):
Yes.
Eddie Jimenez (28:02):
Being present in the moment.
Tara Thurber (28:04):
Yes.
Eddie Jimenez (28:05):
And I know it's easier said than done. Yesterday
does not exist anymore. Allright. We could only learn from
it. And tomorrow, is tomorrowhasn't come. It doesn't exist,
right? And you hear this, andI've heard this. That's why the
present is named that way.
Because it's a gift.
Tara Thurber (28:26):
Yes.
Eddie Jimenez (28:26):
It is right now, this is all you have. The only
thing that exists right now,Tara is just conversation. You
and I.
Now I can goahead and say, like I said, I
Tara Thurber (28:34):
Yup.
have my son. He's home fromschool, he's under the weather.
I could be thinking of that mymy wife, did she get to work
safe, right? I gotta walk thedog. Oh, I gotta go ahead and do
this later on. Well, I have toanswer this email. No, stop.
Now. Only now exists, and when Idon't do that, and I allow my
(28:55):
mind to do what it wants to doautomatically, by the way, I
haven't given it permission todo anythiny.
Right (laughs).
Eddie Jimenez (29:01):
So who the hell is in control, right? It's not
me. It's not me.
Tara Thurber (29:04):
Exactly.
Eddie Jimenez (29:05):
Who is that voice? And we could dive deeper
into this, but who is that self?
Who is that person? Who is thatbeing? We say person. But I'm
not in control of my person. Iam not. And we have to own and
we've all gone through this,right? You've been driving in
the car, and you get home andyou go, how the hell did I even
get here?
Tara Thurber (29:27):
Yeah.
Eddie Jimenez (29:28):
It's a program.
You've been programmed. Yourbody is working. You're not even
living anymore. So we have totake charge of that. And when
that doesn't happen, Tara, thatis when I'm impacted. And I'll
challenge anyone out there thatsays that they could multitask
and they could do all theseother things and still do high
performing, high level work. Youcannot. You cannot. It's a lie.
Tara Thurber (29:51):
Agree. And, it's funny, because we have a thing
at home where I'm themultitasker. I can do five
different things in the kitchen,plus help the girls with their
homework and be on a phone call,right? And my husband, I'm like,
you can't multitask - one thingat a time, but there's that fine
line too, I think, and I alsofeel within business, you think
(30:16):
about all the things that youhave to do, you want to do, you
need to do, but I am at my bestperformance when I'm focusing on
one project at a time. I'msaying, Okay, I'm going to block
an hour to focus on this, andthen I'm going to give myself a
10 minute little break, maybe doa little dance, shake off
(30:36):
whatever I was in, put on adifferent hat, and then put my
focus on that. And I think whenwe think about self care, it's
not just a matter of meditating,working out. It's also a matter
of time management,prioritizing, setting
boundaries. Because I feel thatby being able to do that, that
(31:00):
then allows so much moreperformance to come in, so much
more performance to take action.
And I can, I feel that too. Kindof going back to what you were
saying about you know, you haveto show up for yourself in order
for your son to kind of, youcan't just bark orders like you
(31:22):
need to work out. You need towork out, right? You have to
work out. You have to live thatin order for it to kind of
ripple through and I feel thatthat also happens in workplace
culture from the top down. And Iwill say that in in so many of
the positions and companies I'veworked in when I've had a leader
(31:42):
or a mentor that is like, Idon't pick up, I don't have
Friday phone calls or I amblocked from 11 to one Tuesdays
and Wednesdays, because thoseare my times to send out my
emails, to catch up on things,or to go get lunch, to take a
walk around the office, to gooutside. When you can, as a
(32:06):
leader, bring that in. It doesripple down. And then you notice
everybody else is doing it. Andyou need to lead by example,
right? We all have to lead byexample. And I think coming back
into our self care routines,being able to show up as a at
100% everybody's routine isgoing to be different, but by
(32:31):
you finding what empowers youthat becomes your self care.
Eddie Jimenez (32:42):
Yeah, yeah. I couldn't agree more. The reality
is that speed of the leaderdetermines the speed of the
pack. Right? Old saying, right?
If, if a leader is saying andgiving permission for that and
saying, Hey, this is needed, therest of the team would do it in
any team culture, in your home,anywhere and everywhere. You
have to go ahead and set thesethings in order to not only
(33:04):
succeed. And I love the partthat you mentioned, set
boundaries, time manage, by theway, we don't multitask. We
switch task, right?
Tara Thurber (33:16):
Yes.
Eddie Jimenez (33:16):
I am the best at switching tasks, which, by the
way, I'm not right, because thenmy you get fat fingers in there
and start messing it up andwrite the email wrong. My wife
is like, you know, you can'tfind anything. And I don't know
if every husband's the same way,apparently, husbands, we can't
find anything in the house,right?
Tara Thurber (33:34):
(laughs)
Eddie Jimenez (33:34):
We know where our tools are. But I tell my wife, I
go, but where are your keys? Youlose your keys all the time,
right? But you can find anythingelse. You lose your cell phone
all the time, but you can findanything else in the house.
Don't touch my tools or myworkout equipment, because I
know where it is, and I knowwhere my case and wallet is,
where they are always on,alright? Why? Just don't touch
them? So, so my wife could do100 things at once, and it just
(33:59):
happens that it goes evendeeper, right? And to my
understanding from some of thethings out there, is that, you
know, as we were coming up, men,typically, in a lot of cultures,
we would hunt, right? So we hadto focus on one specific task,
because if we didn't focus onthat one specific task, we could
potentially not only not eat,right? And then there wasn't a
(34:22):
supermarket in every corner.
Supermarket in every corner,right, right? So either not eat,
or, even worse, die, where, in alot of cultures, women, for the
most part, to my understanding,were gatherers. So they were
taking care of the kids. Theywere foraging, right? They were
looking around, they had to pickthe berries. They had to go do
this, and it was multiple thingsall at once.
Tara Thurber (34:43):
Yeah.
Eddie Jimenez (34:43):
So that's from my understanding, I'm not an expert
in this. Is just from some highlevel books that I probably
stumbled on, or some randomthing somebody made up. But it
does make sense, right? Becausewe, you know, men, for the most
part, we focus on one particularthing very well, yeah, where, at
least in our home, my wife coulddo multiple things. That's her
(35:06):
superpower, get them all done.
And I'm like, Wow, it's amazing.
Tara Thurber (35:10):
Yep, no, I totally agree. And you know when we're
coming back to I in WIN and howall of this ties together with
self care, performance, teamdynamics. It's not just, of
course, in the workplace, it'sin our home, it's in our
(35:30):
relationships, in ourfriendships. It's bigger than
just that, and I feel that weneed to, we need to learn how to
balance. And a lot of it is alsobeing kinder to yourself and
being okay with having downdays, because you need those
(35:56):
down days in order to have thoseup days.
