Today Jen Tough dives into the most common mistakes artists make and gives a variety of simple solutions and helpful advice on how to avoid them.
The top mistakes are:
1. Out of date website
2. Confusing online name identification
3. Not networking enough
4. Not entering enough juried shows
5. Not having a spreadsheet to keep track of gallery approaches
6. Not having a simple annual marketing plan
7. Not tracking time spent in the studio and time spent on marketing
8. Not interacting enough with galleries/curators/arts professionals
9. Expecting to be "discovered"
10. Spending the majority of marketing efforts on Instagram
Join the Artist Alliance: https://www.jentough.com/membership
Join Jen in Santa Fe for a live workshop, "The Tough Method to Artist Success" October 10-12 / https://www.jentough.com/santafe2022
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An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.