Neon Cowboys Founder, Asia Hall, on Dealing with Knockoffs and Protecting Intellectual Property

On this episode of Tough Stuff, Founder of Neon Cowboys Asia Hall sits down with me for a compelling conversation all about the challenges of business ownership in the direct-to-consumer world — from protecting intellectual property to dealing with knock-offs to scaling with a small team. Asia also shared more about a few of her favorite projects, like working with celebrities including Kesha and Beyonce, which all came about thanks to Neon Cowboys’ one-of-a-kind light-integrated fashion accessories. Prepare to be inspired as she opens up about her passion for unique tech-based apparel while getting honest about the difficulties of meeting customer expectations.

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⏱️ TIMESTAMPS

[00:01:36] The origin story of Neon Cowboys

[00:04:08] The struggles of fighting copycats and dupe culture

[00:08:35] The plight of customer frustrations with the pre-order model of business

[00:12:00] The process and struggles with getting patent protection

[00:16:02] The pros and cons of working with Amazon as a fashion tech brand

[00:16:55] How Neon Cowboys is working to expand their market presence

[00:20:26] Overcoming challenges in the consumer goods industry

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✦ Today’s Guest: Asia Hall ✦

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