Eddie Jimenez (36:00):
Hell yeah.
Tara Thurber (36:00):
And, I think if we again coming back to owning it,
we need to own our truth. Weneed to own where we're at in a
team, how we're applying all ofthese different aspects of self
care, in order to be successfulfor ourselves and help the team
be successful, right?
Eddie Jimenez (36:21):
Yeah, absolutely.
You have to, if we could sum allof this up, right? And we could
dive deeper into this, but youhave to be the best version of
yourself. You're always chasingthe best version of you. And
obviously understand there'sgoing to be better days. There's
going to be worse days. Somedays are gonna be better than
others, but what is the bestversion? Did I get up early
(36:43):
today, right? Did I worked out?
Did I put time to learn a newskill? Am I advancing in some
capacity? Always start with thatand without that. I feel that we
always be the type of personthat you're still doing the
(37:07):
right things when no one'slooking right. You're still
doing the things the magichappens, the success happens,
not when you're in front of thecrowd right when you gave that
keynote and everybody you knowstood up and clapped, and when
you got the results that thegym, where you landed that
additional funding, or thatinvestment, when you closed that
(37:29):
deal, no things happened whennobody was looking but you were
doing the right thing, the rightthing. And not only that, you
were working on your truth. Youwere working on yourselves and
being the best version of you.
Tara Thurber (37:43):
I love that. And I was, I was just about to say,
how do individuals overcomechallenges, right? And how can
individuals strike that balancebetween taking care of
themselves and supporting theirteam? But I think you tell me,
but I think it comes back to isthe balance is, is based on,
your truth and your you, nomatter what time of day it is,
(38:06):
no matter where you are, it'sbeing honest and true to
yourself.
Eddie Jimenez (38:14):
Yeah, absolutely you. You said it best earlier.
Set boundaries, time management.
We all have 24, hours in a day.
Tara Thurber (38:23):
Yeah.
Eddie Jimenez (38:24):
How come some people go ahead and are able to
do amazing things, and otherpeople's have excuses?
Tara Thurber (38:29):
Yeah.
Eddie Jimenez (38:30):
Excuses don't pay the bills, excuses don't get the
body that you want, don't landthe job that you want.
Tara Thurber (38:36):
Yeah.
Eddie Jimenez (38:36):
You can victim mentality. Life happens to me.
Tara Thurber (38:39):
Yes.
Eddie Jimenez (38:40):
Everything you know, like luck! And I can't
remember now, and I'm not evengoing to try, but there's a
famous author book out there.
Luck determines where you startbut not where you finish. We are
lucky. We're blessed. We wereborn here with opportunities.
Not everybody has that.
Opportunities. Look at what'shappening in the world, look at
(39:02):
what what's happening in othercountries. But luck determined
where they started. Now, whatare we going to do about it? Are
we going to go ahead andcontinue to say, Oh, I can't do
this. I can't do that, otherthan me being a basketball
player. Because I'm five eightand a half on a good day, right?
Tara Thurber (39:20):
(laughs)
Eddie Jimenez (39:20):
When the sun's out and I'm wearing high heels,
maybe, right? You know, like Itold my son, you could be
everything you want except abasketball player, because
you're not tall, buddy, and ifyou got my jeans, man, you're
not going to be much taller,right?
But you'rereally, you really could put
Tara Thurber (39:31):
(laughs) your mind to anything you want
Yeah.
Eddie Jimenez (39:37):
But I promise you, you gotta want it. What's
important to you. You're goingto go ahead and give the
attention it needs. You're notgoing to, you know, as much as
we want to hear and you we hearthese success stories, they won
the lottery, or they found thebag of money, or whatever the
case is that that doesn'thappen. It doesn't happen. You
have to work. You got to put inthe work. Don't expect to. Fault
(40:00):
for the work you didn't do,right? You need to put in the
work.
Tara Thurber (40:06):
Amazing, amazing, amazing. And coming back to you
know, let's wrap up where we'reat. I know Eddie, you and I
could probably talk for anotherfive hours at this point, but
for our listeners, I don't wantthem to tune us out. We've got
many, many more conversationscoming down the pipeline here.
But let's, let's come back toputting the I in win. Um, you
(40:29):
know, what are the top fivereasons to adopt personal self
care for professional success?
Oh, what you're
Eddie Jimenez (40:39):
saying is to land the plane. That's what you're
saying. Like, I don't know whatour listeners need, but I could
talk all day. Let's, you know,let's go, listeners, stay tuned.
I'm going to tell you my recipefor my old fashioned No, listen,
five reasons. Five reasons.
Right? You really? Why why adoptthis, I and win philosophy. The
(41:02):
reason number one, it's going tofoster sustainable, you know,
sustainable high performance,right? When we bring everything
in, you know, back into, youknow, the whole philosophy,
right? We prioritize mind, body,soul. The reality is individuals
will build a strong, strongfoundation, right? Not only is
(41:23):
it going to prevent burnout, butit's also going to enhance
resilience. So that is one ofthe reasons why. Reason number
two is it starts drivingcollective success through
personal excellence. And what Imean by that is the best version
of me is showing up, right? It'sthe best version of me is
showing up. I'm only going toexpect the best version of you.
(41:45):
Imagine if we all did that. I'mgoing to be a better leader, I'm
going to be a better friend. I'mgoing to be a better partner,
colleague, husband, father,spouse, whatever it is, right?
Reason number three is itencourages accountability and
leadership, right? If we goahead and we own our role, going
back to one of my coreprinciples, right, if we own
(42:08):
that role and we lead byexample, it's going to cultivate
a culture of accountability andempowerment, and that is
extremely important. You are nowworking from my place of power,
of being empowered, not a placeof fear or of lack reason.
Number four, it promotes theinnovation and creativity,
(42:28):
healthy mind, healthy body,healthy soul, creative juices.
What else can I work on? Howelse can I be better and number
number five, and in especiallyfor our workplace listeners,
right? It builds a positive andsupportive, supportive team
culture, right? We hear thesecompanies that have amazing
(42:50):
cultures, and we hear thecompanies that do not right, the
company that don't give a shitabout their employees, they
don't care, right? And we havethe companies where, you know,
the the leaders in the companyreally care about their people.
They care about their clients,right? They care about their
people. We're always talkingabout, oh, that the customer is
always right. No, the hell, thecustomer is not always right.
(43:12):
They're not always right. Yeah,let's look at your people, your
team that is helping you growand expand. If we focus on self
care and personal fulfillment,is going to reduce stress, it's
going to reduce negativity, it'sgoing to be able to replace all
of that with positivity,positivity, gratitude and
resilience. The reality is, it'sgoing to it's going to have a
(43:37):
ripple effect that is going tohelp support a better
environment where individualsare really going to be able to
uplift themselves. They're goingto be able to not only empower
each other, right next playmentality, let's go get it.
