In this episode of Toy Business Unboxed, we sit down with Lauren, a freelance toy and game designer and founder of Wise Water Studio. Lauren shares her inspiring journey from aspiring architect to successful entrepreneur, working with top brands like Pokemon, Hatchimals, and Bluey. We dive into the importance of networking and community involvement in the toy industry, and Lauren offers valuable insights into balancing creative work with business management as a freelancer. From her educational background at Otis College of Art and Design to her experiences navigating the pandemic, Lauren's story is full of lessons for anyone looking to carve their own path in the industry. We also discuss her participation in events and organizations like Women in Toys, her strategies for client engagement, and her advice for newcomers. Tune in for an engaging discussion packed with actionable tips and industry wisdom!
⭐Highlights:
00:00 Introduction to Toy Business Unboxed
00:43 Meet Lauren: A Journey from Architecture to Toy Design
01:38 Discovering the Toy Design Program
06:58 Transitioning to Freelance Work
11:08 Challenges and Rewards of Freelancing
16:35 Networking and Community Involvement
20:54 Advice for Aspiring Toy Designers
27:17 Conclusion and Final Thoughts
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