[This episode originally aired August 19th, 2019]
This week, we’re investigating a company that've both looked up to in the past — note-taking and organization powerhouse Evernote. They’re an established leader in the market and one of the first movers in the space, but the tradeoffs they’ve made to get there have put the company in dire straits.
The biggest problem Evernote has is product-market fit. As big as Evernote is, they really don’t have a handle on what their customers actually want. And while a strong freemium acquisition strategy netted them 225M users, they’re not taking advantage of that base at all. As an 11-year-old company, we can assume that they’re battling some pretty strong tech debt issues as well, which really isn’t a good place to be with so many new competitors entering the market.
How can Evernote get themselves back on top? Take a listen to find out.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
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