Let's together. Yes,
Tara Thurber (43:57):
and I, I right there. I mean, that's closing it
up. Let's win together. I justgot goosebumps. Mic drop. That
was amazing. Mic drop
Unknown (44:08):
now with my old fashioned recipe, let's win
together.
Tara Thurber (44:15):
Let's win together. Ah, brilliant. Eddie.
Eddie, thank you so very muchfor joining us today. We are
defying talent coming to you attop five. Make it a great day.
I am Tara Thurber, a certified energy leadership
life and career coach, as wellas the Founder and Director of
Partnerships at DefineTalent.
Joining me today to kick offthis fresh new year is Eddie
Jimenez, the CEO and founder ofPrimal Trust Consulting. Eddie
is a seasoned C suite leader inchannel partnerships, revenue
creation and building revenuesystems that empower businesses
(00:23):
to grow and scale. With over 19years of experience spanning
startups to nine figurecompanies, he brings a wealth of
knowledge and proven strategiesto the table. His guiding
principle, I firmly believe thatnobody achieves success alone.
You need luck, opportunity andgrit to reach your goals and
(00:45):
dreams. Hey, Eddie, thanks forjoining us today.
Eddie Jimenez (00:52):
Oh, thanks for having me listen. I I'm from now
on, I am going to hire you to doall of my announcements. You did
amazing Jesus Christ. I couldn'tdo that better than that is the
best i We're the fireworks,where? Where's the you know, our
spangle banners, you know, let'sgo. I'm ready. I don't know.
Tara Thurber (01:12):
(laughs) Right?
I'm so excited. I'm so excited.
Let's go!Eddie, I mean, I we gave a nice
little intro, but let's kind ofdive in. And why don't you give
the audience a little bit aboutyourself and a little bit about
your background?
Eddie Jimenez (01:25):
Yeah, absolutely that, my God, we could be here
for hours upon hours giving yousome background. But the reality
is, my background is nottraditional, right? I, not only
did I not take the traditionalroute that most, most people,
you know, most people get out ofhigh school, they go straight to
college, they find themselves.
They do all this awesome work incollege. Let me start a
(01:51):
nonprofit. Let me do that. Ididn't do any of that. I think I
developed the amazing book ofhow to do everything wrong in
life and fail forward. I think.
Tara Thurber (02:04):
(laughs) I like that.
Eddie Jimenez (02:07):
Yeah, I have an interesting background, right?
So, started a career at, I don'tknow, 15/16, years old, as a
leasing consultant in themultifamily industry. I had no
business being there, but mysister, amazing woman, by the
way, was a property manager, andI was living with her at the
time, and she's like, You can'tstay home and do nothing. So
(02:29):
after school, you're going tocome to the office and you're
going to go ahead and work here.
Fast Forward, I went into thefitness industry because I read
an article that I was going tomake $150 an hour. And I go, I'm
going to be rich if I only workthree hours a day. I'm going to
make $450 you don't want mybasic math, right? I'm going to
make eight to $10,000 a month.
(02:50):
This is going to be great. I'mgoing to be in shape. I'm going
to have a six pack. But anythingand everything I've gathered or
I've achieved in life hasactually stemmed out of fitness.
Tara Thurber (03:00):
Mmm hmm.
Eddie Jimenez (03:01):
Believe it, believe it or not. No, I'm not a
Instagram model, fitness modelor influencer, right? I'm 43
years old. I am a father offour. Do work out. I do take
care of myself. That is part ofit. I've been super, super in
shape. I've been completely outof hand, overweight, I guess,
right?
Tara Thurber (03:21):
(laughs)
Eddie Jimenez (03:21):
Where I love ice cream. I'm a foodie, but, you
know, career and fitness, careerin offshore banking. Once again,
met a great man and a great teamvery early in my career. I think
he liked the way that I trained,and he liked having me around.
He made me a marketing analyst,once again, I know business
(03:42):
being an offshore banking at 21years old, but here we are. Fom
there, had careers, you know, inthe real estate industry,
careers in not only in fitness,but ended up meeting an awesome
gentleman, actually, I thinkyou've had on your podcast as
well. Sam Couch.
Tara Thurber (04:01):
Yeah.
Eddie Jimenez (04:02):
Not only personal friend, but founded a company
called One Huddle. And I cametowork for him. I said, Let's do
it. I went to go work for thisman. And then, God, eight years
later, seven years later still,the company's still growing,
expanding, doing a bunch ofstuff. So I've been in tech,
I've been in tech, I've been inreal estate, I've been I've been
(04:22):
in fitness, very interestingbackground, and we could go a
little bit deeper into that, butI think maybe that'll be sidebar
for another day.
Tara Thurber (04:31):
Perfect, perfect.
Well. And what I do want to diveinto, Eddie, you and I, we've
had some pretty awesomeconversations lately, and you
brought something up to me acouple weeks ago that really
kind of sparked my interest. AndI want to kind of jump right
into that. And really, where Iwant to start with is your idea,
and your concept of I in WIN,and I'm going to, I'm going to
(04:55):
take a step back and just saywhat inspired you. To explore
the idea of there's an I in WIN?
Eddie Jimenez (05:05):
Yeah, the reality is that I think I've been toying
around with this idea since Iwas 15 years old.
Tara Thurber (05:11):
Right.
Eddie Jimenez (05:12):
Not knowing exactly how to put it in words,
right? But we've all heard ofthat. Hey, there's no I in team.
You know? It's all for the team.
It's all for the team. And I, Ithink that's great, and I don't
want to go ahead and take away,because I you know by probably
what I'm going to say next, and,and this is a common theme, if
you haven't realized, probablysome of the things that I say
are going to piss people off,right? Because it comes from a
(05:35):
it comes from a place of notonly failing more often than
winning, but understanding, atleast in my life and through the
life of other leaders that I'veseen, that nobody does it alone,
right? You always need help, butif you're not ready within
(05:56):
yourself, and you don't havethat fire, and you don't work on
yourself, Tara, right? Thereality is that you're not
contributing to the team, right?
What do we say? Right? Theplane's going down. What do they
say, put the oxygen mask first.
Before you could help anybody,you got to help yourself. Right?
Tara Thurber (06:15):
Yup. Yup.
Eddie Jimenez (06:15):
I've been, I've been going around with this, and
I think I've even taken a stepfurther. It's not, there's no I
in team, but there's an I in WINI think I've come to the
conclusion that I'm turning thisinto the I in WIN philosophy
right before you're able to helpanybody, right?
Tara Thurber (06:33):
Yeah.
Eddie Jimenez (06:33):
And if I could do anything, Tara and I could just
light somebody's inner fire andget them out of bed, you know,
bet on themselves, go to thegym, put down the donut, even
though donuts are delicious.
