December 30, 2024 • 49 mins
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Discover the keys to financial empowerment as I engage with Rick Salmeron, CEO of Salmeron Financial. Rick reveals the childhood moment that ignited his passion for finance and how it shaped his career as an independent financial advisor. Our conversation unpacks the essentials of strategic income allocation and stresses the value of unbiased advice and a trustworthy advisor-client partnership for achieving long-term financial goals.
Explore the transformative power of mindset in shaping financial success. Rick and I discuss how life experiences and professional insights intertwine, drawing parallels to adaptive military tactics. We tackle the hurdles faced by those with analytical minds, emphasizing how overcoming the fear of the unknown can lead to significant personal and financial breakthroughs. This episode promises insights into how mindset shifts can serve as a catalyst for unlocking potential and overcoming procrastination.
Understanding personal values is crucial in the quest for financial success. Rick and I underline the importance of self-awareness and how aligning actions with values can prevent financial mismanagement. We delve into the psychological aspects of sudden wealth and the self-sabotage that often accompanies it. Our dialogue offers strategies for building self-worth and embracing growth, presenting personal development as a cornerstone of financial well-being. Join us for a journey into the heart of personal transformation that offers practical wisdom for anyone looking to enhance their financial and personal life.
Rick Salmeron, CFP®, is Dallas-Based CEO of Salmeron Financial, an independent financial advisor (clients coast-to-coast!).
Since 1990, Rick's been guiding individuals, families, and business owners to help them put their hard-earned income and money on the right path – their path, not someone else's – so they can focus on life's real treasures. Like more quality time with family, focusing on growing your business, or even retiring early (who wouldn't want any of that?).
Rick's been a stage speaker, podcast guest on several shows, sharing his financial wisdom with a passion.
Visit https://www.salmeronfinancial.com/ to learn more.
Looking for more perspective, empowerment, and self-worth?
For a chance to hear your question answered on the air, remember to Subscribe and Leave a Voice Message at TransactingValuePodcast.com!
We'll meet you there.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh Porthouse (00:00):
The views expressed in this podcast are
solely those of the podcast hostand guest and do not
necessarily represent those ofour distribution partners,
supporting businessrelationships or supported
audience.
Welcome to Transacting Value,where we talk about practical
applications for instigatingself-worth when dealing with
(00:23):
each other and even withinourselves, when we foster a
podcast listening experiencethat lets you hear the power of
a value system for managingburnout, establishing boundaries
, fostering community andfinding identity.
My name is Josh Porthouse, I'myour host and we are redefining
sovereignty of character.
This is why values still holdvalue.
This is Transacting Value.
Rick Salmeron (00:47):
My subconscious was speaking very loud back then
.
It speaks still loudly today.
However, I'm better atshortening the time frame from
when it speaks to me, tellingthat inner voice go over to this
bench and sit down while Icarry on with my life voice.
Josh Porthouse (01:05):
go over to this bench and sit down while I carry
on with my life.
Today, on Transacting Value,what is your wealth goal?
And often in high stresspositions, especially future
planning is a luxury, so maybeyou haven't even thought about
it, but maybe that's because youhave to stay grounded in the
present.
Protect what you actually careabout securing for your future.
See, on today's conversation,we're talking with the CEO of
(01:28):
Salmeron Financial out of Dallas, Texas, Rick Salmeron.
We're going to find out allabout his recommendations, his
story and a more accurate wealthplanning strategy that may get
you exactly where you want to bein the future.
But for now, without furtherado, folks, I'm Josh Porthouse,
I'm your host and this isTransacting Value.
Rick, what's up, man?
How you doing.
Rick Salmeron (01:49):
Hi, josh, I'm your guest.
It's an honor to be here withyou.
Josh Porthouse (01:52):
I appreciate it.
I appreciate it and I know it'sthe middle of your afternoon,
more or less into the evening,at least as of right now
recording.
I appreciate you taking a breakin your day too.
I'm sure you've got clients anda life and free time you want
to assume as well at some point.
So thanks for your time.
You bet it's all good, happy tocontribute, thank you.
Thank you, I guess.
A couple of things, right,let's build some resonance here.
(02:14):
So, as I understand it, youobviously, like I said, are the
CEO.
You've got your own practice orfirm brokerage I'm not sure the
term, but as an independentfinancial advisor right, that
brokerage I'm not sure the term,but as an independent financial
advisor right, that's right.
Yeah, what is that?
What does that mean?
An independent financialadvisor?
Rick Salmeron (02:30):
To me, the word independent means unbiased,
unattached to one particularcompany or thing.
Okay, I can give sound adviceto successful individuals.
They're mostly still in theaccumulation phase of their life
, although not all of them.
They're very successful in whatthey do.
They make very good income.
However, the wealth buildingprocess, in my view, is two
(02:54):
pieces.
One is generating the incomeand being good at that, and the
other one is how do I bestallocate that income?
From that point, we can makegreat, great money in life.
Yet if we spend it frivolously,if we don't use it wisely, if it
doesn't go into the rightplaces that are headed in the
direction of what we want ourfuture to look like, then we
(03:17):
don't have a very good endresult.
So a lot of people who are goodat what they do, they're very
successful at what they do.
They really don't want to presspause on their life and then
suddenly become a money expertall of a sudden.
They'd rather have someone thatthey trust looking over their
shoulder, making sure that thatmoney is in the right places as
(03:39):
best as it possibly can be,given the resources that they
have and, like I said, headed inthat direction of their future,
not anyone else's future.
And that's where an advisor, afinancial advisor, can come into
play, one who's seasoned andexperienced, who's been there
and done that and still lookingto become more wise in their
trade also at the same time.
(04:00):
But that's kind of a team thatbuilds a pretty strong bridge to
a ship that can get itpropelled in a very efficient
manner.
Josh Porthouse (04:09):
Yeah, absolutely .
That partnership, I think, issuper important, but obviously
especially when it comes tolongevity or legacy or security
or something else.
But you said a coupleinteresting points there where
it's essentially people overprofits or people over
profession.
You know what I mean.
It's a people-based serviceindustry to an extent, but I'm
(04:29):
curious where that comes from.
Let's start here for a second.
Take a couple minutes please,and you know, like, where are
you from?
What sort of things have shapedyour perspective to come to
this sort of a venture?
Rick Salmeron (04:40):
Good question.
I'm from Oklahoma City born andraised, and many people ask me
the question how did you getinto this business?
I mean, why financial advisory?
How come this?
And frankly, it goes back tobelieve it or not when I was
eight years old, on a Saturdaymorning.
It's a true story and I cantell it.
(05:00):
Like it happened last weekend,I'm having breakfast in the
kitchen table of my house, mymother approached me, she places
her hand on my left shoulderand she says Rick, today is
going to be a very special dayfor you.
And I looked at her and I askedher why, mom?
(05:21):
She said because today, honey,I'm going to bring you to a
place called a savings and loanand we are going to open up a
savings account for you.
What does that mean?
Mom?
She replied well, see, honey,if you let them keep your money,
they will pay you money forkeeping your money.
So that was kind of cool.
But still at age eight I didn'treally know what that meant.
But what was good for my momwas good enough for me.
(05:43):
So I dropped my spoon in myFroot Loops, we went into the
car, we drove to the savings andloan.
I proceeded to empty my pockets, all these coins spinning on
the counter, probably 10, 12weeks worth of allowance, I
don't know, $10.
And my mother matched that withanother 10 of hers and my first
(06:03):
savings account was born with20 bucks.
Now it wasn't, josh, until 90days later I received my first
statement in the mail that $20grew to $20.15.
Hey, big money at eight.
I couldn't believe it.
You mean all I have to do islet the money sit there.
(06:25):
I could carry on with my lifeand it will grow.
And that's exactly whathappened.
So fast forward.
I went to school, went tocollege, graduated, got this
corporate America job that Ireally didn't like, but it was
the only job offer that I hadand I lived through that.
And when I ended that career, Ihad and I lived through that.
(06:48):
And when I ended that career Iasked myself what can I do as a
long-term something?
I wanted to be my own boss, myown business owner, my own
entrepreneur, and at that time Ihad no kids, no marriage or
anything.
I remembered that Saturdaymorning in Oklahoma City and I
noticed from that day forwardthis pattern of behavior.
I maxed out on my companyretirement plan.
I bought my first house at age22.
(07:10):
I invested in my first stock atage 18.
I don't say these things tobrag, it's just these were
built-in behaviors in my DNAwhich built a pyramid of wealth,
I'll call it.
That was pretty substantial ata very young age and it
continues to be so today, at mycurrent age, 60.
(07:30):
This is how I capitalized andthought this is easy for me, but
I'll bet these are secrets thata lot of people aren't aware of
.
They're not exactly sure whatto do, and I can build and
create a business out of this.
This is my long-winded answerto your question, but this is
how I got in the business in thefirst place and I love what I
do and I adore helping familiesserve families to build their
(07:54):
wealth so they can build theirlife.
Josh Porthouse (07:56):
What's the draw, though?
I mean you found excitement,obviously, and passion,
especially as a younger kid or ayounger adult, even making
money through savings and, youknow, investments in this kinds
of science social science, Iguess, but am I hearing?
There's a humanity aspect inhere?
That's sort of a parallelupbringing.
Rick Salmeron (08:17):
What's the driver ?
There is, there is.
In my view, and in my view,money is just a tool.
What good does it do for us tomake money?
We don't dust it off and spreadshiny on it and put it on the
shelf and look at it.
We want to use it.
Yeah, the mind square and if youimagine, just draw a plain
square on a piece of paper withfour sides.
(08:38):
One side carries the healthside of your life.
The other side carries yourrelationships with your life,
both personal and professional.
The third side carries yourcontribution to the world, or
how you show up to the world,how you're remembered by others
in other places.
(08:59):
And then the fourth side is thefinancial or money side of your
life.
If you consider those foursides, that covers a lot of
ground for most people, mostpeople's lives.
And if a person is able to rankthemselves on those four sides
a scale out of one to 10, 10being amazing and if they can
(09:19):
say truthfully that they'rescoring a 10 out of 10 on all
those four sides of that square,they've got peace of mind.
And it's my personal as well asprofessional belief.
Perhaps it's biased, but Ibelieve that that money side of
the peace of mind.
Square is the one that supportsall of them.
It's hard to have great healthif we can't provide for it with
(09:43):
what we make.
It's easier to help supportprofessional relationships,
personal relationships, if wehave a healthy pocketbook.
It's easier for us tocontribute to causes that are
near and dear to our heart andshow up in a way that's very
memorable if we can help provideand finance some of those
(10:03):
offerings.
Right, that's the humanity.
Part of it to me is if we canuse our financial life to
fortify our lives and all theother areas, then we've got a
really, really strong, greatlife going for us.
