Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Pat (00:12):
hello and welcome to Digital Tourism Insights, a
podcast by Digital Relativity.
I'm your host, Pat Strader,founder and CEO 20 years of
experience in travel and tourismmarketing.
And I invite you to join me eachweek for a quick look at
industry trends, research,emerging technologies, and real
talk on what works, whatdoesn't, and why.
(00:34):
So grab a coffee, a beer, or acocktail, there is no judgment
here, and let's have some funwith an honest and irreverent
look into the nitty gritty oftravel and tourism marketing.
Hey everybody, welcome toepisode one of Digital Tourism
Insights, a podcast by DigitalRelativity.
This is going to be a short one.
All I want to do is share withyou some of the ideas behind the
(00:56):
podcast, what our hopes are interms of being able to convey
information, share ideas, andinteract on things that are
important to you and your workin the travel and tourism
marketing space.
These episodes are intended tobe something that you can listen
to quickly, driving to work,lunch break, taking a walk,
whatever the case may be.
(01:16):
My intent is for these to beshort, sweet, a little snarky, a
little sassy.
We're going to have some funwith it.
And also the length of eachepisode will vary just depending
upon what the topics are athand.
There are a handful of topicsthat I will be covering on each
episode moving forward.
First of all is going to beindustry insights and trends.
(01:36):
This is going to be looking atthings that are happening in the
marketing and advertising spacethat are trending.
Just for you to pay attentionto, we can dive deeper into them
just depending upon what thetopics are at hand.
But an underlying part of thistopic will be in each episode is
looking at the data points andthe things that we see day to
(01:58):
day about how people areconsuming media, how people are
interacting with media and thosetypes of things.
So this particular segment issomething that I'm hopeful you
can.
Analyze where you are with whatyou're doing with your marketing
and advertising.
Pivot is necessary, or at leastput some things on your radar
for consideration down the road.
(02:19):
The next piece that we're goingto cover in each episode is
going to be a tech spotlight.
So we talk about this being atrue digital podcast.
It's not going to be strictlydigital related technology
because technology can come invarious forms.
For example, we're seeing out ofhome billboards, incorporating
digital components.
(02:39):
Things like that, but it's goingto be covering things like
analytics, machine learning,data management, those kinds of
dense topics at times.
But we're going to dive intothem quickly, demystify it a
little bit.
And the whole point of this isjust to be informal and inform.
I'd also like to have adestination focus.
This is going to be what I'mgoing to need your help with in
(03:01):
identifying real world examples.
And of course, feel free tosubmit your own work if you'd
like.
But we're looking at real worldexamples.
Not necessarily case studies.
Case studies would be great.
That's fine.
But just examples of marketingand advertising in the travel
and tourism in the wild that canhopefully inspire us, give us
some ideas and things that wecan learn from what other people
(03:24):
are doing.
Additionally, we will have asection that I'm going to refer
to as the research roundup.
There are a number of fantasticfolks in this industry that have
been longtime leaders, such asLongwoods International, Miles
Partnership, and we're going tolook at this types of studies
and we're Look at the reportsand the things of that nature
(03:48):
that give us great insights intothe strategies that we build and
employ.
In addition to that, there'sgoing to be some smaller studies
and other things that are notnecessarily the big, dense
research reports, but are stillinsightful and I think helpful
as we craft strategies anddetermine tactics.
These are things that we feelcan be helpful, this evidence
(04:11):
versus antidote and guessing.
And it's really important thatwe look at those types of
things.
Versus just pulling straws outof the air and making decisions
based upon opinion versus fact.
So lastly, I'd like to have asegment where you have an
opportunity to ask questions orpresent topics that you'd like
(04:34):
to be covered.
So we'll have a section for thatlistener questions, listener
feedback, listener topics,whatever the hell we want to
call it.
We can do whatever we want.
This is our podcast.
And so feel free to email mewith any topics, questions, real
world examples, anything at TTIat digital relativity.
(04:54):
com.
That's TTI at digitalrelativity.
com.
You can text 209 300 5017.
It's 209 300 5017.
You can also find me on at PatStrader.
Feel free to send me anythoughts, ideas, or feedback.
I'd love to hear it.
So I envision these episodes tobe something in the range of 15
(05:19):
to 30 minutes a piece.
I really don't envision evergoing longer than 30 minutes
because let's just face it,nobody wants to listen to me
talk that long.
And it's going to depend uponwhat the topic is at hand.
There will be some times.
That it will run longer, butagain, my intent is to keep
these short and sweet.
(05:40):
Also, the intent is to do theseon a weekly basis, however, I
can assure you that there'sgoing to be some weeks that we
don't have any episodespublished.
I'm really going to do my bestto get these things out in a
timely manner.
The fact is that there's nothingto talk about.
I'm not going to just produce anepisode for the sake of talking.
(06:01):
That's it.
This is just a quickintroduction to this podcast to
give you a lay of the land ofwhat we're trying to accomplish.
Again, our goal is to providesome useful information and some
things that you can apply tohelp you learn and improve and
as always learning from eachother.
Thanks for joining me and lookforward to the next steps.
(06:26):
that's all for today's episode.
I hope that you found one smallpiece of information to help you
along your marketing journey.
If you have any questions over atopic that you'd like to hear
covered or a great example oftravel and tourism marketing in
the wild, I'd love to hear fromyou.
Just drop me an email, tti atdigital relativity.
com.
That's tti at digitalrelativity.
(06:47):
com.
You can text 209 300 5017.
That's 209 300 5017.
Or message me on X at PatStrader.
I'm your host, Pat Strader,signing off, and I invite you to
subscribe wherever you get yourpodcasts and join us next time
as we continue to explore thefuture of travel and tourism
(07:09):
marketing.
hello and welcome to Digital Tourism Insights, a
podcast by Digital Relativity.