Tara Thurber (06:51):
(laughs)
Eddie Jimenez (06:51):
But if I couldn't fire anybody, right? It really
is that philosophy their I inWIN meaning, you have to take
care of you first.
Tara Thurber (07:01):
Yeah.
Eddie Jimenez (07:01):
If that, if that makes any sense, and obviously
happy to dive deeper into it aswell.
Tara Thurber (07:06):
Well, it does. It makes total sense. And when I
think about it, it's you dohave, you have to take care of
yourself so that YOU can beginto show up at 100+ % to perform
better, to be a part of thatteam. Because if you're part of
(07:28):
a team and you're only at 50%well then there's a lack right?
There's a lack in support,there's a lack in energy,
there's a lack in success. Sowhen we think about that, I
think my next kind of questionabout that is, how? How does
focusing on yourself firstcontribute to the overall team
(07:51):
success and what kind of thingsis it that we need to focus on
when we say, you need to focuson yourself first?
Eddie Jimenez (08:01):
Yeah, absolutely.
I think I bowed this down intofive guiding principles, right?
Tara Thurber (08:08):
Yeah.
Eddie Jimenez (08:08):
The success with it with a team, begins with
strength, well being andcommitment of each individual.
That's the reality, right? Whileteamwork drives collective
achievement, right, thefoundation of any winning team
is it's members. Is it'sdedication, right? I think that
that empowered people, yeah,make the best teammates, right?
(08:31):
They make the people that reallydrive growth, that drive
innovation, an employee, aperson, a being that is always
in fear, always thinks thatthey're losing, that they're not
enough, right? It's never goingto win. So to make things
(08:51):
easier, I'll give you five, fiveprinciples, right?
Tara Thurber (08:54):
Okay.
Eddie Jimenez (08:54):
And kind of the theme here is, right? I do
things in fives, if you would,right, not necessarily in three,
which three is probably easierto remember, but let's do things
in five because I like tocomplicate things, right?
Tara Thurber (09:04):
Love it.
Eddie Jimenez (09:04):
Number one, number one, really, one of my
guiding principles is, invest inyourself, right? The reality is,
how are you going to makeanybody better? If you're not
making yourself better, right?
How am I going to go ahead andtell my son. Hey, listen, you
should be working out, right?
(09:25):
Because that's going to make youknow, a stronger teenager,
stronger person, stronger man,right? It's going to make your
mind strong. But then I sit downand I'm having, you know, I'm
having Coke. Once again, Coke isdelicious, right? But you can
have it all the time, right?
Tara Thurber (09:37):
(laughs)
Eddie Jimenez (09:38):
Having the donuts, having the pizza and,
once again, I'm not saying thatyou have to be, you know, on the
front cover of, men's health orwomen's health, that's not what
we're saying. Also, by the way,six packs are awesome. They look
great, but that doesn't defineor that doesn't make you
healthy, right?
Tara Thurber (09:56):
Yup.
Eddie Jimenez (09:56):
Oftentimes, in order to get a six pack, you're
miserable, right? And dependingon the body type, your body fat
percentage has to be so low inorder for your apps to protrude
and look and see some peopleeasier than others.
Tara Thurber (10:09):
Yeah.
Eddie Jimenez (10:09):
So we have, we have a huge misconception of
what health is. We have a hugemisconception of me making
myself better. So we got tocontinue to develop skills,
maintain mental and physicalwell being and commit to
personal growth, right? Read abook, right? Social media is
great. It really isn't, becauseyou lose a lot of hours on
(10:30):
there, right? Everybody, I don'tknow if you know, I say great,
right? Because everybody thinksit's great. But the reality is,
people are coming around. Peopleare understanding that social
media isn't great.
Tara Thurber (10:39):
Yeah.
Eddie Jimenez (10:40):
It is another tool. It's exactly like money.
It's another tool. It's not goodor bad. But it could be used for
bad, it could be used for good,right? So, without going on a
tangent here, the reality isthat, my God, you got to
challenge yourself, invest inyou, be better that second.
(11:00):
Second core principle here is,own your role. What does that
mean? God, if you're a husband,if you're a spouse, right? Wife,
father, mother, entrepreneur, abarista at the corner Starbucks
or coffee shop. Own your role.
This is where you've beenplaced. Right? Be the best that
you can be, right? And I think,and I don't know if I was
(11:26):
sharing this, no, I don't thinkyou and I spoke about this, but
I was having a conversation withmy oldest daughter the other
day, right? We've developedthis, daughter-dad day once a
month, right?
Tara Thurber (11:37):
That's Fantastic!
Eddie Jimenez (11:39):
Peace Corps. She just got back from the Peace
Corp, two years out there, a lotbetter than I am, right? Because
Peace Corps, I would never butanyways, her, she has a awesome
heart. She's, you know, outbeing comes back, and I told
her, I go listen the journeynever ends. And what does that
(11:59):
mean? Right? Is that you have tobe you're always growing. And
she's like, What? What do youmean that, that you're never
going to stop? And I go, No,it's like working out. You don't
work out one time. And go,that's it.
Tara Thurber (12:12):
I'm done. Yeah (laughs).
Eddie Jimenez (12:13):
I'm done. I'm done. No, I want to be the best
version of myself at any givenpoint in my life, right? If, the
best version of myself would bea 20 to 25 year old body with,
you know, my mindset now, right?
Tara Thurber (12:28):
Yup.
Eddie Jimenez (12:28):
But I can't turn my time that's impossible,
right? So I have to be the bestversion of this 43 year old,
right now.
Tara Thurber (12:35):
Right now, yeah.
Eddie Jimenez (12:36):
I gotta keep my mind sharp, I gotta keep my body
strong, and I gotta keep mysoul, my beliefs, intact, right?
So mostly, one of the mostimportant core principles, when
I'm thinking of there is no, Imean that there is an i in win,
right? No, I in team is owningyour role, wherever you've been
placed. Be the best version ofthat, the next piece, or number
(13:00):
three, right? In this coreprinciple is, set the tone. What
are my non negotiables? Right?
Tara Thurber (13:05):
So important, so important for yourself and for
others to set boundaries too.
Eddie Jimenez (13:11):
100% you have to have that understanding, right?
If you're a Christian, right?
And somebody starts talkingabout this, are you just going
to go with the crowd and go, Oh,yeah, sure, this and that? No,
that is your belief. If you'reBuddhist, if you're Muslim, it
doesn't matter your belief. Ifyou have you don't believe in
anything, or you're not ready,or you believe in something
(13:33):
else, but you don't know what itis. Whatever it is your beliefs,
what are your non negotiables?
And that's only in the spiritualrealm, right? We're not even
talking about physically, right?
Tara Thurber (13:42):
Yup.
Eddie Jimenez (13:42):
And guess what?
Somebody put a hand on me that IIt wasn't welcomed, right?