Josh Porthouse (10:16):
Do you think, in your opinion, life experience,
professional, you know, acumendo you think that we're able to
do that effectively today basedon just regular academia and
education, or is that somethingwe should be complementing at
home with additional books,conversations, insights?
Whatever, Is it effective?
Rick Salmeron (10:36):
I think that we all can do that if we choose to
Absolutely Sure.
Josh Porthouse (10:40):
Yeah, but as is I'm saying, like present day at
schools, is it taught that way?
Is it managed well enough?
Is there something we could dodifferently to complement at?
Rick Salmeron (10:49):
home, and this one is an example.
I like to live a philosophy ofgiver's gain and I know when I
give in whatever way that Ipossibly can, I'll gain.
(11:09):
Somehow I don't do thatselfishly.
I just know that when I giveback, that that return, that
boomerang effect will comeeither directly from the source
or from others.
But I'm on this podcast today.
I'm happy to allocate this hourof my time to spend with you to
share this message, hoping thatsomeone will hear this,
something will resonate andtrigger huh, wow, I never
(11:32):
thought of that before this,never considered this, and maybe
this will make a difference intheir day to shift the
trajectory of their life in oneway, maybe an inch or a foot or
a yard in the other direction,to head them towards that better
life result that they'repursuing.
Josh Porthouse (11:52):
All right, folks , sit tight and we'll be right
back on Transacting Value.
Announcement (11:57):
Have you noticed lately how empty everything is?
Empty streets, empty stores,empty schools.
But I'm trying to change theseempty times by being full of
gratitude.
Gratitude means saying thanksto the garbage collector, the
medical providers and all thosewho are helping.
Every day, Things may appearempty around us, but when we're
(12:17):
filled with gratitude, nothingis completely empty inside us.
Gratitude is in you From.
Rick Salmeron (12:24):
PassItOncom.
Maybe this will make adifference in their day to shift
the trajectory of their life inone way, maybe an inch or a
foot or a yard in the otherdirection, to head them towards
that better life result thatthey're pursuing.
Josh Porthouse (12:43):
Oh well, that's the thing too, isn't it Like?
Professionally, most of mycareer has been in the US Marine
Corps as an infantryman, and soone of the things tactically
that we often train to, we callit call for fire, and it's
whenever you need support,specifically artillery mortars,
something like that, to reachout a little further than you
(13:03):
can to soften an area so you cango in on foot and not die I
would not as likely die and sothis call for fire right.
And so the point I'm getting atis they don't always hit on
target right away becausethey're miles away, they can't
see we are their eyes.
So whenever we call them and wetell them, hey, this is where
we need you to hit, this is howmany rounds, this is whatever,
(13:24):
and then we wait for the impactsand we watch the impacts and
then we say, well, you've got toshift, or you've got to add and
drop or whatever the adjustmenthappens to be to get them
closer to the target for theimpact we are anticipating, or
that we want, interestingly, forexample, at every one degree
offset, that we tell them toadjust.
(13:45):
At every 1000 meters indistance away from us, it's
actually shifting over, I'msorry, at every 100 meters away
from us.
It's actually shifting overthis full 10th exponential right
, whatever direction it goes,and so even the small changes
that you're talking about hereincremental and exponential over
(14:05):
years and decades, obviously,and that doesn't even include
anything compounding right.
Rick Salmeron (14:10):
Yeah, and that compounding effect is huge when
you do add that in, for sure.
Josh Porthouse (14:15):
Yeah, yeah.
And so to build these let'scall them habits of thought,
then and make these littlemindset shifts, like you were
describing earlier with yourmindset box, these habits of
thought, then it's somethingthat doesn't seem so fluidly
integrated to me.
You know, usually you getpeople that work on accounting
or math and they're very numbersoriented, very systemic and
(14:36):
whatever, but slightly detachedfrom most physical interpersonal
relationships and conversations, because people aren't quite so
binomial, not quite as exacting.
You know what I mean.
There's usually a preferencefor that.
Have you found that, insupporting both of those focuses
and passions for your life,that it's been easy enough to
swap back and forth, or you findyourself getting more exacting
(14:57):
and calculating in your regularrelationships with people as
well?
Rick Salmeron (15:01):
Well, I'm a left brainer by nature.
I'm analytical by nature.
I'm numbers oriented.
I was very good at math andthat helps me in my trade and
that's helped me and that'shindered me also being
analytical.
I'm very calculated, I'm verymeasured, I'm very
detail-oriented, and that canhelp in certain areas of my life
.
Yet also, at the same time,it's held me back.
(15:22):
I've been afraid to take thatstep ahead.
I've been someone who, naturally, was waiting for the nine
stoplights in front of me toturn green before I took my
first step forward and by doingthat I delay my life.
I realize that more so thanever and I still struggle with
that.
Not sure if I'm answering yourquestion directly.
(15:42):
However, there's goodness andthere's not so goodness when I'm
analytical and it's an indirectway of procrastination
sometimes.
So, being detail-oriented isgood, paying attention to the
details is very good, but at thesame time, sometimes I just
have to stop overanalyzing andjust do it.
(16:03):
Because whatever I'm looking forin my life, usually that delay
factor waiting for those ninestoplights to turn green is my
subconscious being fearful andprotecting me from the unknown
and not wanting to move forward.
Because everything that I dowant in my life, everything that
I want new, better or differentis on the other side of that
(16:25):
fear, and I know that inherently.
Yet my subconscious doesn'tcare about that.
It just cares about protectingme and keeping me safe and
secure, which does help.
I don't want to cross thehighway if there are zooming
cars back and forth.
I want to listen to mysubconscious then to say don't
step forward into the road.
Yeah, absolutely.
But it says that on a lot ofother things that I should be
(16:49):
saying yes to and I'm not.
Well, okay, it's kind of hard.
It's kind of hard to figure outwhich one to disagree with the
subconscious and which one toagree.
Josh Porthouse (16:58):
But self-awareness is is big for me
to realize which ones to flip onthe switch and which ones to
turn off yeah, and, and I bet,even as you're developing your
awareness and introspection, itcan only help with some degree
of empathy, working with clientsas well, so there's probably
plenty of pushback.
You get like well, here's youroptions.
You can put $1,000 into thisfund, or whatever the factor
(17:20):
happens to be, and whatever theamount is, and I say, well, I
could, but I can only afford $50a month, and maybe that's not
entirely accurate, though, likeyou could, shifting priorities.
You could do 75, though, andthis is what it does for you in
20 years, or whatever.
How do you help other peoplework around the same hesitation
or focus on the compoundingbenefit, or whatever the
(17:41):
motivation happens to be?
How do you identify that kindof stuff?
Rick Salmeron (17:44):
It helps being an expert looking from the outside
in, because, as all of usindividuals, we can only see so
much.
We all have blinders on,including myself.
When I'm looking at someoneelse's situation, they're only
able to see so much.
In terms of their money picture, it's like a black box and they
have, say, one flashlight intheir hand and this is all they
(18:07):
can do is shine in this blackbox.
What are the answers towhatever I want to accomplish in
my financial life?
They're only able to see somany things accomplish in my
financial life.
They're only able to see somany things, whereas I can bring
in several flashlights and showthem angles that they have not
considered before.
So the ability to open upoptions for them is very
refreshing.
It's very helpful, it's verysupportive.
(18:29):
They're able to better see thefuture and when they see that
future, whereas they couldn'thave before, they're more
motivated to take action towardsthat future.
Yeah, I'm also able to to tellthem and I'm big believer in
this that in terms of ourfinancial results in life, a lot
of it, josh, is around behaviorthe actions that we take and do
(18:53):
not take, will translate intoour financial results in life.
It has very little, ironically,very little to do with
investment selection, althoughthat's very important.
That's a very small slice ofthe entire pie.
The larger slice of the entirepie is what are you doing or not
doing?
How are you behaving?
(19:14):
Are you freaking out at thewrong moments?
Are you not taking advantage of, say, the right moments?
These are just two examples, butall of our life results look at
your balance sheet today.
Look at your income statement,look at your salary, whatever
nothing right or wrong here thisis all a result of all the
(19:35):
actions that you have taken,starting from yesterday, five
years ago, 10 years ago andbeyond.
Those have all added up towhere you find yourself today.
And when people take a look atthat and they're happy with what
they see and they're happy withthe projection and the
direction that it's going, thenthat means that they need to
stay the course.
(19:56):
If, on the other hand, theyfind a gap or they're realizing
a shortfall somehow, they wantsomething better or different,
then that's a trigger that someof those activities, those
actions need to change, and needto change now, so that we can
see those results soon or evenlonger down the road.
Josh Porthouse (20:15):
How do you gauge that degree of happiness then?
Because obviously everybody'sgoing to be different, so it's a
subjective metric.
Yeah, but to say this is whatyou want, this will get you
where you want to go.
You know the net present valueof somebody's character in any
given moment, you know.
How do you forecast that?
How do you advise that Presentvalue?
Rick Salmeron (20:33):
You ask.
A lot of it's based on aperson's values.
You ask I do?
I ask from the upfront I wantto know more about them as a
person.
I want to know about more thanwhat's important to them, what
is valuable to them?
Because it's our like I saidearlier, with this peace of mind
square, it's our financial sideof our life that can help
(20:53):
support and fertilize andfortify the values that we hold
very dear to our heart.
Those values could be health,those values could be family,
those values could berelationships, whatever that is.
You measure it from a very high, 36,000 feet up in the air what
is important to you in life,and then you kind of scale down
(21:17):
from there to figure out ifthere's money involved or money
can help jettison yourselffaster to that point B.
Then what kind of pot of golddo we need to be creating here
to get you there faster thanyour current course of action?
Josh Porthouse (21:34):
Okay, let me ask you this If you just happened
to stumble on this concept andfound it to be successful, I'd
be very impressed also to havebeen doing it for decades, but
then also really convinced youwere lying, that you just
happened to stumble on itsuccessfully by chance.
So I can't help but thinkyou've perfected some sort of
(21:57):
perspective as you've grown, orsomething I don't know.
Is there a personal developmentjourney that got you this way?
What was your trajectory then?
Rick Salmeron (22:04):
I would just say plain experience.
I've been in the business nowfor 34 years.
Wow, and have I been like thisway?
This is my formula today, howI'm describing it to you today.
Could I say I said that in dayone?
No, not at all.
I mean just fresh out of thegate.
You start somewhere and wayback when, way back when back in
(22:26):
1990, when all this began it'sthrowing stuff out on the wall.
See what happens, see whatworks develop my own style, just
like a brand new tennis playerpicking up a racket for the
first time.
They learned the basic forehandand backhand and serve strokes.
But over time they developtheir own style.
