Tough Cookie: The Wally “Famous” Amos Story
Tough Cookie: The Wally “Famous” Amos Story, named the Tribeca Festival’s 2025 Nonfiction Audio Storytelling Award winner, tells the story of a Black pop-culture icon and cookie mogul, through his booms and busts spanning the American century, from the perspective of his daughter, Sarah Amos. Famous Amos was an overnight hit, leading to a life of glamour, prestige, and cookies for Wally and his family—for a while. But all the charisma and fame in the world couldn’t save Wally from a string of bad business decisions and a family fractured by his choices. From Vanity Fair, this six-part series unravels decades of family drama—alternately hilarious and heartbreaking—against a backdrop of ’70s and ’80s pop-culture nostalgia while asking the question: Can you ever really escape your family’s past?
Episodes
A poor Black kid from the segregated South, Wally Amos would go on to be one of the most recognizable business and pop-culture figures of the 1970s and 1980s after launching Famous Amos chocolate chip cookies—before sadly losing it all. Join host Sarah Amos as she finally faces her father’s incredible but extremely messy legacy head-on in Tough Cookie: The Wally “Famous” Amos Story. Coming October 29.
Meet Wally Amos. He founded the ubiquitous Famous Amos Chocolate Chip Cookies in 1975, turning the brand into an overnight sensation and himself into a pop-culture fixture in the 1970s and 1980s.
But there’s a darker side to Wally’s seemingly sweet story. One filled with five marriages to six women and a string of bad business decisions that led him to lose the empire he had created.
When he passed away ...
Born in 1936 in Tallahassee, Florida, Wally Amos would rise from a poor Black kid in the segregated South to the first Black agent at the William Morris Agency, by way of time in New York City, the Air Force, and even Hawaii.
He starts a family and has his first real taste of what success looks like—but struggles with the limitations placed on him as a Black man in America. Wally was raised to believe in himself, even...
From Andy Warhol to Andy Kaufman, the meteoric success of Famous Amos Chocolate Chip Cookies was filled with big personalities and truly original ideas, infused with the undeniable charm of Wally every step of the way.
But what on earth possessed him, then a struggling talent manager living in Los Angeles with his second family, to start a chocolate chip cookie company?
New episodes every Wednesday.
On the surface, Wally Amos appears to have it all: the fame, the fortune, and a new wife and daughter. And to top it off, he’s living in a big pink mansion in Hawaii. He’s also helping support literacy, making a name for himself as a motivational speaker and even visiting the White House. But in reality, Wally is on the verge of losing it all.
What can Wally do to save Famous Amos? And how can he do it without losin...
As Wally Amos continues to chase the fading fame from his Famous Amos days, he drifts farther and farther away from those who know him best, including host Sarah Amos, his daughter.
New wives, new cookie companies, and new schemes to win back his fame create a version of her dad from which Sarah does her best to run. But to Sarah’s surprise, it's Wally who makes the much more dramatic escape.
New episodes every Wedn...
The final chapter of Wally Amos’s life (and this podcast) begins with him quite literally on the run back to Hawaii and sets up a series of painful battles for host Sarah Amos and her family.
As Sarah navigates the struggles so many face with an aging parent, she is finally forced to reckon with a father and life she had managed to avoid unpacking at all costs.
Will the Amos family be able to come together ...
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