Tara Thurber (13:46):
Yup.
Eddie Jimenez (13:46):
Somebody said something. Somebody treated me a
certain way. Also, what is yourdiscipline? What like do you
wake up out of bed and go, Oh myGod, today is going to be a
terrible day when whatever youcan go out and listen, I'm going
to light the world of fire.
Let's go.
Tara Thurber (14:01):
Right? Let's do this!
Eddie Jimenez (14:03):
Yeah, no pun intended, right? It's like, Hey,
I have that fire inside. I'mgoing to go ahead and change one
life today. I'm going to do thebest. So you got to set the
tone, and you have to be the CEOof your life. And you said this
earlier today, you have to bethe CEO of your life, right? You
allow what you want, right? Ihate this victim mentality,
(14:24):
everybody or something happened,and I don't want to go down this
route. But the reality is, youcan't control what others do.
You can't, you can't, but youcontrol how you allow that to
come into your life, how youallow that to make you feel
Tara Thurber (14:37):
And how you react to it.
Eddie Jimenez (14:40):
Absolutely.
Tara Thurber (14:40):
That's one of the biggest because, coming from the
energy leadership aspect of whatI do as a coach, we talk about
the being in the victim mode,and the lower levels of energy,
where it's the poor me, right?
But then as what you need to domentally is shift that
perspective. To change thelenses that you're looking
(15:01):
through and look through it froma different point of view, to
find the opportunity as it is,as it can be, and as it should
be for yourself,
Eddie Jimenez (15:15):
Absolutely, listen, if you go ahead and you
go wrong saying, I need money, Ineed money. I need money, right?
I'm not in shape. I'm not inshape. I gotta get in shape. I
gotta get in shape.
Tara Thurber (15:24):
Yup.
Eddie Jimenez (15:24):
Stop it. Let's go ahead and talk, and let's beat
this into existence.
Tara Thurber (15:30):
Yes.
Eddie Jimenez (15:30):
Listen, I'm already wealthy.
Tara Thurber (15:33):
Yep.
Eddie Jimenez (15:34):
I'm already enough, right? I'm already fit.
I'm a good father, I'm a goodhusband, right? I'm a I'm a
great friend, right? And thesethings we have to speak this
into existence, right? Whichleads, I think, to the next
step, or the next coreprinciple, which I briefly
(15:56):
touched upon, which is lead byexample, not do what I say, but
do as I do, right?
Tara Thurber (16:02):
Yup.
Eddie Jimenez (16:03):
Hey, get in shape. I said it earlier, get in
shape, but I'm eating all sortsof things, right? Hey, go ahead
and make investments, right? Butyet, I'm splurging and I'm doing
whatever I want, right?
Tara Thurber (16:16):
Yeah.
Eddie Jimenez (16:16):
How about you invest in yourself? But I don't
even pick a book, right? Youknow, pick up a book, read a
book, right? Like I have. And Ithink there's only one other
person that beat me last year inreading that's probably Sam. I
read 144 books last year, right?
Tara Thurber (16:32):
Amazing. Holy!
Eddie Jimenez (16:34):
I do a combination, right? I read, I
listen, I do all sorts ofthings, but if I was to turn my
computer, you'll see all thebooks that I have here on my
desk. I have three books thatare my next read. I'm investing
in myself, and it's not onlywhat am I going to be able to
find it, but if I could justtake one little nugget, one
(16:54):
little piece, right? That isgoing to make me better, and I'm
going to make others better.
Tara Thurber (16:59):
Yeah.
Eddie Jimenez (16:59):
I'm all better for it. I'm all better for it.
And I think this will lead us toour fifth and last core
principle, right, which isbalanced, self and team. What
does that mean? Work/lifebalance, right? Especially,
right? Obviously, if you workfor a corporation, listen, God
bless Yes, it's amazing, right?
Once again, I think we spokeabout this earlier. I think it's
easier to be an employee than bean entrepreneur, not saying that
(17:23):
the work is any, you know, lessimportant or easier, but you
don't have to worry aboutnecessarily, the revenue, unless
that is your role, specificallythat you're in a revenue
generating role, then you're allabout revenue, right? But you're
not worried about, hey, wheredid we incorporate? You're not
ready. You're not worried aboutthe office space that we have
(17:45):
every time that you go ahead andyou take out a client and you
wine and dine them, right?
You're not worried about howthat's getting paid. I just
bring money in. I just bringmoney in, right? But you're not
worried about all the expenses,right? So you have to have that
work life balance if you're anemployee, great. Listen, not
saying that don't work extra andgo ahead and show but make sure
(18:06):
that you're being appreciated.
And this goes to all the leadersout there. If you're not
appreciating your employees andyou're not recognizing them and
you're not taking care of them,shame on you. Okay, there's no
room for you anymore. And I saythat, and that's a challenge to
all the shit employees outthere. Not employees employers
out there talking good aboutemployees, and I just put them
(18:26):
down.
Tara Thurber (18:30):
(laughs) We're up and we're down.
Eddie Jimenez (18:33):
Not employees, employers to all these so called
leaders that are building theirdreams off the back of other
people and not giving them anyrecognitions or anything. Shame
on you. But once again, yougotta have that work life
balance. What are you doing tobetter yourself? You're on the
work you know, you're workingnine to five now. Are you taking
(18:53):
any extracurricular activities,classes, things that are making
you better? Are you adding somefitness time, some movement
time, some time for you, are youmeditating? Are you working on
your mental state? If you're notdoing that, ask, now I'm talking
to the employees. Shame on you.
Tara Thurber (19:12):
Yeah.
Eddie Jimenez (19:13):
The employers, the companies are growing.
They're getting better, and youare not What are you doing for
you and for entrepreneurs?
Right? Especially work at home,you're working all day, and then
all of a sudden you godownstairs, and you go outside,
your wife, your husband, yourkids are there, and all of a
sudden you're still in workmode. Hey, do this? Do that,
because I said so no, you gottahave that balance. You gotta
have that clear cut. Doesn'tmean that, hey, listen, there's
(19:35):
going to be times that you'reworking 20 hour days you don't
sleep. 24 hour days you'reburning the candle on both ends,
but you have to have that worklife balance. Prioritize your
well being, focus, clarity,strength to support others. If
you're burned out, you're notgoing to be able to help your
(19:58):
kids with anything. You're notgoing to be able to support, be
a supporter. You know, in mycase to my wife, your case to
your husband, to your spouse,right?
Tara Thurber (20:06):
Yeah.
Eddie Jimenez (20:06):
You're not going to be able to so. So those are
my five core principles. Investin yourself, own your role, set
the tone, lead by example, andreally balance self and team.