They develop their own way ofdoing things that's very good
(22:48):
and very accurate and producesresults.
And I look at my results andI've got a lot of very, very
happy clients.
I've got many, many happyclients.
I'm managing a lot of money.
I know them as people.
I know them as a unique personwith their own unique values and
their own unique goals andtheir own unique ways of
(23:09):
starting.
Point A yeah, they're point A.
Everyone's got a differentpoint A.
A lot of people have similargoals.
They want to have it down theroad in their future.
But everyone's starting from adifferent dynamic.
It's not just numbers.
It's a lot of emotions.
It's a lot of life experiences.
It's a lot of values.
It's a lot of other dynamics,family relationships and belief
(23:31):
systems.
All of this is it's not assimple as just a number,
although the numbers need to bepaid attention to, but the other
subjective areas are just as,if not more, important.
Josh Porthouse (23:45):
Alrighty, folks sit tight and we'll be right
back on Transacting Value.
Alrighty folks, if you'relooking for more perspective and
more podcasts, you can checkout Transacting Value on Weeds
Across America Radio.
Listen in on iHeartRadio,odyssey and TuneIn.
Rick Salmeron (24:02):
All of this is.
It's not as simple as just anumber, although the numbers
need to be paid attention to,but the other subjective areas
are just as, if not more,important.
Josh Porthouse (24:13):
Yeah Well, and that's the thing of it too right
.
Life is, if not more importantyeah Well, and that's the thing
of it too right.
Life is complex, notnecessarily complicated.
I think there's a lot of truthto that.
I mean, look at this show, forexample.
My personal philosophy and Iguess, to an extent professional
one is that values are ashortcut to identity and
conversation and interpersonalrelationships and fulfillment,
(24:34):
because everybody has them.
Whether they're aware of themor not is sort of the bigger
question, I suppose.
So let me ask you this.
This is a segment of the showthen called Developing.
Character and for anybody who'snew, and obviously you included
two questions, and my goal hereis pretty simple I want to
establish somewhat of a timeline, maybe more for your character
(24:57):
than anything else, but I'musing it to illustrate a point,
to say that wherever you startedin terms of your values and
upbringing and so on, to presentone that it can change.
But two, it's okay.
If it does, it still doesn'thave to throw your entire life
out of alignment, but it mayhelp keep it aligned just the
same, and so, in your case, myfirst question, then, is when
(25:20):
you were growing up, or at leastfrom what you remember, what
were some of the values that youwere actually brought up around
or actually taught?
Rick Salmeron (25:27):
I was taught a value system of money.
My parents were good aboutsaving.
My mother taught me a lot aboutbeing frugal.
She was a coupon clipper.
Her parents, my grandparents,were out of the Great Depression
area.
No matter how little or howmuch you made in terms of money
and income, it didn't matter Ifyou could drive two miles to get
(25:52):
three cents less on a gallon ofgas.
You did that.
You drove two miles to fill upat a cheaper gas station.
It was that type of day-by-daypaying attention to money that I
was raised in.
So that was one value thatagain has helped me in my
current career.
Also, family we were a veryclose family and we still are a
(26:14):
very close family, and I myself,my own family.
We a very close family and westill are a very close family,
and I myself, my own family.
We're very close and there'snothing I can think of that
would replace the relationshipthat I have with my family.
Health also my parents were inthe medical profession and they
placed a great value on stayinghealthy.
So something that you saidearlier that really resonates
(26:37):
with me, josh, is value systems.
I wish I had learned this longago, but I didn't.
But I did learn it the one yearthat if you really would like
to make a stronger, deeperconnection with a person,
whether they could be a completestranger or someone that you
already know, you just want tobring it down, bring it to that
(26:57):
better level, find out whattheir top five values are in
life.
Find out what those are.
See, if, first of all, any ofthose connect with your own
personally, and if they don't,that's okay.
We're all unique, that's fine.
We're all different and weshould be, because that makes
the world great.
But when you know someone'sreally core value system, you
(27:21):
get to get a peek inside theirheart, the window to their soul,
window to their soul, and themore you can support those
values one way or another, thebetter friend you'll be to that
person, the strongerrelationship that you'll have
with that person.
That's something that I reallybelieve can work for anyone and
(27:42):
it's worked for me and Icontinue to pay attention to
that is to identify, of thepeople that I want to pursue a
longer term relationship with,what are their five values, and
those values can change overtime, but at least if you know
what they are now, that's agreat starting point to make a
stronger, deeper connection withthat person.
Josh Porthouse (28:01):
Yeah, I agree.
Plus, it helps to drop thefacade because everybody's got
one.
You know it's a defensemechanism or it's a some sort of
a mask or it's just what youprefer you want other people to
know intentionally.
But but yeah, I think it's abit more raw, like you said,
helps breed a little bit moreresonance.
Rick Salmeron (28:19):
I think a great way to start is to identify your
own top five values.
Yeah, and, like I said, youknow, lead by example.
If I'm going to ask someone,not necessarily point blank I
might you know what are your topfive values in life?
Maybe no one's ever asked themthat question.
However, I want to be able toask that question or pursue that
(28:41):
with confidence, and I do thatbecause I've done that inner
exercise for myself already.
And when I first did thatexercise, I found it very
curious that my conscious wouldrespond with here's the top five
.
Yet really, when I look at myactions, when I take a look at
(29:02):
my bank account, where I'mspending my money, and I'm
noticing where I'm spending mytime and my energy and my money,
that top five list didn't matchup with what my conscious
thought my values were.
I thought that was veryinteresting and very intriguing.
So did that tell me that I amweird or I'm messed up or I
(29:24):
don't know?
It's just very revealing.
Very revealing.
It did make me, I'm sure.
At that time it made me pauseand wonder hmm, maybe my values
aren't what I think that theyare.
Maybe they're actually thisother way.
Yeah, so it's a good innerexercise to do yeah.
And if there's something that Ifind myself I'm spending time
and energy and effort on inareas that I really shouldn't,
(29:46):
well, that's also good to know.
That's good to know.
Josh Porthouse (29:49):
Yeah, sure.
Well then, what's the saying?
I think I heard it somewherebefore If you want to know the
depth of your character, show meyour balance sheet, or
something to that effect Soundsa lot like the same principle.
Rick Salmeron (30:02):
Yeah, something like that If you really want to
know what you value, look atwhere you're spending your money
.
Josh Porthouse (30:07):
Yeah, so you value.
Look at where you're spendingyour money, yeah.
So let me ask you this and thisis actually my second question,
anyways, and not to get insideinto how you spend your money,
necessarily but what are some ofyour values now?
Then I assume over 60 years,time has changed, your
perspectives have shifted, youknow, but what's yours now?
What?
What makes you?
What are your top five?
Rick Salmeron (30:24):
My top five values are health relationships
I should say family, both blood,as well as inner circle.
Personal development is numberthree.
Wealth creation is number fourand five is integrity Doing what
I say I will do.
Those are my top five right nowand they've been that way for a
(30:48):
long time and those, to me, arepretty rock solid.
I don't see myself changingthose anytime soon If I lead my
life and I focus my energy andspend my money in those areas.
There are other also, yes, veryimportant values, for sure.
It's just they just don't quitemake it to the top five and I
(31:08):
feel like if I'm spending mytime and my waking hours and my,
my efforts and my mindset inthose five, that everything else
that also is important to mewill experience this great,
incredible trickle down effect.
Yeah, that will make, hopefully, everything joyful in my life
(31:29):
long term.
Josh Porthouse (31:31):
Well, it's kind of the I don't.
I'm not sure what the actualconcept or construct is, but
like that's the harmonicresonance of the universe.
You know, it's just like youput it out there, it ebbs and
flows and you give yourself anhonest chance.
Usually you'll figure it outand it'll come back your way,
like you mentioned earlier.
Actually, before we record it,put it out there and eventually
it may work well for you.
Yeah, but what about the otherhalf of the coin?
(31:52):
Like in this case, you identifyyour values, what's important
to you and how you prioritizeyour life, your perspective.
What do you think that does?
In actuality or hypothetically,it's up to you, but what do you
think that does for your?
You know your bias, yourpattern recognition, cause
there's nothing wrong with thosethings.
It's just you know how youperceive the world compared to
how somebody else sees it.
(32:13):
Is it more of a I don't know,maybe struggle or exercise then
to stay open-minded and workwith clients?
Or do you tend to see thingsyour way and you're like I don't
get it, but I'll do it becauseit's your money and your
directive?
You?
Rick Salmeron (32:27):
know, because it's your money and your
directive.
I rarely, if ever, have held myway or the highway way of
living and way of, say, coachingor giving advice to clients.
I recognize that what'simportant to them is numero uno.
That's the priority.
Whatever that might be, theymay not be my priorities in my
(32:48):
personal life.
However I am.
I'm making it very clear.
I am not going to impose myvalues onto your circumstances
and your situation.
We might have similar values,but all I care about is what
your values are.
What are your top five values?
You know that's the mostimportant to me.
The only time I would interjectis if I'm noticing, like I
(33:11):
mentioned earlier, patterns ofbehavior or actions that people
are tempted to take that theyshouldn't.
That's where I want to step inand say wait a minute.
I want to act as a referee thenand then throw the flag,
because I don't want my clientsmaking bad errors and bad
decisions that I know are wrong,that will damage their future.
(33:33):
Now they may still choose tobehave in the wrong way, but I
want to be able to know thatI've got the conscious and clear
conscience to speak up at thatpoint to let them be aware of
something that flashlight in theblack box that they had not
seen before.
I want to make sure thatthey're really looking at this
before they make what I wouldsee would be a fatal error.
Josh Porthouse (33:52):
Yeah, but sometimes, like even in my life,
even in my perspective,firsthand you know, you see
you're making money, whatevernumber that means, and it's
outside your norm or yourpattern or what your
expectations were Right.
And then this like I guess it'san imposter syndrome type thing
kicks in and you sort of youcan't help but work through the
urge of self-sabotage or self Idon't know subversion and like I
(34:15):
got to spend it just out ofreflex, yeah.
So how do you advise againstthat?
How do you control that?
Rick Salmeron (34:20):
Well, that's a sign of a belief system that
goes down to this is my opinion,although that goes down to a
childhood belief system of Idon't deserve this or I'm not
worthy of this.
Interesting as an example ifyou're describing, say, a sudden
money moment whether it be onthe extreme, a lottery or just
this big bonus coming in when Isee people who have a pattern of
(34:43):
behavior of spending moneyfrivolously, or here comes a
lump sum, say out of thin air orunexpected, and the next thing
you know they blow it thisexplains the phenomenon of, say,
athletes signing major leaguemulti-million dollar contracts
that are now famous for the 30for 30 ESPN documentary Broke,
(35:05):
that are making all this moneyand now they're broke, they're
bankrupt.
