Torch Talk

In this episode of Torch Talk, Lindsey Chupp takes a look at the marketing trends shaping 2026 and what business owners need to understand to stay competitive in a rapidly changing landscape.

Lindsey breaks down the real-world changes businesses are already experiencing, from AI-powered search and content creation to shifting social media algorithms and evolving consumer behavior. Rather than focusing on predictions alone, the conve...

In this episode of Torch Talk, Lindsey Chupp sits down with Jordan Ray, Digital and Local Sales Manager at WKYC and TEGNA Media, to unpack the rapidly changing world of advertising, streaming television, and data-driven marketing.

As media consumption becomes more fragmented, Jordan explains how businesses can navigate the growing number of platforms, target the right audiences, and make smarter marketing investments. From streaming...

In this episode of Torch Talk, Lindsey Chupp sits down with Rachel Summers, COO of Fierce Creative Solutions, for an honest conversation about leadership, growth, hiring, and what it takes to build a strong team.

Drawing from her experience helping grow Fierce over the last four years, Rachel shares lessons learned from navigating rapid growth, developing company culture, and building systems that support both employees and clients.

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In this episode of Torch Talk, Lindsey Chupp sits down with Suzi Lantz, leadership development consultant and founder of Personal Peak Consulting, for a conversation about leadership growth, team dynamics, and what it takes to build healthy organizational cultures.

Drawing from her experience coaching executives and leadership teams, Suzi shares why many leaders get stuck, how self-awareness shapes influence, and why leadership deve...

In this episode of Torch Talk, Lindsey Chupp and Julia Kooser break down what branding actually means in 2026 and why it’s far more than just a logo or color palette.

The conversation explores how strong brands create clarity, consistency, and trust across every customer interaction. Lindsey and Julia explain how businesses can build brands that actually stand out in a crowded market, from messaging and mission to customer exp...

In this episode of Torch Talk, Lindsey Chupp sits down with Rob Robincheck, better known as Cutco Rob, to talk about sales, customer relationships, and what it takes to build a successful career around trust and consistency.

After nearly three decades with Cutco, Rob shares how a summer job turned into a lifelong career and how he became the company's top-performing representative worldwide. Along the way, he offers practical insigh...

In this episode of Torch Talk, Lindsey Chupp breaks down what’s changing in search engine optimization and what businesses actually need to pay attention to moving into 2026.

As AI continues to reshape how people search, Lindsey explains why relying on Google alone is no longer enough and how businesses need to think about visibility across multiple platforms.

The conversation walks through what SEO really is, how to measure wh...

In this episode of Torch Talk, Lindsey Chupp sits down with Mike Eberly, President of Weaver Commercial Contractors, to talk about leadership, growth, and what it takes to run a successful commercial construction company.

Mike shares his journey from working on a dairy farm to stepping into the president role and why that brings a unique perspective shaped by hands-on experience and years of working his way through the company.

The c...

In this episode of Torch Talk, Lindsey Chupp sits down with Julia Kooser to break down what’s actually changing in social media and what businesses need to be paying attention to moving into 2026.

As platforms evolve and search behavior shifts, social media is no longer just about posting content. Lindsey and Julia unpack how social is now directly tied to visibility, search, and long-term brand growth.

The conversation explore...

In this episode of Torch Talk, Lindsey Chupp sits down with Dwayne Detweiler, owner of Salt Creek Coffee Roasting Company, to discuss building a business rooted in quality, consistency, and community.

After spending decades in ministry, Dwayne shares how he transitioned into entrepreneurship and what it looked like to grow a coffee roasting business from a small garage setup into a full-time operation.

The conversation highlights a s...

How to Spend Smarter on Paid Ads

In this episode of Torch Talk, Lindsey Chupp breaks down what’s happening in the world of paid digital advertising and what businesses need to understand about PPC moving into 2026.

As platforms like Google and Facebook continue to evolve, Lindsey explains how AI is changing the way ads are created, delivered, and optimized—and why many traditional strategies no longer work the same way th...

In this episode of Torch Talk, Lindsey Chupp sits down with Leah Hudson, a strategic marketing leader, for a deep dive into what it actually takes to build, scale, and adapt marketing in a growing organization.

Drawing from her time at Culligan, Leah shares how she helped lead regional expansion, digital transformation, and post-acquisition integration across multiple markets. Her experience highlights the reality that marketing is ...

In this episode of Torch Talk, Lindsey Chupp sits down with Rodd Welker, leadership coach and founder of Eagle Advisor Group, for a practical conversation about developing leaders, strengthening teams, and improving performance through intentional growth.

Rodd shares over 35 years' worth of insights from working with organizations across industries and leadership levels. The conversation explores common challenges leaders face today...

In this episode of Torch Talk, Lindsey Chupp sits down with Cody Carpenter, Vice President of Branches Worldwide, for a behind-the-scenes look at building a global organization, navigating growth, and developing leaders with long-term impact.

Cody shares the story of Branches from its early days to where it is today, along with all of the challenges, setbacks, and lessons learned along the way. The conversation explores what it take...

In this episode of Torch Talk, Lindsey Chupp sits down with Shasta Mast, Director of Leadership Holmes County at the Holmes County Chamber of Commerce, to discuss developing leaders, strengthening communities, and building connections that last.

Shasta shares the story behind Leadership Holmes County and how the program was created to address a real need: developing confident, capable leaders in a growing but tight-knit community. T...

In this episode of Torch Talk, Lindsey Chupp is joined by Julia Kooser for a blaze Business Expo wrap-up, breaking down the key insights, frameworks, and marketing resources shared during the event.

The conversation focuses on one of the biggest challenges business owners face today: lack of clarity. Lindsey walks through how many companies are making marketing decisions based on guesswork instead of data, and why that leads to inco...

In this episode of Torch Talk, Lindsey Chupp sits down with Misty Fraelich-Clark, Human Resources leader at Hummel Group, for a candid and practical conversation about modern HR strategy, talent acquisition, and building workplaces that truly support people.

Misty shares insight from years in the HR field, walking through the biggest challenges organizations are facing today, including attracting top talent, improving retention, and...

In this episode of Torch Talk, Lindsey Chupp sits down with Seth Buckwalter, President of Whitaker Meyers, for a practical and eye-opening conversation about risk management, insurance strategy, and protecting what matters most in business.

Seth unpacks real-world scenarios that many business owners overlook, from special event coverage and cyber threats to employment practices liability, directors and officers insurance, and hired ...

In this episode of Torch Talk, Lindsey Chupp sits down with Linda Allison, founder of Allison Management Solutions, for a practical and insightful conversation about leadership, people management, and building strong workplace systems.

Linda shares perspective from years of experience working with organizations on HR strategy, team development, and operational structure. The discussion explores common leadership blind spots, hiring ...