In our episode of Toy Business Unboxed, we are thrilled to have Jeff, the president of Left Justified Studio and Prolific Games. Jeff brings over two decades of experience in the tabletop game industry, sharing insights into his career journey, from working at renowned companies like Atlas Games and Fantasy Flight Games to eventually founding his own publishing venture. Jeff dives deep into his strategic decision to acquire Prolific Games, detailing the evaluation and acquisition process, and the challenges encountered along the way. He highlights his best-selling game, Flapjacks and Sasquatches, and its success story. Additionally, Jeff discusses his partnership with Toy Launch for optimizing Amazon sales and managing digital marketing efforts. He also offers valuable advice for budding game designers and entrepreneurs in the industry, emphasizing the importance of starting immediately and leveraging available resources. This episode is packed with useful insights for anyone interested in the intricacies of the tabletop game business.
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