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December 20, 2023 40 mins

How are evolving consumer expectations reshaping the home services industry?

In a world where on-demand streaming and rideshare services have become the norm, the Skilled Trades Businesses, HVAC, and Plumbing Industries are catching up with the trend towards convenience, transparency, and customer-centric models.

On this episode of "Transforming the Trades," we're thrilled to have Darren Dixon, an experienced veteran in the home services industry and the CEO of fyxify, a company revolutionizing service delivery by focusing on consumer needs and preferences.

Darren isn't your everyday industry expert; he predicts that within the next three to five years, 20-30% of contractors will close shop not because of a lack of demand, but due to customers turning away from outdated advertising gimmicks in search of genuine value.

If you're interested in how technology and changing consumer behaviors are disrupting the industry, this conversation with Darren Dixon offers a goldmine of knowledge.

In this episode of Transforming the Trades, we discuss:

   - The transformation from a contractor-centric to a consumer-centric model

   - The major shift in skilled trades businesses' approach over the past decades

   - How wider economic factors are contributing to changing customer acquisition costs

   - The move to subscription models and the challenges they pose to traditional contractors

   - How digital strategies are crucial in adapting to new consumer behaviors

   - The development of fyxify’s new subscription product and platform to streamline communication between consumers and contractors

Key actionable takeaways:

   - Embrace the subscription model for recurring revenue and better retention

   - Streamline digital communication to align with consumer expectations for convenience

   - Focus on customer education about new business models, especially for millennials

   - Develop a strong, trustworthy brand that puts the consumer experience first

   - Prepare your business for the economic and market changes affecting the trade industry

As we conclude this episode, it's important to remember that in order to stay ahead in the skilled trades, it's crucial to stay connected with your customers' ever-changing needs. Let Darren Dixon's insights serve as a guide for developing a future-proof strategy that not only draws in but also retains and satisfies the modern consumer. 

Delve deep into the heart of these transformations with "Transforming the Trades" - because skilled trades are not just about the tools in hand, but the innovation at your fingertips.

Want to connect with Darren or learn more? Check out his LinkedIn here: https://www.linkedin.com/in/darren-dixon-663b4511/ 

Or His Website here: https://fyxify.pro/ 

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