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What if seeing yourself through another lens could completely transform your self-perception? TEDx speaker and professional photographer Julie Ulstrup takes us on a journey exploring how the images we hold of ourselves shape our relationships, career paths, and sense of worth. Julie reveals how photography became her vehicle for helping people literally see themselves in new light. "Nearly 90% of everything that our brain processes in any given moment is visual," she explains, highlighting why a single photograph can trigger profound shifts in self-awareness. From cancer patients rediscovering their vitality during treatment to entrepreneurs stepping into new identities, Julie's work demonstrates the power of visual representation to change our internal narratives.

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Visit Julie’s website https://www.julieulstrup.com/speaking to watch her TED Talk or visit https://www.julieulstrup.com/ to learn more about her photography. 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh Porthouse (00:00):
The views expressed in this podcast are
solely those of the podcast hostand guest and do not
necessarily represent those ofour distribution partners,
supporting businessrelationships or supported
audience.
Welcome to Transacting Value,where we talk about practical

(00:22):
applications for instigatingself-worth when dealing with
each other and even withinourselves, where we foster a
podcast listening experiencethat lets you hear the power of
a value system for managingburnout, establishing boundaries
, fostering community andfinding identity.
My name is Josh Porthouse, I'myour host and we are redefining
sovereignty of character.

(00:42):
This is why values still holdvalue.
This is Transacting Value.

Julie Ulstrup (00:49):
Nearly 90% of everything that our brain
processes in any given moment isvisual, and so to be able to
see a photograph, a physicalrepresentation of what you look
like and how you show up in theworld, is really powerful.

Josh Porthouse (01:08):
Today on Transacting Value.
How you view yourself candirectly impact and even dictate
how other people see you aswell, and today we're talking
with TEDx speaker andprofessional photographer, Julie
Allstrip.
All about what that means andhow to capture somebody in just
the right light so that theycontinue to view themselves in a

(01:30):
way they want other people tosee themselves as well.
Now, without further ado, I'mJosh Porthouse, I'm your host
and from SDYT Media, this isTransacting Value, Julie, how
are you doing?

Julie Ulstrup (01:43):
I'm great.
How are you, Josh?

Josh Porthouse (01:45):
I'm doing very well.
I appreciate the opportunity tocome on and talk and get your
perspective.
I think you're maybe the secondphotographer we've ever had on
the show, definitely the firstwith an entire career in
education first.
Yeah, so I guess my firstquestion, just to sort of set

(02:07):
the stage here what does thislook like for you?
Let's just build some resonancehere.
Where are you from?
What sort of things have shapedyour perspective in all of
these transitions and what's thewhy?

Julie Ulstrup (02:19):
Well, I live in Colorado right now.
I was born in LA, so I've had alife where I've moved around a
bit, and transformation hasalways been really exciting for
me, changing things up in my ownlife and my personal life and

(02:41):
my professional life.
I worked as an educator for 25years in higher education, in
high school and middle school,and loved it until I didn't
anymore and it was time for meto do something different and I
wanted to create something thatwould create impact, influence

(03:03):
and, of course, income.
And I was able to do that as aphotographer pretty quickly and
pretty lucratively solucratively, that's maybe not a
word, and that doesn't oftenhappen with photographers.
With photographers, it's oftena race to the bottom in the

(03:23):
entrepreneurial world becausepeople are doing it for free.
Can I get a cheap this, can Iget a Anyway?
So I created this campaign toreally help people change the
way they see themselves and, inturn, change the way they see
the world and change the way theworld sees them.

Josh Porthouse (03:45):
Obviously this is intentional, this is
deliberate, the way you'reposing people, the advice you're
giving them, obviously, theinsight I think your photos are
also going to give them.
But what about the nerves, thecourage, the I don't know
appetite, the drive, theambition?
I'm assuming for some peoplethere's some anxiety too.

Julie Ulstrup (04:06):
Oh yeah, and any woman probably over the age of
35 being and some men too, butreally are terrified to have a
photograph taken, terrified tocreate something that is, I
always feel like Mr Papa Giorgiono, not Papa Giorgio, the guy

(04:29):
in my big fat Greek wedding,george Portakalis, who always is
, you know, it comes from theGreek word Well, portrait comes
from the French word portray,and people can be afraid of what
we put out in the world andbeing seen in a much bigger way.
So that has been my road toreally helping people change the

(04:56):
way they see themselves andseeing what they have to offer.

