Is that plant "derived" ingredient ACTUALLY better for you? A lot of companies certainly want you to think so. So today, we're getting ahead of a conversation that I think will only get bigger in the coming years.
Here's the trend I'm seeing in the beauty industry: companies, brands and manufacturers are taking ingredients that are historically made from byproducts of petrochemicals and using byproducts of bioethanol instead. Then, the brands are advertising "plant-based" ingredients, painting the picture that they are completely safe and non-toxic.
Here's the thing: these ingredients are better for the environment. It's a step in the right direction. However, the final ingredient is exactly the same. So let's break down this case of greenwashing so you can spot it in stores. I currently work in the bioethanol industry, so I'm intimately familiar with how these ingredients are made and I'm dedicated to making this as simple to understand as possible.
Head on over to https://toxinfreeish.com/avoid-list in order to get the full context behind the ingredients we're talking about in this episode!
In today's episode, we're chatting about:
- How my new job is giving me a full behind the scenes look into how these ingredients are made
- The environmental benefits of using bioethanol over petroleum products
- My problem with the marketing tactics that paint these products as non-toxic
- A deep dive into phenoxylethanol
Mentioned in this episode:
Wyld Notes
Get 10% off Wyld Notes Botanical Perfume: https://wyldnotes.com/discount/WENDY10?ref=KathrynOstapuk
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