Tara Thurber (20:17):
I love all of those. Eddie the every single
one of them touches so muchimportance, not only in the
human ourselves, but bringingthat into work performance and
team performance, and differentenvironments. And I think as
(20:39):
humans, we really need to takethese core principles and embed
them into ourselves, mentallyembed them into the cultures
that we are in. You know, Ithink one thing I definitely
want to kind of dive in a littlebit more when we talk about self
care and work performance. As weneed to maximize our self care
(21:03):
to also maximize our teamperformance and our success. I'm
super curious. Is there a timewhen neglecting self care
noticeably, noticeably I can'teven talk today, noticeably
impacted your work performance?
Very curious to kind of get thataspect from you.
Eddie Jimenez (21:26):
Absolutely, and just for the audience here, I am
the Hispanic with the accent,not you know, I'm the one that
you should not be able tounderstand, all right? I just
want to throw that out, okay?
Tara Thurber (21:37):
(laughs)
Eddie Jimenez (21:40):
And it's even funny, right? Because I was born
here in this country and I havea heavy accent. My wife was born
in Colombia and has no accent.
How does that even work, right?
How does that even work?
But which iscrazy. You'll meet her one day.
Tara Thurber (21:52):
(laughs) She's amazing, a lot better than
I am, but so god, this is whyit's so important in having
routines, right? Especially, andI know that we're all being
called to come back to work,come to the office, all that
good stuff, right? If you don'thave a framework, a process, a
(22:12):
routine on how you get readyyour non negotiables. Working
from home is very difficult,right? And being, and I'll call
it activated, fire in bellyready to take on the world, it's
going to be very difficult. So,yeah, there's definitely been
(22:35):
times that I've neglected myself care routine. And the
reality is, has it impacted mywork? Absolutely. So let's start
with with just simplemeditation, right? So shout out
to Tom Sterner, I know that I'veconnected you guys. Tom Sterner,
author of The Practicing Mind,awesome, awesome person. Big
influence in my life. He's like,he's all about not only
(23:00):
manifestations, but being in thepresent moment, being in the now
and he's helped me throughout,you know, the years with this
with just meditating, yeah, acrazy, crazy, I guess,
occurrence that we never thinkof is who is really in control?
And I don't want to fall or gotoo deep here, down the rabbit
(23:25):
hole. But have you ever woke upin the morning and you're
brushing your teeth and 975,000thoughts just ran through your
through your brain, through yourhead?
Yes.
Eddie Jimenez (23:37):
Did you give your mind permission for any of
those? I didn't.
Tara Thurber (23:41):
Yeah.
Eddie Jimenez (23:41):
Like, why am I thinking of, you know, I gotta
walk the dog. I gotta do this.
But it's not only a list of myto do's right? I start thinking
of stupid, random stuff, right,right?
Tara Thurber (23:50):
(laughs)
Eddie Jimenez (23:50):
You know, who's gonna, who gonna win, you know,
the Super Bowl, and who's gonnado this? And, my God, I should
not be driving this car. Maybeshould. Oh, maybe I'll do bicep
curls earlier too. Look. What ameathead like? What the What am
I thinking? Right? You have totake that moment. And one of the
times that my, neglecting myself care routine have been, you
(24:12):
know, impacted, and my workflowhas been impacted is when I
haven't meditated, when Ihaven't just taken and it
doesn't need to be crazy. Youdon't need to go in a trance,
right? You don't need tolevitate off your couch or
anything like that, 5/10 minutestrying to empty your mind. And
my God, we've never lived in atime in history where our
(24:35):
attention is being pulled in somany different directions. There
is a widget, there is a gadget,there is an app, there is
something for anything andeverything you could think of.
Okay, and pretty soon, right?
We're going to have robotscoming in and tying our shoes
and making our bed for us,right?
Tara Thurber (24:51):
Yep.
Eddie Jimenez (24:51):
Which, by the way, I'm sure that they'll do
some more, cooler, amazingthings than that but, but we
need time just to recenterourselves. So if I'm not
meditating on a regular, thatimpacts my performance, if I'm
not working out that impacts myperformance. Now, my myprogram
(25:13):
is a little bit you know, onceagain, I've been in fitness for
over 20 years. What I do, Idon't recommend for everyone.
Tara Thurber (25:21):
Right.
Eddie Jimenez (25:22):
I do two a days most of the week. On Monday, we
took the day off, right?
Obviously, the observance of theholidays, right? We, we had
time. I worked out, I did a legroutine with my wife, and then I
ran the very next day in themorning for five miles. Is that
recommended for anyone? Notreally. I was hitting life. But
(25:42):
I do that because if I don't, ifI'm not always grinding, if I'm
not always working hard, I getcomplacent. And that's the
reality. I get complacent. I'mlike, Oh, I could eat this
today, or I could just lay inbed. I personally have to have
systems in place, my own checksand balances in order to make
(26:03):
sure that that doesn't affect mylife.
Tara Thurber (26:07):
And I think that that's so important, kind of
going back to brushing yourteeth really quicklyand your
thoughts, and when you'rebrushing your teeth, your your
brain and your thoughts aregoing crazy. But are you even
thinking about if you'rebrushing your teeth correctly?
It's, it's, and it's crazy. Iwas just listening to something
this morning, and it's, it's, itwas a matter of self sabotage,
(26:29):
right? We're constantly selfsabotaging ourselves on a daily
basis because you're allowingthese thoughts. We're anywhere
from 10,000 to 70,000 thoughtswithin a matter of 24 hours. But
if you can't come in and andfind that rest, that little
little bit of peace for youyourself to just release thought
(26:53):
and then come back in with aclear mind tokick some ass that
day, or to up your performance,whether it's at work or in the
gym, you need to find thatcentering aspect, to show up for
yourself and be present foryourself. And I think when we
(27:14):
think about that too, right? Imean, look at all of the
different workplace cultures outthere, whether you're going on
site or whether you are workingfrom home, when you start with
self sabotage first thing in themorning, or getting onto your
phone and scrolling throughsocial media it is that that
(27:36):
act, and It's eliminating theself care, and then it will
impact your performance, becauseyou're going down different
rabbit holes, and then you'vejust wasted half an hour Time is
of essence, right? Will you losetime because of stuff like that?
Eddie Jimenez (27:53):
100% you're 100% right. We have to go ahead and
you said it perfectly, right?
Are we even brushing our teeth,right? How about we're just in
the moment?
Tara Thurber (28:01):
Yes.
Eddie Jimenez (28:02):
Being present in the moment.
Tara Thurber (28:04):
Yes.
Eddie Jimenez (28:05):
And I know it's easier said than done. Yesterday
does not exist anymore. Allright. We could only learn from
it. And tomorrow, is tomorrowhasn't come. It doesn't exist,
right? And you hear this, andI've heard this. That's why the
present is named that way.
Because it's a gift.
Tara Thurber (28:26):
Yes.