Josh Porthouse (05:01):
I think people can be afraid, but is that
always a problem?
Do you think Like to the pointwhere maybe it actually requires
change, or is it just somethingdo you think we can learn to
accept?

Julie Ulstrup (05:13):
Is what a problem ?
What's the question?

Josh Porthouse (05:17):
Those sort of nerves, that sort of anxiety,
that sort of worry about how wecome across in the world, that
maybe even that degree ofawareness is it necessary?

Julie Ulstrup (05:35):
I think that there are ways to overcome being
seen.
As you know, sometimes peopleplay small and they think I'm
too old, I'm too young, I'm toofat, I'm too thin, my eyes
aren't right, my hair's notright.
What if I don't choose theright clothes?
Am I going to look this way oranother?
There's that fear of judgmentand fear of really showing who
we are in the world.

Josh Porthouse (05:54):
Well, we don't know.
I mean, you mentionedtransition earlier, 25 years in
education to then say, well,maybe I'm not the educator in
the same style I was before,maybe I'm not the educator in
the same style I was before.

Julie Ulstrup (06:07):
Yeah, Still some sort of identity shift,
absolutely, absolutely.
And I've had clients,entrepreneur or whatever it is a

(06:29):
financial planner.
If they're just starting acareer, maybe they haven't seen
themselves that way before.

Josh Porthouse (06:36):
Sure, what do you think it is about the photos
that gives people that sense ofrecognition, gives people that
sense of recognition.

Julie Ulstrup (06:46):
So in the way that I photograph people, I
start and I create space forthem.
So I worked as a schoolcounselor for 20 years, so
creating space is something thatcomes naturally to me, and I
ask them a series of questionsabout who they are.
What would your friends youknow, what are words your
friends would say about you?
What about colleagues?

(07:06):
And really getting to the coreof who that person is is really
getting to the core of who theyare in the world, much less
their role in their business ortheir family, and when I've done
family portraits, which I'vealso done, it's the same thing.
You know, what does your familyenjoy together?

(07:27):
How would you describe yourself?
So really creating a spacewhere people are comfortable
being who they are in front ofthe camera?
Because that you're right, itcan be terrifying.

Josh Porthouse (07:40):
Yeah, yeah, absolutely.
Are you familiar with this?
Well, I assume maybe you are.
But this continuum of emotionalintelligence, oh yeah, right,

(08:00):
how you either want to comeacross or how you come across in
your own head.
To then, how do you come acrosswhen it's out of your head,
essentially, and how do peoplereceive it right, and then how
you manage and control thosethings as well, I suppose.
So, when you're talking thatdegree of emotional intelligence
for somebody, what kind of animpact have you found

(08:21):
transitions to have or hold whenthey involve identity?

Julie Ulstrup (08:27):
So I do a lot of volunteer work and I photograph
women who are going throughbreast cancer treatment.
As one example, and I had awoman tell me that after she
wasn't feeling well because ofthe side effects from
chemotherapy and she's a veryself-aware woman, she's actually

(08:50):
a therapist herself she saidshe felt like she was dying
because of this treatment.
The treatment was so hard andshe started to choke up when she
started to tell this story andshe said when I saw these
photographs of me looking verymuch alive, I knew that

(09:12):
everything was going to be okayand that I could do this Like.
She saw that spark in herself.
And you know, when you talkabout social, emotional learning
, a lot of times as adults, aspeople out in the world
entrepreneurs, business peoplewe don't have that opportunity
to get reflected back to us whowe really are, unless it's a

(09:36):
formal review or something likethat.
So having that really personalexperience of so having that
really personal experience ofhaving yourself reflected back
to you and you can actually seeit nearly 90% of everything that
our brain processes in anygiven moment is visual, and so

(10:06):
to be able to see a photograph,a physical representation of
what you look like and how youshow up in the world, is really
powerful.

Josh Porthouse (10:10):
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Julie Ulstrup (10:59):
And to be able to see a photograph, a physical
representation of what you looklike and how you show up in the
world, is really powerful.