How does that happen?
How is that possible?
And the answer is they don'tbelieve that they are deserving
or worthy of this money.
It's such a large change intheir life that they do not
internally have the context ofholding and using wisely this
(35:27):
asset that they just received.
This is hard for me to explainsuccinctly, although I do
believe that has a large part todo with why people get broke
when a year ago they had whatlooks like millions of dollars
in the bank.
Josh Porthouse (35:43):
All right, folks sit tight and we'll be right
back on Transacting Value.
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Rick Salmeron (36:47):
I do believe that has a large part to do with why
people get broke, when a yearago they had what looks like
millions of dollars in the bank.
Josh Porthouse (36:57):
Well, okay.
So some of that I assume has todo with just self-control and
restraint and you know the catout of the cage kind of
phenomenon.
But then on the other hand, youthen I I assume also have in
some capacity or fiduciaryresponsibility, maybe just
personal calling to advise andhelp and mentor and coach, it'll
(37:17):
be okay.
So how do you how that's a goodpoint how do you actually
advise and build and build upsomebody's self-worth and help
them come around, because that'sa a time testing that takes a
long time.
Rick Salmeron (37:31):
Yeah, that does take a long time.
I do not hold myself out as apersonal development coach or a
personal growth mentor.
Sure, not at all, but it's afactor, it's a factor, I believe
it's a factor.
I'll bring that up in aconversation and that will
either land well at that momentwith the client and they may say
, hmm, tell me more about that,and I'll continue to have a
(37:53):
conversation like this, and thenmaybe it gets to the point
where I've never considered thispart of life before, what would
be a next step.
And I can make recommendationsas little as watch a Joe
Dispenza YouTube video from timeto time.
Or listen to a Jim Rohn podcastfrom time to time or actually
take an actual course that canreally be transformational and
(38:16):
change your life, like it didfor me back in 2017.
So I will do what I can to helpsupport a client's financial
goals and if there is an issueof gosh Rick, it comes in one
hand and it goes out the other,then we'll have that slight
(38:36):
conversation and maybe this issomething that you need to look
into in another way.
Yeah, and then we'll have thatconversation, but it's a slow
process.
It's a slow process.
I wish there was just a justadd water solution to all that.
Yeah that'd be nice.
As soon as we come, say,college age, they're almost all
(38:57):
in place and to undo those,which means undoing belief
systems to be in a differentdirection, which will change
different behaviors and actions.
Can that be done?
Yes, it can be done, but itdoesn't happen overnight.
For the same reason that theyweren't developed overnight,
they took years and years andyears, and sometimes they take
(39:18):
years and years and years tounwind and be replaced by better
belief systems that they areworthy, that they are good
enough and that they arevaluable, so that their actions
then can change and reflect whatthis new belief system about
themselves is.
Josh Porthouse (39:36):
Yeah, well, that's powerful too, then,
giving yourself enough grace tounderstand it took 20 years to
get to that point.
Give yourself another 20 ormore to fix it, yeah, or change
it Absolutely.
So then, okay, I really onlyhave two more questions for you
for the sake of time, whilewe're talking about self-worth
and how to maybe even overcomethat challenge or that view of
(39:57):
yourself, in whateverconnotation that might mean,
what has all of it done for you?
Your experiences, your clients,the advice, obviously, personal
development, the course thatyou mentioned also.
What was that course?
You said it was pivotal for you.
Rick Salmeron (40:10):
Yeah, I took a course through a firm named PSI
Seminars.
They have a three-day Friday,saturday and Sunday course that
I attended back in 2017.
I'm gonna answer your questionby telling you the story.
Sure, at that time I wasdivorced.
I was dating a lady and she wastelling me about this weekend
class that she took.
(40:31):
That was very pivotal andtransformational in her life and
maybe this is something that Iwould also benefit from.
And my mind said, well, I toldher, yes, I'd go, but my heart
said no, I didn't want to go.
In fact, I felt kind ofoffended by that suggestion.
I mean, what was wrong with me?
I had nothing wrong with myself.
I had this business, my kidslove me.
(40:51):
I've got this girlfriend,boyfriend relationship with her.
I mean, what do I need tochange?
So I wanted to support therelationship.
So I said yes.
Like I said, my heart said no.
In fact, the company has thispolicy that if you attend the
(41:12):
three days and you conclude thatyou got no value out of the
three days, all you need to dois tell them and they'll give
you your money back.
So I thought this is easy I'lljust show up for three days, say
this was not valuable and I'llget my money back.
This is a win-win situation,yeah.
At the end of the three days,though, josh, I discovered so
many things about myself.
Not only did I not ask for mymoney back, I went on to take
(41:33):
more advanced courses with them.
This is where thetransformation for myself began
was in 2017.
And that girlfriend that I wasdating she was dating this guy
who would never get marriedagain because it was marriage's
fault, not my fault.
She's my wife now, and we havea 12 out of 10 marriage.
I might say, wow, good for you,so for myself.
(41:55):
Immediate results happen.
It was at the end of thatSunday that I wrote her a letter
and I said we're gettingmarried, honey, and we've been
happy as pigs in mud since then.
Josh Porthouse (42:06):
Good for you.
Oh, it's like we said, man,that ebb and flow in the
universe, you know.
Since then, Good for you.
Oh, it's like we said, man,that ebb and flow in the
universe, you know, you give ita chance.
Rick Salmeron (42:12):
Yeah, A calculated risk maybe, but yeah,
calculated risk for sure, yeah,for sure.
Got me out of my comfort zone.
That was my subconscious.
Was speaking very loud backthen.
It speaks still loudly today.
I hear it when it speaks.
However, I'm better atshortening the time frame from
when it speaks to me, tellingthat inner voice thanks for the
(42:36):
input.
However, please go over to thisbench and sit down while I
carry on with my life.
When I'm able to shorten thedistance between those two
moments, then my life resultsget better and better, faster.
Josh Porthouse (42:49):
Wild.
Good for you, good for you.
So let me ask you this then andyou did briefly just answer it,
but I'm curious, for the sakeof clarity here what has all of
this experience, then, andinside, and working with people
and well, learning abouthumanity along the way actually
done for your sense of self,then, and instigated your own
self-worth?
Rick Salmeron (43:12):
done for your sense of self then and
instigated your own self-worth,the belief system, questions
that I have always asked myselfthat I would submit.
Anyone listening to this dayalso asks themselves, whether
they realize it or not of am Iworthy, am I valuable, am I good
enough for this?
I frequently answer thosequestions no's.
I don't answer those no'sanymore.
(43:32):
I answer them yes.
I wouldn't be on this podcasttoday If I answered those
questions.
No, I would say what do I haveto offer?
I've got nothing to contributeto the world.
I'm not good enough to make acontribution anywhere.
I would have said that pre-2017.
I don't say that anymore.
(43:52):
This is why I had the confidenceto reach out to you to say, hey
, would you like to have me onyour show?
Because I've got a message toshare the world and that's why
I'm here and that's why I'm onnow.
I don't know 50 or 60 or sopodcasts I don't know how many
but just search my name inYouTube and you'll see all these
other podcasts that I'veappeared on.
I'm on stages now.
I'm speaking about money.
I'm speaking about how to beinspiring to others.
(44:14):
I'm showing up and contributing.
Givers gain, contributing tothe world in ways that are
extremely self-fulfilling, andI'm getting back from that
returns from many, many otherareas that I would never would
have had the opportunity had Inot shown up in the world this
way.
Josh Porthouse (44:34):
Good for you.
What an empowering, fulfillingfeeling that must be Good for
you.
Yes.
Rick Salmeron (44:40):
Unreal.
It is like version 2.0 and I'mready for version 3.0.
Yeah, you know.
Josh Porthouse (44:45):
Yeah Well, and the cool thing with compounding
interest, it won't take another60 years.
Rick Salmeron (44:50):
So that's something it's only going to get
better.
It's only going to get better.
Josh Porthouse (44:54):
That's it, well, okay.
So, rick, let me ask you this,as we close this out man, for
anybody who's listening, if theywant to get in touch with you
or obviously even you mentionedCoast to Coast or Independence,
especially as a financialadvisor if anybody wants to work
with you, where do we go?
How do we get in touch with you?
Rick Salmeron (45:11):
You can go to my website.
Check me out there,salmoronfinancialcom, or search
my name in Instagram or LinkedIn.
Connect with me on social mediathere.
If you're interested infollowing me, I can say that
I'll share with you on my postswhat I call mini light bulb
moments thinking about money ina way that I'll share with you
on my posts what I call minilight bulb moments thinking
(45:31):
about money in a way that I'llbet you had not thought about
before.
That black box.
You're carrying your ownflashlight.
Let me shine my flashlight inareas that you've never
considered.
Josh Porthouse (45:40):
What a cool idea .
I'm gonna track you down andI'm gonna hold you to it.
If I'm not seeing posts, I'mgonna send you posts and then
we'll see where it goes.
I love it.
I love your perspective, man.
You're, at least in my personalexperience, in my own
development, one of what I wouldconsider a handful of people
you know around, maybe a totalof 200 of thousands.
I've met in my whole life tensof thousands of men in my whole
(46:01):
life that, in my perspective,are contributing a balance and
an alignment between humanitiesand social sciences and people
and profits and professions andlabels and really, really
articulating a balance.
Well, I love your perspectiveand what you're injecting into
your business and how you'reinfluencing clients and all of
(46:25):
it.
Dude, awesome, thank you,awesome.
I feel proud to be in your hallof fame.
Yeah, dude, awesome, thank you,awesome.
I feel proud to be in your hallof fame.
Yeah, absolutely.
For everybody else, obviously,who's new to the show and tuning
in and listening to thisconversation maybe it's your
first episode, so something tokeep in mind.
You can go, depending on whichplatform you're streaming this
conversation on, and click seemore.
Click, show more.
A little drop down arrow willshow you a description for the
(46:46):
conversation and in those shownotes you'll be able to see a
link to get to Salmer andFinancial, to get onto LinkedIn
or Instagram and get into Rick'ssocial media presence as well,
and then, obviously, you cancontact him there.
Or another option that you mayprefer which is equally as
usable to you you can go to ourwebsite
(47:07):
transactingvaluepodcastcom.
On the homepage you'll see aleave a voicemail button on the
right hand side of the screen.
You've got two minutes of talktime, friends, so click leave a
voicemail and tell Rick hey,great conversation, love the
episode, anything you want, andwe'll forward it on to him as
well and you guys can get intouch from there.
Super, super cool conversation,man.
(47:29):
I appreciate your time.
I appreciate your energy, yourperspective and, not for nothing
, all the flaws and setbacks youhad along the way to get to
this point, man, unreal, Awesome.
Thank you, josh.