Eddie Jimenez (28:26):
It is right now, this is all you have. The only
thing that exists right now,Tara is just conversation. You
and I.
Now I can goahead and say, like I said, I
Tara Thurber (28:34):
Yup.
have my son. He's home fromschool, he's under the weather.
I could be thinking of that mymy wife, did she get to work
safe, right? I gotta walk thedog. Oh, I gotta go ahead and do
this later on. Well, I have toanswer this email. No, stop.
Now. Only now exists, and when Idon't do that, and I allow my
(28:55):
mind to do what it wants to doautomatically, by the way, I
haven't given it permission todo anythiny.
Right (laughs).
Eddie Jimenez (29:01):
So who the hell is in control, right? It's not
me. It's not me.
Tara Thurber (29:04):
Exactly.
Eddie Jimenez (29:05):
Who is that voice? And we could dive deeper
into this, but who is that self?
Who is that person? Who is thatbeing? We say person. But I'm
not in control of my person. Iam not. And we have to own and
we've all gone through this,right? You've been driving in
the car, and you get home andyou go, how the hell did I even
get here?
Tara Thurber (29:27):
Yeah.
Eddie Jimenez (29:28):
It's a program.
You've been programmed. Yourbody is working. You're not even
living anymore. So we have totake charge of that. And when
that doesn't happen, Tara, thatis when I'm impacted. And I'll
challenge anyone out there thatsays that they could multitask
and they could do all theseother things and still do high
performing, high level work. Youcannot. You cannot. It's a lie.
Tara Thurber (29:51):
Agree. And, it's funny, because we have a thing
at home where I'm themultitasker. I can do five
different things in the kitchen,plus help the girls with their
homework and be on a phone call,right? And my husband, I'm like,
you can't multitask - one thingat a time, but there's that fine
line too, I think, and I alsofeel within business, you think
(30:16):
about all the things that youhave to do, you want to do, you
need to do, but I am at my bestperformance when I'm focusing on
one project at a time. I'msaying, Okay, I'm going to block
an hour to focus on this, andthen I'm going to give myself a
10 minute little break, maybe doa little dance, shake off
(30:36):
whatever I was in, put on adifferent hat, and then put my
focus on that. And I think whenwe think about self care, it's
not just a matter of meditating,working out. It's also a matter
of time management,prioritizing, setting
boundaries. Because I feel thatby being able to do that, that
(31:00):
then allows so much moreperformance to come in, so much
more performance to take action.
And I can, I feel that too. Kindof going back to what you were
saying about you know, you haveto show up for yourself in order
for your son to kind of, youcan't just bark orders like you
(31:22):
need to work out. You need towork out, right? You have to
work out. You have to live thatin order for it to kind of
ripple through and I feel thatthat also happens in workplace
culture from the top down. And Iwill say that in in so many of
the positions and companies I'veworked in when I've had a leader
(31:42):
or a mentor that is like, Idon't pick up, I don't have
Friday phone calls or I amblocked from 11 to one Tuesdays
and Wednesdays, because thoseare my times to send out my
emails, to catch up on things,or to go get lunch, to take a
walk around the office, to gooutside. When you can, as a
(32:06):
leader, bring that in. It doesripple down. And then you notice
everybody else is doing it. Andyou need to lead by example,
right? We all have to lead byexample. And I think coming back
into our self care routines,being able to show up as a at
100% everybody's routine isgoing to be different, but by
(32:31):
you finding what empowers youthat becomes your self care.
Eddie Jimenez (32:42):
Yeah, yeah. I couldn't agree more. The reality
is that speed of the leaderdetermines the speed of the
pack. Right? Old saying, right?
If, if a leader is saying andgiving permission for that and
saying, Hey, this is needed, therest of the team would do it in
any team culture, in your home,anywhere and everywhere. You
have to go ahead and set thesethings in order to not only
(33:04):
succeed. And I love the partthat you mentioned, set
boundaries, time manage, by theway, we don't multitask. We
switch task, right?
Tara Thurber (33:16):
Yes.
Eddie Jimenez (33:16):
I am the best at switching tasks, which, by the
way, I'm not right, because thenmy you get fat fingers in there
and start messing it up andwrite the email wrong. My wife
is like, you know, you can'tfind anything. And I don't know
if every husband's the same way,apparently, husbands, we can't
find anything in the house,right?
Tara Thurber (33:34):
(laughs)
Eddie Jimenez (33:34):
We know where our tools are. But I tell my wife, I
go, but where are your keys? Youlose your keys all the time,
right? But you can find anythingelse. You lose your cell phone
all the time, but you can findanything else in the house.
Don't touch my tools or myworkout equipment, because I
know where it is, and I knowwhere my case and wallet is,
where they are always on,alright? Why? Just don't touch
them? So, so my wife could do100 things at once, and it just
(33:59):
happens that it goes evendeeper, right? And to my
understanding from some of thethings out there, is that, you
know, as we were coming up, men,typically, in a lot of cultures,
we would hunt, right? So we hadto focus on one specific task,
because if we didn't focus onthat one specific task, we could
potentially not only not eat,right? And then there wasn't a
(34:22):
supermarket in every corner.
Supermarket in every corner,right, right? So either not eat,
or, even worse, die, where, in alot of cultures, women, for the
most part, to my understanding,were gatherers. So they were
taking care of the kids. Theywere foraging, right? They were
looking around, they had to pickthe berries. They had to go do
this, and it was multiple thingsall at once.
Tara Thurber (34:43):
Yeah.
Eddie Jimenez (34:43):
So that's from my understanding, I'm not an expert
in this. Is just from some highlevel books that I probably
stumbled on, or some randomthing somebody made up. But it
does make sense, right? Becausewe, you know, men, for the most
part, we focus on one particularthing very well, yeah, where, at
least in our home, my wife coulddo multiple things. That's her
(35:06):
superpower, get them all done.
And I'm like, Wow, it's amazing.
Tara Thurber (35:10):
Yep, no, I totally agree. And you know when we're
coming back to I in WIN and howall of this ties together with
self care, performance, teamdynamics. It's not just, of
course, in the workplace, it'sin our home, it's in our
(35:30):
relationships, in ourfriendships. It's bigger than
just that, and I feel that weneed to, we need to learn how to
balance. And a lot of it is alsobeing kinder to yourself and
being okay with having downdays, because you need those
(35:56):
down days in order to have thoseup days.
Eddie Jimenez (36:00):
Hell yeah.
Tara Thurber (36:00):
And, I think if we again coming back to owning it,
we need to own our truth. Weneed to own where we're at in a
team, how we're applying all ofthese different aspects of self
care, in order to be successfulfor ourselves and help the team
be successful, right?
Eddie Jimenez (36:21):
Yeah, absolutely.