Josh Porthouse (11:10):
Absolutely, absolutely.
And the feedback point you justmentioned, I guess it is really
hard to come by.
I mean professional development, maybe not, like you said, your
annual reviews, or, like, in mycase, for anybody new to the
show and Julie you included mostof my career has been in the
Marine Corps infantry, and sowhat that looks like compared to

(11:31):
, I don't know, an educationsystem as a teacher or a
photographer or any other outlet, has its differences.
But one mechanism, one metricwhere it's very similar is
there's not a lot of personaldevelopment feedback you're
getting at least not with adegree of seriousness, unless
you're just giving somebody ahard time or something.

(11:51):
But the professional feedback'sthere.
Yeah, run faster, your score'snot high enough, do more
pull-ups All sorts of measurablethings for performance, but not
really internally.
And I think when you try topull in or well, in the DOD,
department of Defense case, whenyou actually pull in the
majority of your entry-levelstaff, let's call it, or

(12:15):
employee base human capital, at17 to 22 or 17 to 24 years old,
I think that kind of personalfeedback can be pivotal 10 years
later, 20 years later, whenthey get out of the DOD.

Julie Ulstrup (12:30):
Absolutely.

Josh Porthouse (12:31):
What do you think works to overcome that?
Because that deficiency, likeyou just said, is pretty common
Coming out of a workplace ortransitioning from one identity,
when it's associated directlyto your professional role, into
a new identity, when your rolechanges.
How do you bridge the gap, howdo you address that?

Julie Ulstrup (12:52):
like you said, it's that awareness, it's that
um.
And, by the way, my, my son,served as an infantryman in the
army, as a ranger, so thank youfor your service, especially
today.

Josh Porthouse (13:07):
Absolutely and thank him for his.

Julie Ulstrup (13:09):
As we celebrate the day of this recording.
I think, like you said, ittakes a real awareness.
That I always reallyappreciated about working as a
counselor is being able to givepeople those tools so when they

(13:29):
went out into the world theycould reflect back to themselves
and say who am I being today?
What is my purpose?
How am I going forward?
What does that look like for me?
How is that creating impact andinfluence in the world?

Josh Porthouse (13:49):
Go ahead, I was just going to say those are big
topics and so when everythingseems like, when there's more
potential energy in the universethan actually kinetic that
you're controlling, there's somany possibilities, what is my

(14:10):
purpose really gets outshinedmore often than not by how do I
pay the electric bill.
So I think oftentimes all ofthose considerations can get
pushed aside.
Like you said, the CEOs, theentrepreneurs, the work-life
imbalance type high-functioningpeople it tends to be more the
afterthought than theforethought.
So what role do you findphotography having in that
regard, as a reminder or as aninspiration?

Julie Ulstrup (14:40):
Or how do you qualify that?
Yeah, I think it's both.
I think it's a reminder of whowe are in this moment, in this
present moment.
It's a reflection of everythingthat's brought us to where we
are, and it can also be aprojection of who we want to
become.

Josh Porthouse (14:54):
So does that mean we all go find I mean
professional bias here aside butdoes that mean we all go find
professional photographers onour work, anniversaries, just to
catalog?
Or how do we complement?

Julie Ulstrup (15:06):
that.
Well, that's one way to do it.
I think working with a coach aswell is a great way to make
sure that your values arealigned your values, my values
our values are aligned in whatwe're doing and how we move
forward.
You know, to your point.

(15:26):
You know paying the electricbill and doing all of the things
that we need to do in ourday-to-day and really connecting
with the value of why am I herein the world?
What is the work that I'm hereto do?
You know, I would say this 25year career that I've had as an

(15:47):
educator, this career that I'vehad as an entrepreneur, a
photographer and a coachingconsultant I actually coach and
consult other businesses reallycomes down to my basic core
values of helping people tobecome the next best version of

(16:08):
themselves, whether that's in aphotograph where they can see
the next best version ofthemselves, you know, like I
said, literally through adifferent lens, or in their,
their day-to-day habits.
You know, you know this frombeing in the military there are
certain things you got to do andif you don't do those things,
you're not going to pay the bill.

Josh Porthouse (16:30):
Absolutely.
All right, folks sit tight,We'll be right back on
Transacting Value.

