Join us in this episode of Toy Business Unboxed, as we welcome Carol, the senior customer relations manager at Mom's Choice Award. Carol brings decades of experience in business development and over five years of expertise in the toy industry. This episode dives into the significance of incorporating awards like the Mom's Choice Award into your marketing strategy and how it benefits toy brands. Carol explains the selection and evaluation process for awarding toys, and how winning brands can leverage their awards through public relations, social media, and continuous engagement. Learn how to select the right products for submission, the role of comprehensive packaging, and staying updated with marketing trends. Carol also shares insights on working with influencers and avoiding common mistakes, ensuring you maximize the benefits of an award to boost your toy business's credibility and visibility. Don't miss tips for newcomers in the toy industry and the importance of knowing your audience.
⭐Highlights:
00:00 Introduction to Toy Business Unboxed
00:47 Meet Carol from Mom's Choice Awards
02:14 The Importance of Awards in Toy Marketing
03:13 The Evaluation Process at Mom's Choice Awards
05:12 Leveraging Awards for Continued Success
11:14 Social Media Strategies for Toy Companies
17:30 Common Mistakes and Best Practices
22:53 Final Thoughts and Advice for Newcomers
25:08 Conclusion and Farewell
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