2025 In Review - What You Can Expect In 2026 | Ep 67 | Trades Secrets: Contractor Marketing

In this reflective episode of Trades Secrets, Amanda and Devon review everything that 2025 taught us about marketing, research, agency life, and more. What worked? What didn’t work? And most importantly, why.

This is not just a look back. It’s a look forward - through the lens of curiosity, intentionality, and growth. The hosts also outline how they’re thinking about 2026: where to double down, what to release, and how to create work that aligns with your values.

Key Takeaways: 

• AI is here to stay; however, the correct implementation and guardrails are the keys to success with AI in your business
• Brand Awareness is critical - make sure all of your branding is cohesive and easy for Google to understand what you do and where you do it
• Reviews are still king and will continue to be in 2026

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: 

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As 

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com 

Find out how we can help you grow your business: https://elevmarketing.com/ 

Read about the latest in the field: https://elevmarketing.com/blog/ 

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At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at [e-mail] to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.