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Josh Porthouse (17:14):
Absolutely, absolutely, and even still,
though it becomes a sort ofindoctrinated way of thinking
and viewing the world.
Because that's all perspectives, I suppose.
Right, it's just, you absorb itfrom the culture you're most
accustomed to in the moment.
And so what about when thatchanges?
You know you, you move to adifferent city, state, a new

(17:37):
school, uh, where you spent timein Spain, for example.
I think I heard you say, right,well, you spent time in Spain,
for example.

Julie Ulstrup (17:42):
I think I heard you say right, I did.
I had a six-month sabbatical inSpain.

Josh Porthouse (17:49):
That was cool.

Julie Ulstrup (17:51):
It was really cool and I feel like everything
that we do, when we do itpurposefully again, whether
we're looking forward orreflecting back, you know what
is?
What did I bring to thatexperience?
Or when I go in withintentional purpose, what is it

(18:13):
that I want to bring into thisnext, you know, chapter of my
life?

Josh Porthouse (18:21):
How do you know?
I mean, how do you know what'sappropriate, let alone maybe
specifically what to bring orwho that's going to help create
you into in the future?
I mean, how do you prioritizeany of that?

Julie Ulstrup (18:33):
You know there's a lot of talk about authenticity
, right, but there's also reallyfeeling into and knowing into
who you are, who we areindividually.

Josh Porthouse (18:49):
Okay, and how are?

Julie Ulstrup (18:51):
you going to bring your gifts to any given
situation?

Josh Porthouse (18:56):
Well, sure, that's two different things, I
suppose, but probably equalimportance.
Yeah, what you bring, and thenwhat's the situation?
Yeah, absolutely.
Well, the awareness, like wementioned earlier, yes, and so
this is actually a good point.
I think this is a good point ofthe show.
It's called developingcharacter, d-d-d.
Developing character, and Julie, you included as well.

(19:26):
Again is it's two questions andmy working theory from, I guess
you could say, an informallyexposed social psychology
perspective here, growing upmost of my adult life in the
Marine Corps infantry.
It is limited when it's appliedto, well, regular society
outside the military, but it'sinteresting because then,
deploying all over the world,the only exposure I got was

(19:51):
firsthand, and so it wasn'tnecessarily through a classroom
and it wasn't necessarilythrough a Zoom screen.
It was on foot in villages witha rifle, trying to figure out
who to talk to, how to talk to,and and in a lot of those places
, obviously the americans arehere, we're in uniform, right?

(20:13):
yeah but they don't like us,they didn't want us there.
Yeah, is he just going to makeit worse?
You're drawing attention orwhatever reasons we don't want
to talk to you.
But the more we spoke, the morewe realized we do have things
in common, like we're both justtrying to protect our families
and we both have jobs and we'reboth, you know, filling this
sense of service or duty orwhatever applied.

(20:34):
And so my theory is that valuesare a shortcut to identity, but
also relationship andcommunication and, all things
considered, culture in anyenvironment.
And so my two questions yeah,thank you.
So my two questions for you, aswell as vulnerable as you want
to be, but my first is rooted asyou were growing up, just for

(20:56):
the sake of a baseline what weresome of the values you were
exposed to or that you maybewere raised on?

Julie Ulstrup (21:04):
Yeah and I'm happy to share.
So I was born in LA and myfamily moved to Chicago when I
was five and family was alwaysstill is very important to my
parents.
My dad is still alive, we havefamily in Norway and we had

(21:24):
family in California.
And people say to me they'relike, oh, that must have been
hard and now I'm a grandparentmyself and I felt really close
to my grandparents and I thinkit was that very intentional
choice that my parents made.
We moved because my dad had ajob transfer and then my parents
made, you know, we movedbecause my dad had a job

(21:45):
transfer and then, you know, myparents fell in love with the
Chicago area, you know.
So my dad still lives there,but family was always really
important.
So part of what I grew upexposed to was the huge gift of
visiting family in California,visiting family in Norway.

