In our episode of Toy Business Unboxed, join us as we unveil the secrets behind the 'Toy Launch Formula,' designed to help both new and existing toy brands thrive on Amazon. Throughout this February 2025 masterclass, we cover essential strategies such as inventory management, listing optimization, and impactful marketing. Learn from real-life case studies and get actionable tips on advertising, collecting reviews, and ensuring compliance with Amazon's guidelines. Whether you're launching a new toy or seeking to boost your existing product's performance, this episode is packed with invaluable advice to help you scale your brand on Amazon.
⭐ Highlights:
00:00 Introduction to Toy Business Unboxed
00:42 February 2025 Masterclass Overview
01:16 Webinar Goals and Agenda
02:22 Jason Hsieh's Journey into the Toy Industry
04:25 Principles of Toys and Games Marketing
07:53 Amazon Product Launch Phases
10:31 Legal and Compliance for Toys and Games
13:30 Market and Competitor Analysis
17:03 Creating an Optimized Amazon Listing
27:06 Initial Review Strategy for Amazon
28:36 Understanding Profit Margins and Pricing
30:30 Advertising Strategies on Amazon
33:01 External Traffic and Promotional Plans
34:05 Inventory Management and Logistics
34:46 Q&A and Free Brand Audit Offer
35:41 Conclusion and Next Steps
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