Join us in this episode of Toy Business Unboxed as we dive into the secrets of the toy industry. In this March 2025 webinar, we'll explore the 'Five Pillars of Digital Marketing' specifically tailored for the toy and game business: content marketing, social media marketing, digital ads, email marketing, and SMS marketing. Learn practical tips, see real-life examples, and understand how to integrate these strategies to boost brand visibility, engage customers, and maximize sales. Jason also shares insights from his journey, challenges faced, and the importance of passion and perseverance in the toy industry. Don't miss the actionable advice on optimizing digital campaigns and measuring success. Tune in for a comprehensive guide on transforming your playtime ideas into profitable businesses.
⭐ Highlights:
00:00 Introduction to Toy Business Unboxed
01:46 Jason Hsieh's Journey and Background
04:46 Overview of the Five Pillars of Digital Marketing
06:41 Content Marketing Strategies
13:23 Social Media Marketing Insights
19:02 Effective Digital Advertising Techniques
27:41 Maximizing Email Marketing
38:11 The Power of SMS Marketing
40:21 Integrating the Five Pillars for Success
41:24 Conclusion and Next Steps
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