(22:07):
That wasn't like a thing thatpeople did when I was growing up
.
People weren't, you know, likehopping over to Europe, like
people hop over to Europe, so.
So part of that for me alsobecame this sense of adventure
and this sense of, you know,really finding out, like getting

(22:29):
to know my cousins, and I wasable to hear my dad speaking
Norwegian with my grandmotherand finding like just really
that, listening, you know,listening for understanding body
language, you know, and thoseweren't things I don't think
that were ever said to me, but Ibecame very aware of you know

(22:51):
people and how we interact witheach other and what that looks
like and what that means, andand understanding so and again.
So that led to my career as acounselor.
My mom was an educator, youknow, working in higher ed.
So you know, kind of it allbuilds on each other and I think

(23:13):
if each of us look at ourhistory for better or for worse,
like maybe we're like, oh no,I'm not going to be like that
because of the way we grew up.
Or oh yes, I am going to belike that because I, I
appreciate that and I love thatabout my culture and my heritage

(23:34):
.

Josh Porthouse (23:34):
Whether it's just your own experience or not,
you know well, that's a benefitto the awareness you were
describing earlier and and thenobviously, historically,
throughout your lineage,whatever legacy they then
provided.
I think it helps because itgives you options, not because
it gives you a life sentence.

Julie Ulstrup (23:51):
A hundred percent .

Josh Porthouse (23:53):
Yeah, and I think I guess, now that I'm
saying it out loud, you couldalso translate that to then
whatever professional experienceyou've had up to that point
where it doesn't mean thatthat's who you were or all you
were, it's just who you werethen.
And what can you take to moveforward then in the future?
Super powerful.
So my second question then isso what?

(24:14):
What are some of your valuesnow?
How has that shifted andchanged?

Julie Ulstrup (24:19):
Well, interestingly, my values now are
.
One of my biggest values iscourageous action.
There's a deep awareness for meof courageous coming from the
heart, you know, knowing what isin my heart, and I'm a person

(24:39):
who I know enough about myselfto know that.
You know I need to sleep onsomething overnight.
I'm not going to be a personwho's going to make a decision
right away, but if somethingreally feels like it's the right
thing to do, even though it'sscary, I'm probably going to do
it and I can't give like a youknow metrics.

(25:02):
If this, then this you walkinginto a town with a rifle in a

(25:27):
you know US serviceman's uniformis different than me walking on
the Camino de Santiago.
I had an experience where Iheard a woman, so I had been
there five months and my Spanishwas fluent.
There were people that thoughtthat I was a European at that
point, which made me reallyhappy.

Josh Porthouse (25:47):
Yeah, congratulations.

Julie Ulstrup (25:49):
Thank you, yeah, and I heard a woman in very, you
know, english kind of SpanishDonde esta una restaurante?
You know this woman asking, andI went up to her and I asked
her.
I said can I help you?
And she said, oh, I'm lookingfor a restaurant and I don't
speak Spanish very well.
She was trying, though, right,she was 70 years old, she was

(26:11):
also on a sabbatical, she was anun from Western Pennsylvania,
and so you know that interaction, you know it just made her day
a little bit easier finding arestaurant.

Josh Porthouse (26:27):
Yeah, it's interesting.
Like we talked about earlier,humanity tends to recognize
humanity.
I think it's the humility inthat process that dictates the
outcome.
Yeah, and it really can be apowerful shift.
But you talk a lot about this,right?
You actually have a TED Talkonline as well.

Julie Ulstrup (26:47):
I do yeah.

Josh Porthouse (26:48):
How to transform the way you see yourself.

Julie Ulstrup (26:51):
Yes.

Josh Porthouse (26:52):
Is this a short process?
How do we do it?
What does that mean?
What does it look like?
What are your thoughts?

Julie Ulstrup (26:57):
Well, I had the one example.
I've had other women, I mean,I've had high school seniors to
see photographs of them.
So, yes, it can happen thatquickly Now, whether or not it
sticks, you know, there arepeople who literally, they see
the photographs that we'vecreated and they cry, they cry

(27:19):
because, they've never seenthemselves that way.

Josh Porthouse (27:27):
Yeah, pride, because they've never seen
themselves that way.
Um, but yeah, alrighty, folkssit tight and we'll be right
back on.
Transacting Value.
Alrighty folks, if you'relooking for more perspective and
more podcasts, you can checkout Transacting Value Wreaths
Across America Radio.
Listen in on iHeartRadio.

Julie Ulstrup (27:46):
You know, there are people who, literally, they
see the photographs that we'vecreated and they cry, they cry
because, they've never seenthemselves that way yeah.

