In our episode of Toy Business Unbox, we welcomed a seasoned brand strategy expert from Liithos, an IP company at the forefront of the gaming world. Together, we delve into Liithos' innovative approach including the creation of the satirical character RantCPU by founder Michael Mumbauer. We explore Liithos' unique cross-industry collaborations, impressive background in licensing, and their multi-faceted strategy to introduce RantCPU through trading cards, comics, and video games. Tune in to discover insights on overcoming challenges with new IPs, exciting product concepts, and the bright future of RantCPU in the toy and collectible space.
⭐ Highlights:
00:00 Introduction to Toy Business Unboxed
00:43 Meet the Expert: Jason Hsieh
01:44 Introducing Liithos and RantCPU
02:10 RantCPU: The Satirical AI
04:29 Collaborations and Product Launches
05:34 The Trading Card Industry Insight
06:27 Expanding RantCPU's Universe
11:09 Challenges and Strategies in Licensing
25:53 Future Prospects and Exciting Ventures
26:59 Conclusion and Farewell
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