There hasn't been a single fragrance brand that has cracked the code on creating a fragrance that is 100% botanical, has zero synthetics, uses non- denatured alcohol AND smells like a truly fine fragrance with all it's complexities (until now!).
One or two have gotten close, but consumers complain they smell too strongly of layered essential oils and not enough like the perfumes they miss. Don't get me wrong, I wear essential oils all day and love them. But I missed having a perfume to love. The other thing is that most of them are still using petroleum derived additives in their denatured alcohol.
When my friend Gaya, the visionary CEO behind Wyld Notes, approached me about ingredients for the this new 100% synthetic free fragrance line, I honestly didn't realize just how difficult it would be to create something that was 100% natural.
This podcast is our story, the behind the scenes that takes you from the vision to the creation of Wyld Notes. (launching in March!). We expose why the "clean" fragrance movement isn't as clean as you think it is and why Wyld Notes is so different than anything else out there.
In today's episode, we're chatting about:
• Why synthetic fragrances are linked to migraines, skin reactions, and hormone disruption
• How Wyld Notes sources ingredients from regenerative farms
• The truth about denatured alcohol in perfumes
• Why traditional fragrance houses resist going 100% natural
• How to layer botanical perfumes for a unique signature scent
- Find your signature Wyld Scent with the scent quiz
- Read the shownotes
- Watch the interview on You Tube
About Wyld Notes
Launching Mid March!
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