I appreciate you.
I love it.
All right For everybody elsewho tuned into the conversation.
Thank you guys for listening in.
Obviously, our distributionpartners, reads, across America
Radio, firewatch, magazine,everybody who's helping us out
(47:55):
my production team guys couldn'tdo it without any of you and
obviously people like Rickcoming on to be ambassadors for
the show co-partner on thesemessaging and help support our
cause as well, instigatingself-worth through broadcast
media.
But until next time we talk,that was Transacting Value.
Thank you to our show partnersand folks.
Thank you for tuning in andappreciating our value as we all
(48:17):
grow through life together.
To check out our otherconversations or even to
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(48:40):
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(49:02):
strive to establish clarity andpurpose, ensure social
tranquility and secure theblessings of liberty or
individual sovereignty ofcharacter for yourselves and
your posterity, we will continueinstigating self-worth and
we'll meet you there.
Until next time.
That was Transacting Value.
The views expressed in this podcast are
solely those of the podcast hostand guest and do not
necessarily represent those ofour distribution partners,
supporting businessrelationships or supported
audience.
Welcome to Transacting Value,where we talk about practical
applications for instigatingself-worth when dealing with
(00:23):
each other and even withinourselves, when we foster a
podcast listening experiencethat lets you hear the power of
a value system for managingburnout, establishing boundaries
, fostering community andfinding identity.
My name is Josh Porthouse, I'myour host and we are redefining
sovereignty of character.
This is why values still holdvalue.
This is Transacting Value.
Rick Salmeron (00:47):
My subconscious was speaking very loud back then
.
It speaks still loudly today.
However, I'm better atshortening the time frame from
when it speaks to me, tellingthat inner voice go over to this
bench and sit down while Icarry on with my life voice.
Josh Porthouse (01:05):
go over to this bench and sit down while I carry
on with my life.
Today, on Transacting Value,what is your wealth goal?
And often in high stresspositions, especially future
planning is a luxury, so maybeyou haven't even thought about
it, but maybe that's because youhave to stay grounded in the
present.
Protect what you actually careabout securing for your future.
See, on today's conversation,we're talking with the CEO of
(01:28):
Salmeron Financial out of Dallas, Texas, Rick Salmeron.
We're going to find out allabout his recommendations, his
story and a more accurate wealthplanning strategy that may get
you exactly where you want to bein the future.
But for now, without furtherado, folks, I'm Josh Porthouse,
I'm your host and this isTransacting Value.
Rick, what's up, man?
How you doing.
Rick Salmeron (01:49):
Hi, josh, I'm your guest.
It's an honor to be here withyou.
Josh Porthouse (01:52):
I appreciate it.
I appreciate it and I know it'sthe middle of your afternoon,
more or less into the evening,at least as of right now
recording.
I appreciate you taking a breakin your day too.
I'm sure you've got clients anda life and free time you want
to assume as well at some point.
So thanks for your time.
You bet it's all good, happy tocontribute, thank you.
Thank you, I guess.
A couple of things, right,let's build some resonance here.
(02:14):
So, as I understand it, youobviously, like I said, are the
CEO.
You've got your own practice orfirm brokerage I'm not sure the
term, but as an independentfinancial advisor right, that
brokerage I'm not sure the term,but as an independent financial
advisor right, that's right.
Yeah, what is that?
What does that mean?
An independent financialadvisor?
Rick Salmeron (02:30):
To me, the word independent means unbiased,
unattached to one particularcompany or thing.
Okay, I can give sound adviceto successful individuals.
They're mostly still in theaccumulation phase of their life
, although not all of them.
They're very successful in whatthey do.
They make very good income.
However, the wealth buildingprocess, in my view, is two
(02:54):
pieces.
One is generating the incomeand being good at that, and the
other one is how do I bestallocate that income?
From that point, we can makegreat, great money in life.
Yet if we spend it frivolously,if we don't use it wisely, if it
doesn't go into the rightplaces that are headed in the
direction of what we want ourfuture to look like, then we
(03:17):
don't have a very good endresult.
So a lot of people who are goodat what they do, they're very
successful at what they do.
They really don't want to presspause on their life and then
suddenly become a money expertall of a sudden.
They'd rather have someone thatthey trust looking over their
shoulder, making sure that thatmoney is in the right places as
(03:39):
best as it possibly can be,given the resources that they
have and, like I said, headed inthat direction of their future,
not anyone else's future.
And that's where an advisor, afinancial advisor, can come into
play, one who's seasoned andexperienced, who's been there
and done that and still lookingto become more wise in their
trade also at the same time.
(04:00):
But that's kind of a team thatbuilds a pretty strong bridge to
a ship that can get itpropelled in a very efficient
manner.
Josh Porthouse (04:09):
Yeah, absolutely .
That partnership, I think, issuper important, but obviously
especially when it comes tolongevity or legacy or security
or something else.
But you said a coupleinteresting points there where
it's essentially people overprofits or people over
profession.
You know what I mean.
It's a people-based serviceindustry to an extent, but I'm
(04:29):
curious where that comes from.
Let's start here for a second.
Take a couple minutes please,and you know, like, where are
you from?
What sort of things have shapedyour perspective to come to
this sort of a venture?
Rick Salmeron (04:40):
Good question.
I'm from Oklahoma City born andraised, and many people ask me
the question how did you getinto this business?
I mean, why financial advisory?
How come this?
And frankly, it goes back tobelieve it or not when I was
eight years old, on a Saturdaymorning.
It's a true story and I cantell it.
(05:00):
Like it happened last weekend,I'm having breakfast in the
kitchen table of my house, mymother approached me, she places
her hand on my left shoulderand she says Rick, today is
going to be a very special dayfor you.
And I looked at her and I askedher why, mom?
(05:21):
She said because today, honey,I'm going to bring you to a
place called a savings and loanand we are going to open up a
savings account for you.
What does that mean?
Mom?
She replied well, see, honey,if you let them keep your money,
they will pay you money forkeeping your money.
So that was kind of cool.
But still at age eight I didn'treally know what that meant.
But what was good for my momwas good enough for me.
(05:43):
So I dropped my spoon in myFroot Loops, we went into the
car, we drove to the savings andloan.
I proceeded to empty my pockets, all these coins spinning on
the counter, probably 10, 12weeks worth of allowance, I
don't know, $10.
And my mother matched that withanother 10 of hers and my first
(06:03):
savings account was born with20 bucks.
Now it wasn't, josh, until 90days later I received my first
statement in the mail that $20grew to $20.15.
Hey, big money at eight.
I couldn't believe it.
You mean all I have to do islet the money sit there.
(06:25):
I could carry on with my lifeand it will grow.
And that's exactly whathappened.
So fast forward.
I went to school, went tocollege, graduated, got this
corporate America job that Ireally didn't like, but it was
the only job offer that I hadand I lived through that.
And when I ended that career, Ihad and I lived through that.
(06:48):
And when I ended that career Iasked myself what can I do as a
long-term something?
I wanted to be my own boss, myown business owner, my own
entrepreneur, and at that time Ihad no kids, no marriage or
anything.
I remembered that Saturdaymorning in Oklahoma City and I
noticed from that day forwardthis pattern of behavior.
I maxed out on my companyretirement plan.
I bought my first house at age22.
(07:10):
I invested in my first stock atage 18.
I don't say these things tobrag, it's just these were
built-in behaviors in my DNAwhich built a pyramid of wealth,
I'll call it.
That was pretty substantial ata very young age and it
continues to be so today, at mycurrent age, 60.
(07:30):
This is how I capitalized andthought this is easy for me, but
I'll bet these are secrets thata lot of people aren't aware of
.
They're not exactly sure whatto do, and I can build and
create a business out of this.
This is my long-winded answerto your question, but this is
how I got in the business in thefirst place and I love what I
do and I adore helping familiesserve families to build their
(07:54):
wealth so they can build theirlife.
Josh Porthouse (07:56):
What's the draw, though?
I mean you found excitement,obviously, and passion,
especially as a younger kid or ayounger adult, even making
money through savings and, youknow, investments in this kinds
of science social science, Iguess, but am I hearing?
There's a humanity aspect inhere?
That's sort of a parallelupbringing.
Rick Salmeron (08:17):
What's the driver ?
There is, there is.
In my view, and in my view,money is just a tool.
What good does it do for us tomake money?
We don't dust it off and spreadshiny on it and put it on the
shelf and look at it.
We want to use it.
Yeah, the mind square and if youimagine, just draw a plain
square on a piece of paper withfour sides.
(08:38):
One side carries the healthside of your life.
The other side carries yourrelationships with your life,
both personal and professional.
The third side carries yourcontribution to the world, or
how you show up to the world,how you're remembered by others
in other places.
(08:59):
And then the fourth side is thefinancial or money side of your
life.
If you consider those foursides, that covers a lot of
ground for most people, mostpeople's lives.
And if a person is able to rankthemselves on those four sides
a scale out of one to 10, 10being amazing and if they can
(09:19):
say truthfully that they'rescoring a 10 out of 10 on all
those four sides of that square,they've got peace of mind.
And it's my personal as well asprofessional belief.
Perhaps it's biased, but Ibelieve that that money side of
the peace of mind.
Square is the one that supportsall of them.
It's hard to have great healthif we can't provide for it with
(09:43):
what we make.
It's easier to help supportprofessional relationships,
personal relationships, if wehave a healthy pocketbook.
It's easier for us tocontribute to causes that are
near and dear to our heart andshow up in a way that's very
memorable if we can help provideand finance some of those
(10:03):
offerings.
Right, that's the humanity.
Part of it to me is if we canuse our financial life to
fortify our lives and all theother areas, then we've got a
really, really strong, greatlife going for us.
Josh Porthouse (10:16):
Do you think, in your opinion, life experience,
professional, you know, acumendo you think that we're able to
do that effectively today basedon just regular academia and
education, or is that somethingwe should be complementing at
home with additional books,conversations, insights?
Whatever, Is it effective?
Rick Salmeron (10:36):
I think that we all can do that if we choose to
Absolutely Sure.
Josh Porthouse (10:40):
Yeah, but as is I'm saying, like present day at
schools, is it taught that way?
Is it managed well enough?
Is there something we could dodifferently to complement at?
Rick Salmeron (10:49):
home, and this one is an example.
I like to live a philosophy ofgiver's gain and I know when I
give in whatever way that Ipossibly can, I'll gain.
(11:09):
Somehow I don't do thatselfishly.
I just know that when I giveback, that that return, that
boomerang effect will comeeither directly from the source
or from others.
But I'm on this podcast today.
