In our episode of Toy Business Unboxed, we chats with Kyle Mundy, a seasoned leader with over 25 years of experience in product development, marketing, and e-commerce. Kyle shares his journey in the toy industry, from his early days at Intex to his experiences at companies like Pacific Cycle and Banzai. The discussion digs deep into the challenges of managing seasonal products, especially with the shift towards e-commerce platforms like Amazon. Kyle provides valuable insights into forecasting, inventory management, and the impact of online marketplaces. He also shares his thoughts on the evolving consumer behavior in the e-commerce landscape and the strategic decisions brands must make to thrive. Tune in for a comprehensive look at the dynamic world of seasonal toy products and essential advice for those entering the industry.
⭐ Highlights:
00:00 Introduction to Toy Business Unboxed
00:42 Meet Kyle: A Toy Industry Veteran
01:24 Kyle's Journey in the Toy Industry
02:21 Challenges of Managing Seasonal Products
06:44 Impact of E-commerce on the Toy Industry
10:58 Navigating Amazon's Marketplace
22:10 Vendor Central vs. Seller Central
25:49 Final Thoughts and Advice for Toy Entrepreneur
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