Today’s show is part 2 of a conversation Jay has with Ryan Morabito, Senior Advisor/Strategist at 5° Branding. In quick recap of part 1, they discussed the elements of getting a better understanding of a college’s “Invisible Audience” of transfer and dormant degree seekers through “pulse research”. That is, frequent quick surveys to gauge the ever-changing dynamics of a complicated prospective student population. In part two we’ll dig deeper into sustainable strategies to identify, recruit, and service an invisible but essential audience.
And as Ryan would say – This is the Way. End of Story.
https://5degreesbranding.com/higher-ed-marketing-truths/concluding-takeaways
Inside Higher Ed Article – Fewer 18-Year-Olds Enrolled in College This Fall
If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at www.linkedin.com/company/degreesight
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