In this episode of Trade Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans).
We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofle are becoming essential for contractors in today’s digital-first marketplace.
Episode Highlights:
- Then vs. Now: How Roofle went from slowing down websites and attracting tire-kickers to becoming a fast, high-quality lead generator.
- Evolving Buyer Behavior: Why today’s homeowners expect instant quotes, real-time engagement, and digital convenience.
- Marketing Integration: How Elevation Marketing’s paid and organic strategies supercharge Roofle’s performance.
- Sales Enablement: How contractors are using Roofle as a live sales tool in the home to close more deals faster.
- Pipeline Growth: How to turn a simple website plugin into a full pipeline-filling system with three-tier Roofle programs.
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At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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