I'm happy to allocate this hourof my time to spend with you to
share this message, hoping thatsomeone will hear this,
something will resonate andtrigger huh, wow, I never
(11:32):
thought of that before this,never considered this, and maybe
this will make a difference intheir day to shift the
trajectory of their life in oneway, maybe an inch or a foot or
a yard in the other direction,to head them towards that better
life result that they'repursuing.
Josh Porthouse (11:52):
All right, folks , sit tight and we'll be right
back on Transacting Value.
Announcement (11:57):
Have you noticed lately how empty everything is?
Empty streets, empty stores,empty schools.
But I'm trying to change theseempty times by being full of
gratitude.
Gratitude means saying thanksto the garbage collector, the
medical providers and all thosewho are helping.
Every day, Things may appearempty around us, but when we're
(12:17):
filled with gratitude, nothingis completely empty inside us.
Gratitude is in you From.
Rick Salmeron (12:24):
PassItOncom.
Maybe this will make adifference in their day to shift
the trajectory of their life inone way, maybe an inch or a
foot or a yard in the otherdirection, to head them towards
that better life result thatthey're pursuing.
Josh Porthouse (12:43):
Oh well, that's the thing too, isn't it Like?
Professionally, most of mycareer has been in the US Marine
Corps as an infantryman, and soone of the things tactically
that we often train to, we callit call for fire, and it's
whenever you need support,specifically artillery mortars,
something like that, to reachout a little further than you
(13:03):
can to soften an area so you cango in on foot and not die I
would not as likely die and sothis call for fire right.
And so the point I'm getting atis they don't always hit on
target right away becausethey're miles away, they can't
see we are their eyes.
So whenever we call them and wetell them, hey, this is where
we need you to hit, this is howmany rounds, this is whatever,
(13:24):
and then we wait for the impactsand we watch the impacts and
then we say, well, you've got toshift, or you've got to add and
drop or whatever the adjustmenthappens to be to get them
closer to the target for theimpact we are anticipating, or
that we want, interestingly, forexample, at every one degree
offset, that we tell them toadjust.
(13:45):
At every 1000 meters indistance away from us, it's
actually shifting over, I'msorry, at every 100 meters away
from us.
It's actually shifting overthis full 10th exponential right
, whatever direction it goes,and so even the small changes
that you're talking about hereincremental and exponential over
(14:05):
years and decades, obviously,and that doesn't even include
anything compounding right.
Rick Salmeron (14:10):
Yeah, and that compounding effect is huge when
you do add that in, for sure.
Josh Porthouse (14:15):
Yeah, yeah.
And so to build these let'scall them habits of thought,
then and make these littlemindset shifts, like you were
describing earlier with yourmindset box, these habits of
thought, then it's somethingthat doesn't seem so fluidly
integrated to me.
You know, usually you getpeople that work on accounting
or math and they're very numbersoriented, very systemic and
(14:36):
whatever, but slightly detachedfrom most physical interpersonal
relationships and conversations, because people aren't quite so
binomial, not quite as exacting.
You know what I mean.
There's usually a preferencefor that.
Have you found that, insupporting both of those focuses
and passions for your life,that it's been easy enough to
swap back and forth, or you findyourself getting more exacting
(14:57):
and calculating in your regularrelationships with people as
well?
Rick Salmeron (15:01):
Well, I'm a left brainer by nature.
I'm analytical by nature.
I'm numbers oriented.
I was very good at math andthat helps me in my trade and
that's helped me and that'shindered me also being
analytical.
I'm very calculated, I'm verymeasured, I'm very
detail-oriented, and that canhelp in certain areas of my life
.
Yet also, at the same time,it's held me back.
(15:22):
I've been afraid to take thatstep ahead.
I've been someone who, naturally, was waiting for the nine
stoplights in front of me toturn green before I took my
first step forward and by doingthat I delay my life.
I realize that more so thanever and I still struggle with
that.
Not sure if I'm answering yourquestion directly.
(15:42):
However, there's goodness andthere's not so goodness when I'm
analytical and it's an indirectway of procrastination
sometimes.
So, being detail-oriented isgood, paying attention to the
details is very good, but at thesame time, sometimes I just
have to stop overanalyzing andjust do it.
(16:03):
Because whatever I'm looking forin my life, usually that delay
factor waiting for those ninestoplights to turn green is my
subconscious being fearful andprotecting me from the unknown
and not wanting to move forward.
Because everything that I dowant in my life, everything that
I want new, better or differentis on the other side of that
(16:25):
fear, and I know that inherently.
Yet my subconscious doesn'tcare about that.
It just cares about protectingme and keeping me safe and
secure, which does help.
I don't want to cross thehighway if there are zooming
cars back and forth.
I want to listen to mysubconscious then to say don't
step forward into the road.
Yeah, absolutely.
But it says that on a lot ofother things that I should be
(16:49):
saying yes to and I'm not.
Well, okay, it's kind of hard.
It's kind of hard to figure outwhich one to disagree with the
subconscious and which one toagree.
Josh Porthouse (16:58):
But self-awareness is is big for me
to realize which ones to flip onthe switch and which ones to
turn off yeah, and, and I bet,even as you're developing your
awareness and introspection, itcan only help with some degree
of empathy, working with clientsas well, so there's probably
plenty of pushback.
You get like well, here's youroptions.
You can put $1,000 into thisfund, or whatever the factor
(17:20):
happens to be, and whatever theamount is, and I say, well, I
could, but I can only afford $50a month, and maybe that's not
entirely accurate, though, likeyou could, shifting priorities.
You could do 75, though, andthis is what it does for you in
20 years, or whatever.
How do you help other peoplework around the same hesitation
or focus on the compoundingbenefit, or whatever the
(17:41):
motivation happens to be?
How do you identify that kindof stuff?
Rick Salmeron (17:44):
It helps being an expert looking from the outside
in, because, as all of usindividuals, we can only see so
much.
We all have blinders on,including myself.
When I'm looking at someoneelse's situation, they're only
able to see so much.
In terms of their money picture, it's like a black box and they
have, say, one flashlight intheir hand and this is all they
(18:07):
can do is shine in this blackbox.
What are the answers towhatever I want to accomplish in
my financial life?
They're only able to see somany things accomplish in my
financial life.
They're only able to see somany things, whereas I can bring
in several flashlights and showthem angles that they have not
considered before.
So the ability to open upoptions for them is very
refreshing.
It's very helpful, it's verysupportive.
(18:29):
They're able to better see thefuture and when they see that
future, whereas they couldn'thave before, they're more
motivated to take action towardsthat future.
Yeah, I'm also able to to tellthem and I'm big believer in
this that in terms of ourfinancial results in life, a lot
of it, josh, is around behaviorthe actions that we take and do
(18:53):
not take, will translate intoour financial results in life.
It has very little, ironically,very little to do with
investment selection, althoughthat's very important.
That's a very small slice ofthe entire pie.
The larger slice of the entirepie is what are you doing or not
doing?
How are you behaving?
(19:14):
Are you freaking out at thewrong moments?
Are you not taking advantage of, say, the right moments?
These are just two examples, butall of our life results look at
your balance sheet today.
Look at your income statement,look at your salary, whatever
nothing right or wrong here thisis all a result of all the
(19:35):
actions that you have taken,starting from yesterday, five
years ago, 10 years ago andbeyond.
Those have all added up towhere you find yourself today.
And when people take a look atthat and they're happy with what
they see and they're happy withthe projection and the
direction that it's going, thenthat means that they need to
stay the course.
(19:56):
If, on the other hand, theyfind a gap or they're realizing
a shortfall somehow, they wantsomething better or different,
then that's a trigger that someof those activities, those
actions need to change, and needto change now, so that we can
see those results soon or evenlonger down the road.
Josh Porthouse (20:15):
How do you gauge that degree of happiness then?
Because obviously everybody'sgoing to be different, so it's a
subjective metric.
Yeah, but to say this is whatyou want, this will get you
where you want to go.
You know the net present valueof somebody's character in any
given moment, you know.
How do you forecast that?
How do you advise that Presentvalue?
Rick Salmeron (20:33):
You ask.
A lot of it's based on aperson's values.
You ask I do?
I ask from the upfront I wantto know more about them as a
person.
I want to know about more thanwhat's important to them, what
is valuable to them?
Because it's our like I saidearlier, with this peace of mind
square, it's our financial sideof our life that can help
(20:53):
support and fertilize andfortify the values that we hold
very dear to our heart.
Those values could be health,those values could be family,
those values could berelationships, whatever that is.
You measure it from a very high, 36,000 feet up in the air what
is important to you in life,and then you kind of scale down
(21:17):
from there to figure out ifthere's money involved or money
can help jettison yourselffaster to that point B.
Then what kind of pot of golddo we need to be creating here
to get you there faster thanyour current course of action?
Josh Porthouse (21:34):
Okay, let me ask you this If you just happened
to stumble on this concept andfound it to be successful, I'd
be very impressed also to havebeen doing it for decades, but
then also really convinced youwere lying, that you just
happened to stumble on itsuccessfully by chance.
So I can't help but thinkyou've perfected some sort of
(21:57):
perspective as you've grown, orsomething I don't know.
Is there a personal developmentjourney that got you this way?
What was your trajectory then?
Rick Salmeron (22:04):
I would just say plain experience.
I've been in the business nowfor 34 years.
Wow, and have I been like thisway?
This is my formula today, howI'm describing it to you today.
Could I say I said that in dayone?
No, not at all.
I mean just fresh out of thegate.
You start somewhere and wayback when, way back when back in
(22:26):
1990, when all this began it'sthrowing stuff out on the wall.
See what happens, see whatworks develop my own style, just
like a brand new tennis playerpicking up a racket for the
first time.
They learned the basic forehandand backhand and serve strokes.
But over time they developtheir own style.
They develop their own way ofdoing things that's very good
(22:48):
and very accurate and producesresults.
And I look at my results andI've got a lot of very, very
happy clients.
I've got many, many happyclients.
I'm managing a lot of money.
I know them as people.
I know them as a unique personwith their own unique values and
their own unique goals andtheir own unique ways of
(23:09):
starting.
Point A yeah, they're point A.
Everyone's got a differentpoint A.
A lot of people have similargoals.
They want to have it down theroad in their future.
But everyone's starting from adifferent dynamic.
It's not just numbers.
It's a lot of emotions.
It's a lot of life experiences.
It's a lot of values.
It's a lot of other dynamics,family relationships and belief
(23:31):
systems.
All of this is it's not assimple as just a number,
although the numbers need to bepaid attention to, but the other
subjective areas are just as,if not more, important.
Josh Porthouse (23:45):
Alrighty, folks sit tight and we'll be right
back on Transacting Value.
Alrighty folks, if you'relooking for more perspective and
more podcasts, you can checkout Transacting Value on Weeds
Across America Radio.
Listen in on iHeartRadio,odyssey and TuneIn.