Josh Porthouse (28:01):
So then that's when, for example, photos exist.
But then what about?
Well, as a guidance counselor,for example, working at the
school?
I'm assuming you said highereducation.
So what is that?
17, 18 years old to early 20s.

Julie Ulstrup (28:17):
Yes, actually I worked at the university level.
I worked also with gradstudents and there was even some
adult education in there.
I was in program development.
So but yeah, 24, you know 28.

Josh Porthouse (28:32):
Yeah, so you saw all different phases of
identity crises and socialpressure, and question and
judgment.
So then, for example, theearlier groups in terms of age,
the younger groups, right ofstudents, professors, maybe the
kids where their parents wereprofessors they're all going

(28:54):
through the same things, butfrom a hundred different
backgrounds for a hundreddifferent students.
So is there a through line, isthere a commonality that you
could look at and say this isgenerally how you can work
through some of these things.
What advice do you have?

Julie Ulstrup (29:19):
Well, I think it's so individual.
I mean there were certainlyprograms that programs that we
would initiate at school level.
You know different programs for, um, we had a program for when
I was in, when I worked withmiddle school.
I like to say I was in middleschool for seven years, I worked
in middle school for sevenyears but, um, you know, I had,
I ran, a program that was calledgirls on the run and it was.

(29:39):
I'm also a very athletic personso I liked I gave these young
women the opportunity.
You know, okay, what would itbe like to move your body in a
way that you haven't moved itbefore, and we started walking
and then they would, you know,run and you know, and so that
can change, that can change theway they see themselves like I

(30:01):
can be a runner.
In fact, one of the women shewas a girl at the time seventh,
eighth, ninth, eighth, ninthgrade.
Now she has daughters who areon the cross country team in
their middle school you know soyeah, it can change
generationally.
I used to say you know yourquestion about working with

(30:24):
middle schoolers.
Middle school can be a reallyhard time, but I would always
lovingly say I loved it.
They're like, they're liketoddlers because they're just,
they have these bodies that kindof look like adults, but they
don't really know what to dowith them yet.
You know, kind of like a puppyeven, and they're figuring it

(30:44):
all out.
So it's a pivotal time and it'sa.
It's a way to really instillsome of those things that they
can use in their future.

Josh Porthouse (30:55):
That's interesting too.
You know, metaphorically thatsaying it takes a village to
raise a child, yeah, I think onone hand, right, there's some
physical credibility to that,like I need help babysitting or
picking the kids up from schoolor you know whatever, I got to
work late, Can you feed them,type stuff.
But I think metaphorically it'spretty interesting too, because
you start to gain perspective.
The more conversations you have, you start to gain insight and

(31:19):
whatever how you want to parentor grandparent, and what that
role looks like for you as youget older.
Do you think to that point yoursense of adventure and travel
and it sounds like servicemindedness or servant leadership
, to some capacity to helpeverybody else.
Is that easy to translate?

(31:40):
Is that easy to conveyintergenerationally now to your
kids or, two layers deep, toyour grandkids?

Julie Ulstrup (31:49):
What part are you asking?
Is it easy to translate?

Josh Porthouse (31:52):
Those traits, the passion for those, the
impact of those values, thepreference for that kind of a
perspective on the world andawareness of yourself, all of it
, yeah.

Julie Ulstrup (32:02):
Yes, I don't find it difficult because I'm very
intentional.
I'm very intentional about theway I am and what I do and what
I say and how I interact andcommunicate with my children my
children are adults as well aswith my grandchildren.
You know supporting them andloving them, and you know like

(32:28):
my parents have done.
You know we travel together.
I travel with my adult childrenand their spouses and my
grandchildren, and so that'spart of you.
Know that value instead of youknow like, not that I don't give
them presents.
I give them presents, but youknow like, instead of inundating

(32:48):
them with things, one of myvalues is experiences and having
those experiences and thosetimes together.
Will you indulge me in a storyabout my grandson?

Josh Porthouse (33:04):
Yeah, absolutely .