You have to, if we could sum allof this up, right? And we could
dive deeper into this, but youhave to be the best version of
yourself. You're always chasingthe best version of you. And
obviously understand there'sgoing to be better days. There's
going to be worse days. Somedays are gonna be better than
others, but what is the bestversion? Did I get up early
(36:43):
today, right? Did I worked out?
Did I put time to learn a newskill? Am I advancing in some
capacity? Always start with thatand without that. I feel that we
always be the type of personthat you're still doing the
(37:07):
right things when no one'slooking right. You're still
doing the things the magichappens, the success happens,
not when you're in front of thecrowd right when you gave that
keynote and everybody you knowstood up and clapped, and when
you got the results that thegym, where you landed that
additional funding, or thatinvestment, when you closed that
(37:29):
deal, no things happened whennobody was looking but you were
doing the right thing, the rightthing. And not only that, you
were working on your truth. Youwere working on yourselves and
being the best version of you.
Tara Thurber (37:43):
I love that. And I was, I was just about to say,
how do individuals overcomechallenges, right? And how can
individuals strike that balancebetween taking care of
themselves and supporting theirteam? But I think you tell me,
but I think it comes back to isthe balance is, is based on,
your truth and your you, nomatter what time of day it is,
(38:06):
no matter where you are, it'sbeing honest and true to
yourself.
Eddie Jimenez (38:14):
Yeah, absolutely you. You said it best earlier.
Set boundaries, time management.
We all have 24, hours in a day.
Tara Thurber (38:23):
Yeah.
Eddie Jimenez (38:24):
How come some people go ahead and are able to
do amazing things, and otherpeople's have excuses?
Tara Thurber (38:29):
Yeah.
Eddie Jimenez (38:30):
Excuses don't pay the bills, excuses don't get the
body that you want, don't landthe job that you want.
Tara Thurber (38:36):
Yeah.
Eddie Jimenez (38:36):
You can victim mentality. Life happens to me.
Tara Thurber (38:39):
Yes.
Eddie Jimenez (38:40):
Everything you know, like luck! And I can't
remember now, and I'm not evengoing to try, but there's a
famous author book out there.
Luck determines where you startbut not where you finish. We are
lucky. We're blessed. We wereborn here with opportunities.
Not everybody has that.
Opportunities. Look at what'shappening in the world, look at
(39:02):
what what's happening in othercountries. But luck determined
where they started. Now, whatare we going to do about it? Are
we going to go ahead andcontinue to say, Oh, I can't do
this. I can't do that, otherthan me being a basketball
player. Because I'm five eightand a half on a good day, right?
Tara Thurber (39:20):
(laughs)
Eddie Jimenez (39:20):
When the sun's out and I'm wearing high heels,
maybe, right? You know, like Itold my son, you could be
everything you want except abasketball player, because
you're not tall, buddy, and ifyou got my jeans, man, you're
not going to be much taller,right?
But you'rereally, you really could put
Tara Thurber (39:31):
(laughs) your mind to anything you want
Yeah.
Eddie Jimenez (39:37):
But I promise you, you gotta want it. What's
important to you. You're goingto go ahead and give the
attention it needs. You're notgoing to, you know, as much as
we want to hear and you we hearthese success stories, they won
the lottery, or they found thebag of money, or whatever the
case is that that doesn'thappen. It doesn't happen. You
have to work. You got to put inthe work. Don't expect to. Fault
(40:00):
for the work you didn't do,right? You need to put in the
work.
Tara Thurber (40:06):
Amazing, amazing, amazing. And coming back to you
know, let's wrap up where we'reat. I know Eddie, you and I
could probably talk for anotherfive hours at this point, but
for our listeners, I don't wantthem to tune us out. We've got
many, many more conversationscoming down the pipeline here.
But let's, let's come back toputting the I in win. Um, you
(40:29):
know, what are the top fivereasons to adopt personal self
care for professional success?
Oh, what you're
Eddie Jimenez (40:39):
saying is to land the plane. That's what you're
saying. Like, I don't know whatour listeners need, but I could
talk all day. Let's, you know,let's go, listeners, stay tuned.
I'm going to tell you my recipefor my old fashioned No, listen,
five reasons. Five reasons.
Right? You really? Why why adoptthis, I and win philosophy. The
(41:02):
reason number one, it's going tofoster sustainable, you know,
sustainable high performance,right? When we bring everything
in, you know, back into, youknow, the whole philosophy,
right? We prioritize mind, body,soul. The reality is individuals
will build a strong, strongfoundation, right? Not only is
(41:23):
it going to prevent burnout, butit's also going to enhance
resilience. So that is one ofthe reasons why. Reason number
two is it starts drivingcollective success through
personal excellence. And what Imean by that is the best version
of me is showing up, right? It'sthe best version of me is
showing up. I'm only going toexpect the best version of you.
(41:45):
Imagine if we all did that. I'mgoing to be a better leader, I'm
going to be a better friend. I'mgoing to be a better partner,
colleague, husband, father,spouse, whatever it is, right?
Reason number three is itencourages accountability and
leadership, right? If we goahead and we own our role, going
back to one of my coreprinciples, right, if we own
(42:08):
that role and we lead byexample, it's going to cultivate
a culture of accountability andempowerment, and that is
extremely important. You are nowworking from my place of power,
of being empowered, not a placeof fear or of lack reason.
Number four, it promotes theinnovation and creativity,
(42:28):
healthy mind, healthy body,healthy soul, creative juices.
What else can I work on? Howelse can I be better and number
number five, and in especiallyfor our workplace listeners,
right? It builds a positive andsupportive, supportive team
culture, right? We hear thesecompanies that have amazing
(42:50):
cultures, and we hear thecompanies that do not right, the
company that don't give a shitabout their employees, they
don't care, right? And we havethe companies where, you know,
the the leaders in the companyreally care about their people.
They care about their clients,right? They care about their
people. We're always talkingabout, oh, that the customer is
always right. No, the hell, thecustomer is not always right.
(43:12):
They're not always right. Yeah,let's look at your people, your
team that is helping you growand expand. If we focus on self
care and personal fulfillment,is going to reduce stress, it's
going to reduce negativity, it'sgoing to be able to replace all
of that with positivity,positivity, gratitude and
resilience. The reality is, it'sgoing to it's going to have a
(43:37):
ripple effect that is going tohelp support a better
environment where individualsare really going to be able to
uplift themselves. They're goingto be able to not only empower
each other, right next playmentality, let's go get it.
Let's together. Yes,
Tara Thurber (43:57):
and I, I right there. I mean, that's closing it
up. Let's win together. I justgot goosebumps. Mic drop. That
was amazing. Mic drop
Unknown (44:08):
now with my old fashioned recipe, let's win
together.
Tara Thurber (44:15):
Let's win together. Ah, brilliant. Eddie.
Eddie, thank you so very muchfor joining us today. We are
defying talent coming to you attop five. Make it a great day.
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