Rick Salmeron (24:02):
All of this is.
It's not as simple as just anumber, although the numbers
need to be paid attention to,but the other subjective areas
are just as, if not more,important.
Josh Porthouse (24:13):
Yeah Well, and that's the thing of it too right
.
Life is, if not more importantyeah Well, and that's the thing
of it too right.
Life is complex, notnecessarily complicated.
I think there's a lot of truthto that.
I mean, look at this show, forexample.
My personal philosophy and Iguess, to an extent professional
one is that values are ashortcut to identity and
conversation and interpersonalrelationships and fulfillment,
(24:34):
because everybody has them.
Whether they're aware of themor not is sort of the bigger
question, I suppose.
So let me ask you this.
This is a segment of the showthen called Developing.
Character and for anybody who'snew, and obviously you included
two questions, and my goal hereis pretty simple I want to
establish somewhat of a timeline, maybe more for your character
(24:57):
than anything else, but I'musing it to illustrate a point,
to say that wherever you startedin terms of your values and
upbringing and so on, to presentone that it can change.
But two, it's okay.
If it does, it still doesn'thave to throw your entire life
out of alignment, but it mayhelp keep it aligned just the
same, and so, in your case, myfirst question, then, is when
(25:20):
you were growing up, or at leastfrom what you remember, what
were some of the values that youwere actually brought up around
or actually taught?
Rick Salmeron (25:27):
I was taught a value system of money.
My parents were good aboutsaving.
My mother taught me a lot aboutbeing frugal.
She was a coupon clipper.
Her parents, my grandparents,were out of the Great Depression
area.
No matter how little or howmuch you made in terms of money
and income, it didn't matter Ifyou could drive two miles to get
(25:52):
three cents less on a gallon ofgas.
You did that.
You drove two miles to fill upat a cheaper gas station.
It was that type of day-by-daypaying attention to money that I
was raised in.
So that was one value thatagain has helped me in my
current career.
Also, family we were a veryclose family and we still are a
(26:14):
very close family, and I myself,my own family.
We a very close family and westill are a very close family,
and I myself, my own family.
We're very close and there'snothing I can think of that
would replace the relationshipthat I have with my family.
Health also my parents were inthe medical profession and they
placed a great value on stayinghealthy.
So something that you saidearlier that really resonates
(26:37):
with me, josh, is value systems.
I wish I had learned this longago, but I didn't.
But I did learn it the one yearthat if you really would like
to make a stronger, deeperconnection with a person,
whether they could be a completestranger or someone that you
already know, you just want tobring it down, bring it to that
(26:57):
better level, find out whattheir top five values are in
life.
Find out what those are.
See, if, first of all, any ofthose connect with your own
personally, and if they don't,that's okay.
We're all unique, that's fine.
We're all different and weshould be, because that makes
the world great.
But when you know someone'sreally core value system, you
(27:21):
get to get a peek inside theirheart, the window to their soul,
window to their soul, and themore you can support those
values one way or another, thebetter friend you'll be to that
person, the strongerrelationship that you'll have
with that person.
That's something that I reallybelieve can work for anyone and
(27:42):
it's worked for me and Icontinue to pay attention to
that is to identify, of thepeople that I want to pursue a
longer term relationship with,what are their five values, and
those values can change overtime, but at least if you know
what they are now, that's agreat starting point to make a
stronger, deeper connection withthat person.
Josh Porthouse (28:01):
Yeah, I agree.
Plus, it helps to drop thefacade because everybody's got
one.
You know it's a defensemechanism or it's a some sort of
a mask or it's just what youprefer you want other people to
know intentionally.
But but yeah, I think it's abit more raw, like you said,
helps breed a little bit moreresonance.
Rick Salmeron (28:19):
I think a great way to start is to identify your
own top five values.
Yeah, and, like I said, youknow, lead by example.
If I'm going to ask someone,not necessarily point blank I
might you know what are your topfive values in life?
Maybe no one's ever asked themthat question.
However, I want to be able toask that question or pursue that
(28:41):
with confidence, and I do thatbecause I've done that inner
exercise for myself already.
And when I first did thatexercise, I found it very
curious that my conscious wouldrespond with here's the top five
.
Yet really, when I look at myactions, when I take a look at
(29:02):
my bank account, where I'mspending my money, and I'm
noticing where I'm spending mytime and my energy and my money,
that top five list didn't matchup with what my conscious
thought my values were.
I thought that was veryinteresting and very intriguing.
So did that tell me that I amweird or I'm messed up or I
(29:24):
don't know?
It's just very revealing.
Very revealing.
It did make me, I'm sure.
At that time it made me pauseand wonder hmm, maybe my values
aren't what I think that theyare.
Maybe they're actually thisother way.
Yeah, so it's a good innerexercise to do yeah.
And if there's something that Ifind myself I'm spending time
and energy and effort on inareas that I really shouldn't,
(29:46):
well, that's also good to know.
That's good to know.
Josh Porthouse (29:49):
Yeah, sure.
Well then, what's the saying?
I think I heard it somewherebefore If you want to know the
depth of your character, show meyour balance sheet, or
something to that effect Soundsa lot like the same principle.
Rick Salmeron (30:02):
Yeah, something like that If you really want to
know what you value, look atwhere you're spending your money
.
Josh Porthouse (30:07):
Yeah, so you value.
Look at where you're spendingyour money, yeah.
So let me ask you this and thisis actually my second question,
anyways, and not to get insideinto how you spend your money,
necessarily but what are some ofyour values now?
Then I assume over 60 years,time has changed, your
perspectives have shifted, youknow, but what's yours now?
What?
What makes you?
What are your top five?
Rick Salmeron (30:24):
My top five values are health relationships
I should say family, both blood,as well as inner circle.
Personal development is numberthree.
Wealth creation is number fourand five is integrity Doing what
I say I will do.
Those are my top five right nowand they've been that way for a
(30:48):
long time and those, to me, arepretty rock solid.
I don't see myself changingthose anytime soon If I lead my
life and I focus my energy andspend my money in those areas.
There are other also, yes, veryimportant values, for sure.
It's just they just don't quitemake it to the top five and I
(31:08):
feel like if I'm spending mytime and my waking hours and my,
my efforts and my mindset inthose five, that everything else
that also is important to mewill experience this great,
incredible trickle down effect.
Yeah, that will make, hopefully, everything joyful in my life
(31:29):
long term.
Josh Porthouse (31:31):
Well, it's kind of the I don't.
I'm not sure what the actualconcept or construct is, but
like that's the harmonicresonance of the universe.
You know, it's just like youput it out there, it ebbs and
flows and you give yourself anhonest chance.
Usually you'll figure it outand it'll come back your way,
like you mentioned earlier.
Actually, before we record it,put it out there and eventually
it may work well for you.
Yeah, but what about the otherhalf of the coin?
(31:52):
Like in this case, you identifyyour values, what's important
to you and how you prioritizeyour life, your perspective.
What do you think that does?
In actuality or hypothetically,it's up to you, but what do you
think that does for your?
You know your bias, yourpattern recognition, cause
there's nothing wrong with thosethings.
It's just you know how youperceive the world compared to
how somebody else sees it.
(32:13):
Is it more of a I don't know,maybe struggle or exercise then
to stay open-minded and workwith clients?
Or do you tend to see thingsyour way and you're like I don't
get it, but I'll do it becauseit's your money and your
directive?
You?
Rick Salmeron (32:27):
know, because it's your money and your
directive.
I rarely, if ever, have held myway or the highway way of
living and way of, say, coachingor giving advice to clients.
I recognize that what'simportant to them is numero uno.
That's the priority.
Whatever that might be, theymay not be my priorities in my
(32:48):
personal life.
However I am.
I'm making it very clear.
I am not going to impose myvalues onto your circumstances
and your situation.
We might have similar values,but all I care about is what
your values are.
What are your top five values?
You know that's the mostimportant to me.
The only time I would interjectis if I'm noticing, like I
(33:11):
mentioned earlier, patterns ofbehavior or actions that people
are tempted to take that theyshouldn't.
That's where I want to step inand say wait a minute.
I want to act as a referee thenand then throw the flag,
because I don't want my clientsmaking bad errors and bad
decisions that I know are wrong,that will damage their future.
(33:33):
Now they may still choose tobehave in the wrong way, but I
want to be able to know thatI've got the conscious and clear
conscience to speak up at thatpoint to let them be aware of
something that flashlight in theblack box that they had not
seen before.
I want to make sure thatthey're really looking at this
before they make what I wouldsee would be a fatal error.
Josh Porthouse (33:52):
Yeah, but sometimes, like even in my life,
even in my perspective,firsthand you know, you see
you're making money, whatevernumber that means, and it's
outside your norm or yourpattern or what your
expectations were Right.
And then this like I guess it'san imposter syndrome type thing
kicks in and you sort of youcan't help but work through the
urge of self-sabotage or self Idon't know subversion and like I
(34:15):
got to spend it just out ofreflex, yeah.
So how do you advise againstthat?
How do you control that?
Rick Salmeron (34:20):
Well, that's a sign of a belief system that
goes down to this is my opinion,although that goes down to a
childhood belief system of Idon't deserve this or I'm not
worthy of this.
Interesting as an example ifyou're describing, say, a sudden
money moment whether it be onthe extreme, a lottery or just
this big bonus coming in when Isee people who have a pattern of
(34:43):
behavior of spending moneyfrivolously, or here comes a
lump sum, say out of thin air orunexpected, and the next thing
you know they blow it thisexplains the phenomenon of, say,
athletes signing major leaguemulti-million dollar contracts
that are now famous for the 30for 30 ESPN documentary Broke,
(35:05):
that are making all this moneyand now they're broke, they're
bankrupt.
How does that happen?
How is that possible?
And the answer is they don'tbelieve that they are deserving
or worthy of this money.
It's such a large change intheir life that they do not
internally have the context ofholding and using wisely this
(35:27):
asset that they just received.
This is hard for me to explainsuccinctly, although I do
believe that has a large part todo with why people get broke
when a year ago they had whatlooks like millions of dollars
in the bank.
Josh Porthouse (35:43):
All right, folks sit tight and we'll be right
back on Transacting Value.
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Rick Salmeron (36:47):
I do believe that has a large part to do with why
people get broke, when a yearago they had what looks like
millions of dollars in the bank.
Josh Porthouse (36:57):
Well, okay.
So some of that I assume has todo with just self-control and
restraint and you know the catout of the cage kind of
phenomenon.
But then on the other hand, youthen I I assume also have in
some capacity or fiduciaryresponsibility, maybe just
personal calling to advise andhelp and mentor and coach, it'll
(37:17):
be okay.
So how do you how that's a goodpoint how do you actually
advise and build and build upsomebody's self-worth and help
them come around, because that'sa a time testing that takes a
long time.