Julie Ulstrup (33:05):
Okay, so, working as a photographer, he plays.
He's six years old and he playsfootball.
One of them have threegrandsons.
He's six years old and he playsfootball and he plays on this
team where they live in Colorado.
There are several professionalathletes.
They have dads who areprofessional athletes, so

(33:26):
they're playing flag footballand I'm there at the game and
I'm, you know, trying to getsome pictures of him.
I've got my really long ones onmy camera and you know, these
boys are pretty serious becausethey're dead, like it's.
It's the culture of theirfamily, right like and, and it's
the culture of my grandkidsfamily too, like they play

(33:46):
sports, but they're, but they'renot professional athletes.
He sees me in the end zone andhe just gives up this big wave
Grandma, is that you?
He was happy I was there, hewasn't embarrassed.
I don't know if he'll rememberthat in three years, six years,

(34:09):
12 years, but he will have thosepictures and he'll know that I
was at his games and that I wasthere for him and that I was
cheering him on.

Josh Porthouse (34:19):
Yeah Well, and it's got to feel good to you too
.

Julie Ulstrup (34:23):
Oh, yeah, yeah.

Josh Porthouse (34:24):
Yeah, that's a fair amount of feedback.
You really can't get fromanywhere, I assume, other than
grandchildren.
True, that's a fair amount offeedback you really can't get
from anywhere, I assume, otherthan grandchildren.
True, that's true, yeah.
So okay, julie, I really havetwo more questions for you for
the sake of time.
And I'm curious, because we'vetalked about awareness, your
self-awareness, your socialawareness, these kinds of things
as you grow up, or as you'vegrown up in this case, and then,

(34:46):
I guess, a fair amount of thedegree of self-control that
comes with that how you want tobe perceived or how you could be
, or how you want to come acrossin the world.
But what does that do for,maybe intrinsically worth,
because I don't seeself-awareness and self-worth as
necessarily the same.

(35:07):
How do you view those two?
And then my second question iswhat has it all done for your
sense of self-worth then?

Julie Ulstrup (35:15):
now, so I would say that self-worth is how we
define it.

Josh Porthouse (35:22):
What do you mean ?

Julie Ulstrup (35:24):
Who do we want to be?
How do we want to be in theworld?
We can get to the why we wantto be in the world, you know.
We can get to the why we wantto be that way, but it doesn't.
That doesn't really matter.
What matters is how we're goingto show up, who we're going to
be, what we value and for me, mywhole life has been based on.

(35:46):
I believe that we're here tolove and to learn.
We're here to learn to loveourselves, have a deeper sense
of who we are, and that reallydefines our own self-worth.
Nobody else can define ourworth for us.
Yeah, and then learning.

(36:11):
So we learn about ourselves, welearn about our community.
We learn about our environment.
We learn what we're good at.
We learn what we enjoy doing.
We learn how we want tointeract with people and what we
want that to look like.
What do we want our lives tolook like?

Josh Porthouse (36:26):
And that's how we define birth.
That, I guess, is probably themost accurately spiritually
descriptive answer I can thinkof for some sense of fulfillment
for everybody.
Yeah, I mean you, justregardless of anybody's belief
system or background.

(36:47):
I feel like you just summed itup 350, some odd million ways
for everybody in the UnitedStates to say now I get it.

Julie Ulstrup (36:56):
Oh, good, well, that was easy, that was easy for
me that was easy, well done,yeah, yeah.

Josh Porthouse (37:05):
And then the love that comes with that, I
think maybe stems from theunderstanding and the empathy
that that process can bring.
I don't know if it'snecessarily as readily apparent,
but yeah, photography businessas a startup I'm assuming, not a

(37:32):
franchise and then building itto what it is, yeah.
What has that done for you andyour self-worth then?

Julie Ulstrup (37:39):
Yeah, so it's been incredible, and what it's
helped me to realize is that Ihave this.
My experience has been thateducators often believe that
staying in this box is the bestplace to stay.
And we're going to stay herefor 20 years and we're going to
retire, and we're going to getour retirement and then maybe

(38:02):
we'll do another job and it'llbe okay.
And a lot of times, you know,stay in on the treadmill.
I've heard people in themilitary get to that point as
well and what I realized isthere's so much more that ways

(38:22):
that we can have impact andinfluence and have income.
This story that I had been fedand that a lot of people I
believe still in education stillbelieve is um, you know that
this is, this is where I am.
I've reached a certain pointthat this is where I need to say

(38:44):
I can't do anything else, Iwon't make this.
You know all these stories thatpeople tell themselves and it's
not true.
It's not true that'sinteresting too.

