Are you unknowingly sabotaging the results from your trade shows? If you're doing one of these four killer mistakes, you are ruining your shows, and nobody may ever know you're doing anything wrong. That's why you've got to hear this.
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These are four huge mistakes. These are killers. Here's the thing, you can have the best show ever. And you could still tank your results. Why? Because these four mistakes happen before the show and after the show.
(1) The first mistake is not spending enough time to set the right goals.
(2) Mistake number two is not qualifying leads. That's doing a giveaway or scanning badges, and that's all you're doing.
(3) The third killer mistake is not having a solid follow up process put in place Before the show starts.
(4) The fourth mistake is to judge the trade show By the end results, by what happens after the show, after all the follow-up.
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