Rick Salmeron (37:31):
Yeah, that does take a long time.
I do not hold myself out as apersonal development coach or a
personal growth mentor.
Sure, not at all, but it's afactor, it's a factor, I believe
it's a factor.
I'll bring that up in aconversation and that will
either land well at that momentwith the client and they may say
, hmm, tell me more about that,and I'll continue to have a
(37:53):
conversation like this, and thenmaybe it gets to the point
where I've never considered thispart of life before, what would
be a next step.
And I can make recommendationsas little as watch a Joe
Dispenza YouTube video from timeto time.
Or listen to a Jim Rohn podcastfrom time to time or actually
take an actual course that canreally be transformational and
(38:16):
change your life, like it didfor me back in 2017.
So I will do what I can to helpsupport a client's financial
goals and if there is an issueof gosh Rick, it comes in one
hand and it goes out the other,then we'll have that slight
(38:36):
conversation and maybe this issomething that you need to look
into in another way.
Yeah, and then we'll have thatconversation, but it's a slow
process.
It's a slow process.
I wish there was just a justadd water solution to all that.
Yeah that'd be nice.
As soon as we come, say,college age, they're almost all
(38:57):
in place and to undo those,which means undoing belief
systems to be in a differentdirection, which will change
different behaviors and actions.
Can that be done?
Yes, it can be done, but itdoesn't happen overnight.
For the same reason that theyweren't developed overnight,
they took years and years andyears, and sometimes they take
(39:18):
years and years and years tounwind and be replaced by better
belief systems that they areworthy, that they are good
enough and that they arevaluable, so that their actions
then can change and reflect whatthis new belief system about
themselves is.
Josh Porthouse (39:36):
Yeah, well, that's powerful too, then,
giving yourself enough grace tounderstand it took 20 years to
get to that point.
Give yourself another 20 ormore to fix it, yeah, or change
it Absolutely.
So then, okay, I really onlyhave two more questions for you
for the sake of time, whilewe're talking about self-worth
and how to maybe even overcomethat challenge or that view of
(39:57):
yourself, in whateverconnotation that might mean,
what has all of it done for you?
Your experiences, your clients,the advice, obviously, personal
development, the course thatyou mentioned also.
What was that course?
You said it was pivotal for you.
Rick Salmeron (40:10):
Yeah, I took a course through a firm named PSI
Seminars.
They have a three-day Friday,saturday and Sunday course that
I attended back in 2017.
I'm gonna answer your questionby telling you the story.
Sure, at that time I wasdivorced.
I was dating a lady and she wastelling me about this weekend
class that she took.
(40:31):
That was very pivotal andtransformational in her life and
maybe this is something that Iwould also benefit from.
And my mind said, well, I toldher, yes, I'd go, but my heart
said no, I didn't want to go.
In fact, I felt kind ofoffended by that suggestion.
I mean, what was wrong with me?
I had nothing wrong with myself.
I had this business, my kidslove me.
(40:51):
I've got this girlfriend,boyfriend relationship with her.
I mean, what do I need tochange?
So I wanted to support therelationship.
So I said yes.
Like I said, my heart said no.
In fact, the company has thispolicy that if you attend the
(41:12):
three days and you conclude thatyou got no value out of the
three days, all you need to dois tell them and they'll give
you your money back.
So I thought this is easy I'lljust show up for three days, say
this was not valuable and I'llget my money back.
This is a win-win situation,yeah.
At the end of the three days,though, josh, I discovered so
many things about myself.
Not only did I not ask for mymoney back, I went on to take
(41:33):
more advanced courses with them.
This is where thetransformation for myself began
was in 2017.
And that girlfriend that I wasdating she was dating this guy
who would never get marriedagain because it was marriage's
fault, not my fault.
She's my wife now, and we havea 12 out of 10 marriage.
I might say, wow, good for you,so for myself.
(41:55):
Immediate results happen.
It was at the end of thatSunday that I wrote her a letter
and I said we're gettingmarried, honey, and we've been
happy as pigs in mud since then.
Josh Porthouse (42:06):
Good for you.
Oh, it's like we said, man,that ebb and flow in the
universe, you know.
Since then, Good for you.
Oh, it's like we said, man,that ebb and flow in the
universe, you know, you give ita chance.
Rick Salmeron (42:12):
Yeah, A calculated risk maybe, but yeah,
calculated risk for sure, yeah,for sure.
Got me out of my comfort zone.
That was my subconscious.
Was speaking very loud backthen.
It speaks still loudly today.
I hear it when it speaks.
However, I'm better atshortening the time frame from
when it speaks to me, tellingthat inner voice thanks for the
(42:36):
input.
However, please go over to thisbench and sit down while I
carry on with my life.
When I'm able to shorten thedistance between those two
moments, then my life resultsget better and better, faster.
Josh Porthouse (42:49):
Wild.
Good for you, good for you.
So let me ask you this then andyou did briefly just answer it,
but I'm curious, for the sakeof clarity here what has all of
this experience, then, andinside, and working with people
and well, learning abouthumanity along the way actually
done for your sense of self,then, and instigated your own
self-worth?
Rick Salmeron (43:12):
done for your sense of self then and
instigated your own self-worth,the belief system, questions
that I have always asked myselfthat I would submit.
Anyone listening to this dayalso asks themselves, whether
they realize it or not of am Iworthy, am I valuable, am I good
enough for this?
I frequently answer thosequestions no's.
I don't answer those no'sanymore.
(43:32):
I answer them yes.
I wouldn't be on this podcasttoday If I answered those
questions.
No, I would say what do I haveto offer?
I've got nothing to contributeto the world.
I'm not good enough to make acontribution anywhere.
I would have said that pre-2017.
I don't say that anymore.
(43:52):
This is why I had the confidenceto reach out to you to say, hey
, would you like to have me onyour show?
Because I've got a message toshare the world and that's why
I'm here and that's why I'm onnow.
I don't know 50 or 60 or sopodcasts I don't know how many
but just search my name inYouTube and you'll see all these
other podcasts that I'veappeared on.
I'm on stages now.
I'm speaking about money.
I'm speaking about how to beinspiring to others.
(44:14):
I'm showing up and contributing.
Givers gain, contributing tothe world in ways that are
extremely self-fulfilling, andI'm getting back from that
returns from many, many otherareas that I would never would
have had the opportunity had Inot shown up in the world this
way.
Josh Porthouse (44:34):
Good for you.
What an empowering, fulfillingfeeling that must be Good for
you.
Yes.
Rick Salmeron (44:40):
Unreal.
It is like version 2.0 and I'mready for version 3.0.
Yeah, you know.
Josh Porthouse (44:45):
Yeah Well, and the cool thing with compounding
interest, it won't take another60 years.
Rick Salmeron (44:50):
So that's something it's only going to get
better.
It's only going to get better.
Josh Porthouse (44:54):
That's it, well, okay.
So, rick, let me ask you this,as we close this out man, for
anybody who's listening, if theywant to get in touch with you
or obviously even you mentionedCoast to Coast or Independence,
especially as a financialadvisor if anybody wants to work
with you, where do we go?
How do we get in touch with you?
Rick Salmeron (45:11):
You can go to my website.
Check me out there,salmoronfinancialcom, or search
my name in Instagram or LinkedIn.
Connect with me on social mediathere.
If you're interested infollowing me, I can say that
I'll share with you on my postswhat I call mini light bulb
moments thinking about money ina way that I'll share with you
on my posts what I call minilight bulb moments thinking
(45:31):
about money in a way that I'llbet you had not thought about
before.
That black box.
You're carrying your ownflashlight.
Let me shine my flashlight inareas that you've never
considered.
Josh Porthouse (45:40):
What a cool idea .
I'm gonna track you down andI'm gonna hold you to it.
If I'm not seeing posts, I'mgonna send you posts and then
we'll see where it goes.
I love it.
I love your perspective, man.
You're, at least in my personalexperience, in my own
development, one of what I wouldconsider a handful of people
you know around, maybe a totalof 200 of thousands.
I've met in my whole life tensof thousands of men in my whole
(46:01):
life that, in my perspective,are contributing a balance and
an alignment between humanitiesand social sciences and people
and profits and professions andlabels and really, really
articulating a balance.
Well, I love your perspectiveand what you're injecting into
your business and how you'reinfluencing clients and all of
(46:25):
it.
Dude, awesome, thank you,awesome.
I feel proud to be in your hallof fame.
Yeah, dude, awesome, thank you,awesome.
I feel proud to be in your hallof fame.
Yeah, absolutely.
For everybody else, obviously,who's new to the show and tuning
in and listening to thisconversation maybe it's your
first episode, so something tokeep in mind.
You can go, depending on whichplatform you're streaming this
conversation on, and click seemore.
Click, show more.
A little drop down arrow willshow you a description for the
(46:46):
conversation and in those shownotes you'll be able to see a
link to get to Salmer andFinancial, to get onto LinkedIn
or Instagram and get into Rick'ssocial media presence as well,
and then, obviously, you cancontact him there.
Or another option that you mayprefer which is equally as
usable to you you can go to ourwebsite
(47:07):
transactingvaluepodcastcom.
On the homepage you'll see aleave a voicemail button on the
right hand side of the screen.
You've got two minutes of talktime, friends, so click leave a
voicemail and tell Rick hey,great conversation, love the
episode, anything you want, andwe'll forward it on to him as
well and you guys can get intouch from there.
Super, super cool conversation,man.
(47:29):
I appreciate your time.
I appreciate your energy, yourperspective and, not for nothing
, all the flaws and setbacks youhad along the way to get to
this point, man, unreal, Awesome.
Thank you, josh.
I appreciate you.
I love it.
All right For everybody elsewho tuned into the conversation.
Thank you guys for listening in.
Obviously, our distributionpartners, reads, across America
Radio, firewatch, magazine,everybody who's helping us out
(47:55):
my production team guys couldn'tdo it without any of you and
obviously people like Rickcoming on to be ambassadors for
the show co-partner on thesemessaging and help support our
cause as well, instigatingself-worth through broadcast
media.
But until next time we talk,that was Transacting Value.
Thank you to our show partnersand folks.
Thank you for tuning in andappreciating our value as we all
(48:17):
grow through life together.
To check out our otherconversations or even to
contribute through feedbackfollows time, money or talent
and to let us know what youthink of the show, please leave
a review on our website,transactingvaluepodcastcom.
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(48:40):
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On behalf of our team and ourglobal ambassadors, as you all
(49:02):
strive to establish clarity andpurpose, ensure social
tranquility and secure theblessings of liberty or
individual sovereignty ofcharacter for yourselves and
your posterity, we will continueinstigating self-worth and
we'll meet you there.
Until next time.
That was Transacting Value.
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