I'm your host, Pat Strader,founder and CEO 20 years of
experience in travel and tourismmarketing.
And I invite you to join me eachweek for a quick look at
industry trends, research,emerging technologies, and real
talk on what works, whatdoesn't, and why.
(00:34):
So grab a coffee, a beer, or acocktail, there is no judgment
here, and let's have some funwith an honest and irreverent
look into the nitty gritty oftravel and tourism marketing.
Hey everybody, welcome toepisode one of Digital Tourism
Insights, a podcast by DigitalRelativity.
This is going to be a short one.
All I want to do is share withyou some of the ideas behind the
(00:56):
podcast, what our hopes are interms of being able to convey
information, share ideas, andinteract on things that are
important to you and your workin the travel and tourism
marketing space.
These episodes are intended tobe something that you can listen
to quickly, driving to work,lunch break, taking a walk,
whatever the case may be.
(01:16):
My intent is for these to beshort, sweet, a little snarky, a
little sassy.
We're going to have some funwith it.
And also the length of eachepisode will vary just depending
upon what the topics are athand.
There are a handful of topicsthat I will be covering on each
episode moving forward.
First of all is going to beindustry insights and trends.
(01:36):
This is going to be looking atthings that are happening in the
marketing and advertising spacethat are trending.
Just for you to pay attentionto, we can dive deeper into them
just depending upon what thetopics are at hand.
But an underlying part of thistopic will be in each episode is
looking at the data points andthe things that we see day to
(01:58):
day about how people areconsuming media, how people are
interacting with media and thosetypes of things.
So this particular segment issomething that I'm hopeful you
can.
Analyze where you are with whatyou're doing with your marketing
and advertising.
Pivot is necessary, or at leastput some things on your radar
for consideration down the road.
(02:19):
The next piece that we're goingto cover in each episode is
going to be a tech spotlight.
So we talk about this being atrue digital podcast.
It's not going to be strictlydigital related technology
because technology can come invarious forms.
For example, we're seeing out ofhome billboards, incorporating
digital components.
(02:39):
Things like that, but it's goingto be covering things like
analytics, machine learning,data management, those kinds of
dense topics at times.
But we're going to dive intothem quickly, demystify it a
little bit.
And the whole point of this isjust to be informal and inform.
I'd also like to have adestination focus.
This is going to be what I'mgoing to need your help with in
(03:01):
identifying real world examples.
And of course, feel free tosubmit your own work if you'd
like.
But we're looking at real worldexamples.
Not necessarily case studies.
Case studies would be great.
That's fine.
But just examples of marketingand advertising in the travel
and tourism in the wild that canhopefully inspire us, give us
some ideas and things that wecan learn from what other people
(03:24):
are doing.
Additionally, we will have asection that I'm going to refer
to as the research roundup.
There are a number of fantasticfolks in this industry that have
been longtime leaders, such asLongwoods International, Miles
Partnership, and we're going tolook at this types of studies
and we're Look at the reportsand the things of that nature
(03:48):
that give us great insights intothe strategies that we build and
employ.
In addition to that, there'sgoing to be some smaller studies
and other things that are notnecessarily the big, dense
research reports, but are stillinsightful and I think helpful
as we craft strategies anddetermine tactics.
These are things that we feelcan be helpful, this evidence
(04:11):
versus antidote and guessing.
And it's really important thatwe look at those types of
things.
Versus just pulling straws outof the air and making decisions
based upon opinion versus fact.
So lastly, I'd like to have asegment where you have an
opportunity to ask questions orpresent topics that you'd like
(04:34):
to be covered.
So we'll have a section for thatlistener questions, listener
feedback, listener topics,whatever the hell we want to
call it.
We can do whatever we want.
This is our podcast.
And so feel free to email mewith any topics, questions, real
world examples, anything at TTIat digital relativity.
(04:54):
com.
That's TTI at digitalrelativity.
com.
You can text 209 300 5017.
It's 209 300 5017.
You can also find me on at PatStrader.
Feel free to send me anythoughts, ideas, or feedback.
I'd love to hear it.
So I envision these episodes tobe something in the range of 15
(05:19):
to 30 minutes a piece.
I really don't envision evergoing longer than 30 minutes
because let's just face it,nobody wants to listen to me
talk that long.
And it's going to depend uponwhat the topic is at hand.
There will be some times.
That it will run longer, butagain, my intent is to keep
these short and sweet.
(05:40):
Also, the intent is to do theseon a weekly basis, however, I
can assure you that there'sgoing to be some weeks that we
don't have any episodespublished.
I'm really going to do my bestto get these things out in a
timely manner.
The fact is that there's nothingto talk about.
I'm not going to just produce anepisode for the sake of talking.
(06:01):
That's it.
This is just a quickintroduction to this podcast to
give you a lay of the land ofwhat we're trying to accomplish.
Again, our goal is to providesome useful information and some
things that you can apply tohelp you learn and improve and
as always learning from eachother.
Thanks for joining me and lookforward to the next steps.
(06:26):
that's all for today's episode.
I hope that you found one smallpiece of information to help you
along your marketing journey.
If you have any questions over atopic that you'd like to hear
covered or a great example oftravel and tourism marketing in
the wild, I'd love to hear fromyou.
Just drop me an email, tti atdigital relativity.
com.
That's tti at digitalrelativity.
(06:47):
com.
You can text 209 300 5017.
That's 209 300 5017.
Or message me on X at PatStrader.
I'm your host, Pat Strader,signing off, and I invite you to
subscribe wherever you get yourpodcasts and join us next time
as we continue to explore thefuture of travel and tourism
(07:09):
marketing.
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