"Innovation" with Mauhan Zonoozy

"Diversity of thought is very powerful. I aggressively seek out people that don’t think like me and are polar opposites of me. That’s the only way to pull yourself out of your own corner." - Mauhan Zonoozy



What if the biggest barrier to innovation isn’t a lack of ideas—but a fear of permission? In this episode of Transformative Leadership Conversations, I sat down with Mauhan Zonoozy, a strategic advisor and expert in innovation and venture building. Mauhan shared bold perspectives on why permission is a sneaky barrier to innovation—and how leaders can break free from it. We explored why people often wait for a "green light" before acting, how fear of failure holds companies back, and why the best ideas don’t come from rigid playbooks but from fresh thinking and risk-taking. Mauhan also gave us a behind-the-scenes look at how revolutionary leaders think differently, take big bets, and build the kind of confidence that fuels game-changing moves.

Hear Mauhan and I discuss:

• Stop Asking for Permission: Many people feel the need to ask for permission before taking action—but innovation thrives when people are empowered to move forward without it. This shift in mindset can be transformative for individuals and teams.
• The Illusion of Wanting Change: Companies often say they want innovation but get cold feet when change feels risky. Leaders need to recognize this pattern and push through it to create real impact.
• Fear is the Real Enemy: Playing it safe is the quickest way to stall innovation. Leaders and teams must be comfortable with the unknown and be willing to face failure head-on. Mauhan reminds us, "If you play scared, that's how you get hurt."
• Innovation Isn't a Playbook: While processes and frameworks have their place, real innovation happens when people are given space to think freely. A blank piece of paper and sticky notes may be all you need to spark groundbreaking ideas.
• Diversity of Thought is a Superpower: To break out of narrow thinking, you need to bring in diverse perspectives and people who challenge your assumptions. True creativity comes from constructive friction, not echo chambers.
• The Courage to Take Big Bets: Revolutionary executives don’t just play it safe—they take risks, often against conventional wisdom. Mauhan points to Amazon’s famous decision to invest in AWS as an example of bold, visionary thinking that changed the industry.
• The Hard Truth About Failure: It’s easy to talk about "embracing failure," but living it is much harder—especially when investors or reputations are on the line. True innovators push past the discomfort and stay committed to the process.

Resources

Mauhan Zonoozy on LinkedIn | On the Web | X (Twitter)

Winnie da Silva on LinkedIn | On the Web | Substack | Email