Josh Porthouse (38:56):
Photography, I think, provides a unique
opportunity to show potentialyeah, or art in, maybe to show
potential to hundreds ofmillions of different
perspectives and communicate itin a way that makes sense,

(39:16):
without limiting beliefs,without bias and facade, but the
subjective interpretation isstill there.
I think, not for nothing, thatyou've chosen a ridiculously
powerful profession as a resultof your experience, and I'm, for
one, glad you're doingsomething positive with that
kind of authority.

(39:37):
So, yeah, thank you for findingyour calling, I guess, and then
obviously also for coming onthe show.
I really appreciate your time.

Julie Ulstrup (39:45):
It's been such a pleasure, thank you.
Thank you for the thoughtfulconversation and it's been great
.

Josh Porthouse (39:54):
Absolutely.
Thanks for saying that.
Now to that point.
If anybody wants to find outmore about your photography or
purchase prints, or maybe theywant to be a client, where do
people go?
Or your TED Talk, for thatmatter.

Julie Ulstrup (40:03):
So my TED Talk is on my website.
It's also, you know, looking upmy name, Julie Ulstrup TED
Talk.
Right now.
The best way to connect with mewould be on LinkedIn and you
can look up Julie Allstrup.
I also have a YouTube channelthat is actually Educator to
Entrepreneur TV and I work witheducators.

(40:27):
It's interesting.
I've created that 360 degreesof okay, let's get into really
seeing your brilliance and howyou want to show up in the world
and what does that look like?

Josh Porthouse (40:43):
That is going to be pretty interesting.
I'm going to track it down andfor anybody listening to this
conversation who wants to aswell, if you, depending on the
player, you're streaming thisconversation on.
If you click see more.
If you click show more, there'sa drop down description for
this conversation in there.
You'll also see links then toJulie's LinkedIn and this really
cool concept Educator toEntrepreneur TV on YouTube.

(41:06):
Both of those links will be inthe description so you guys can
get there as well.
But again, julie, awesome,awesome opportunity to get to
know you and talk to you alittle bit and showcase your
perspective in a differentmedium than your camera can.
So I really value theopportunity.
Thank you again for your time.

Julie Ulstrup (41:24):
Thank you so much , josh, I appreciate it.

Josh Porthouse (41:26):
Absolutely, to everybody else who's tuned in
and listening to theconversation.
Thank you guys for listening toeverything that Julie had to
say, and obviously you can findout more on YouTube with her TED
Talk.
But what you've gotten out ofthis conversation, what you've
gotten out of this show, you canfind more of our conversations
at our website, at transactingvalue podcastcom.
You can also go to the homepageand on the right hand side of

(41:48):
the screen right around here onmy video feed, you can click,
leave a voicemail and you gettwo minutes.
It's audio.
Whatever your feedback is, yourappreciation, your gratitude,
your advice and, especially ifit's for Julie, make sure you
mention the episode and we'llforward it to her and she can
get your feedback that way aswell, because, like we said,
feedback is invaluable.
But it takes a village to raisechildren and we're basically

(42:10):
just all older kids.
So, anyway, thank you guys fortuning in, listening to the show
and make sure to follow alongwith us on Facebook, on LinkedIn
and on YouTube.
But until next time, that wasTransacting Value.
Thank you to our show partnersand folks.
Thank you for tuning in andappreciating our value as we all

(42:31):
grow through life together, tocheck out our other
conversations or even tocontribute through feedback
follows time, money or talentand to let us know what you
think of the show.
Please leave a review on ourwebsite,
transactingvaluepodcastcom.
We also stream new episodesevery Monday at 9 am Eastern
Standard Time through all ofyour favorite podcasting
platforms like Spotify, iheartand TuneIn.

(42:53):
You can now hear TransactingValue on Wreaths Across America
Radio.
Head to wreathsacrossamericaorg.
Slash transactingvalue tosponsor a wreath and remember,
honor and teach the value offreedom for future generations,
of freedom for futuregenerations.
On behalf of our team and ourglobal ambassadors, as you all
strive to establish clarity andpurpose, ensure social

(43:14):
tranquility and secure theblessings of liberty or
individual sovereignty ofcharacter for yourselves and
your posterity, we will continueinstigating self-worth and
we'll meet you there Until nexttime.
That was Transacting Value.

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